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62 63 FROM ANTI-AGING TO AGING-WELL Well -being and optimism rejuvenate us Cutaneous aging is determined by an individual's genetic predisposition, the variations in structural and molecular character resulting from the passage of time and environmental factors. The battle against skin aging is a long-term fight. It is the reason cosmetic skin treatments are continually being brought out whenever new skin-aging mechanisms are discovered. At the same time, new manual techniques and others using specialised instruments are being developed, some more invasive than others. T “ANTI- AGING” . This event hails the start of Further information: Begoña Sanjuán, Co-founder of bit: Beauty Intelligence Specialist Intelligence Specialist 62 DOSSIER Do you want to know what state your skin is in today? Remember what you thought and felt yesterday. Want to know how it will look tomorrow? Pay attention to what you are thinking and feeling today. Today, breakthroughs in neuroscience and the integrated vision of psychodermatology have refocused our view of old age. At this particular time, we are witnessing the death throes of one of the most pervasive archetypes in the beauty market: tangible changes in cosmetic formulas, explanatory discourse, and product marketing. The war against aging, established to a great extent by the mass media and beauty industry, will be replaced by the modern, integrated approach to beauty that embraces a lifestyle which helps us grow old gracefully, opening the door to ““AGING WELL”. “Well-aging” encompasses terms like “pro-aging” and “trans- aging”, quite the opposite of “anti-aging”. In fact, it is not about going "against" anything, but is rather "in favor of" or "accom- panying" the process, rather like coaching. Aging is cumulative and through time, damage builds up in a person's skin. This is why treatment requires a holistic and continuous approach. It has also been shown that the sooner care begins, the more positive the results. The Akita project is a good example of this. It is a 10-year-long Japanese study on 108 women, aged 15 to 75. The results demonstrate that the volunteers who had more hydrated skin when they were younger aged significantly better and had fewer wrinkles after 10 years. So when we consider how we would like to our skin to be in the future and see ourselves getting older optimistically, as well as consciously improving our quality of life and accompanying the process with appro- priate care right from the start, we are embracing the basics of WELL-AGING. The skin-brain connection is much stronger than many people think. They communicate directly with one another through the nerves and indirectly via chemical messengers. Our thoughts and emotions can be decisive in stimulating the production of certain substances that can influence our skin. There is ever more scientific data on the existence of this interaction and, even more surprisingly, the fact that our mental activity can affect our very essence, our DNA. A study carried out by the Nobel prize-winner Elizabeth Blackburn found that of the 30 participants on a 3-month meditation retreat, the activity of telomerase (an enzyme known as the fountain of youth) was significantly greater in those that meditated. For this reason, the tendency to treat skin aging is evolving into a new culture of integrated care, with a much more inspirational message, meaning people adopt a more positive stance when it comes to the signs of aging and they are encouraged to take care of themselves every day, in order to feel good and radiate beauty.

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62 63

FROM ANTI-AGINGTO AGING-WELL

Well -being and optimism rejuvenate us

Cutaneous aging is determined by an individual's genetic predisposition, the variations in structural and molecular character resulting from the passage of time and environmental factors.

The battle against skin aging is a long-term �ght. It is the reason cosmetic skin treatments arecontinually being brought out whenever new skin-aging mechanisms are discovered.

At the same time, new manual techniques and others using specialised instruments are being developed, some more invasive than others.

T “ANTI-AGING”. This event hails the start of

Further information: Begoña Sanjuán, Co-founder of bit: BeautyIntelligence SpecialistIntelligence Specialist

62

DOSSIER

Do you want to know what state your skin is in today?Remember what you thought and felt yesterday.Want to know how it will look tomorrow?Pay attention to what you are thinking and feeling today.

Today, breakthroughs in neuroscience and the integrated vision of psychodermatology have refocused our view of old age. At this particular time, we are witnessing the death throes of one of the most pervasive archetypes in the beauty market:

tangible changes in cosmetic formulas, explanatory discourse, and product marketing. The war against aging, established to a great extent by the mass media and beauty industry, will be replaced by the modern, integrated approach to beauty that embraces a lifestyle which helps us grow old gracefully, opening the door to ““AGING WELL”.

“Well-aging” encompasses terms like “pro-aging” and “trans-aging”, quite the opposite of “anti-aging”. In fact, it is not about going "against" anything, but is rather "in favor of" or "accom-panying" the process, rather like coaching. Aging is cumulative and through time, damage builds up in a person's skin. This is why treatment requires a holistic and continuous approach. It has also been shown that the sooner care begins, the more positive the results.

The Akita project is a good example of this. It is a 10-year-long Japanese study on 108 women, aged 15 to 75. The results demonstrate that the volunteers who had more hydrated skin when they were younger aged significantly better and had fewer wrinkles after 10 years. So when we consider how we would like to our skin to be in the future and see ourselves getting older optimistically, as well as consciously improving

our quality of life and accompanying the process with appro-priate care right from the start, we are embracing the basics of WELL-AGING.

The skin-brain connection is much stronger than many people think. They communicate directly with one another through the nerves and indirectly via chemical messengers. Our thoughts and emotions can be decisive in stimulating the production of certain substances that can influence our skin. There is ever more scientific data on the existence of this interaction and, even more surprisingly, the fact that our mental activity can affect our very essence, our DNA.

A study carried out by the Nobel prize-winner Elizabeth Blackburn found that of the 30 participants on a 3-month meditation retreat, the activity of telomerase (an enzyme known as the fountain of youth) was significantly greater in those that meditated. For this reason, the tendency to treat skin aging is evolving into a new culture of integrated care, with a much more inspirational message, meaning people adopt a more positive stance when it comes to the signs of aging and they are encouraged to take care of themselves every day, in order to feel good and radiate beauty.