art toronto 2014 press report

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Art Toronto 2014 – Post Report Submitted by A&C November 26, 2014

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Page 1: Art Toronto 2014 Press Report

Art Toronto 2014 – Post ReportSubmitted by A&C

November 26, 2014

Page 2: Art Toronto 2014 Press Report

Overview

Beginning in Spring 2014, A&C collaborated with Art Toronto to develop and execute a comprehensivepublic relations campaign for the 15th Anniversary edition of Art Toronto. A&C’s primary objective wasto leverage this significant milestone as well as other high-profile programming elements to maximizemedia coverage in top-tier outlets.

A&C managed all public relations activities including media accreditation, press briefings, materialdevelopment, strategic messaging, proactive pitching and outreach, and on-site coordination withspokespeople, exhibitors, and journalists.

A distinct challenge of the 2014 fair cycle was the emergence of another fair running concurrently withArt Toronto. A&C worked with Art Toronto to develop messaging, brief spokespeople, and managemedia inquiries related to the situation.

Coverage of this year’s fair was not without critique but was overwhelmingly positive. Highlights of thecoverage include a three-page spread in Toronto Life’s November issue, extensive coverage on the CBC,and multiple feature stories in the Globe and Mail.

The total number of impressions generated through earned media is 60,391,460 to date.

Page 3: Art Toronto 2014 Press Report

Campaign Successes

Results of media relations campaign for Art Toronto:

• 60,391,460 total media impressions

• Total number of media stories:• Print: 18• Broadcast: 13• Online: 71

• Interviews secured with CBC, Toronto Life, The Globe and Mail, Fairchild TV, Montreal Gazette, andABC Buffalo

Page 4: Art Toronto 2014 Press Report

Key Learnings & Recommendations

• Media passes for each specific day were an effective way of managing and regulating media accessto the fair

• High-profile projects like Canada de Fantaisie / Canada Fancy by BGL appealed strongly to mediaand provided the basis of much of this year’s coverage

• Early conversations between Art Toronto, A&C, and the advertising and editorial teams at the Globeand Mail were a great way to initiate a dialogue that translated into robust and positive coverage ofthe fair

• Division of the media preview into two parts was not effective and it should be amalgamated into asingle event as in previous years

• The number of Opening Night Preview passes available for media was very limited; it would beideal if the allocation was increased. Building relationships with media who may not actually coverthe fair on their first visit is nonetheless important to building buzz and securing future coverage

Page 5: Art Toronto 2014 Press Report

Total Media Coverage

Media Type Total Hits Total Impressions

Print 18 13,008,191

Broadcast 13 3,638,885

Online 71 43,744,384

Total 102 60,391,460

Year Number of Stories

Total Impressions

2012 101 38,886,880

2013 81 43,178,252

2014 102 60,391,460

2014

Yearly

Page 6: Art Toronto 2014 Press Report

MEDIA COVERAGEBROADCAST, PRINT, ONLINE

Page 7: Art Toronto 2014 Press Report

Momus.ca – November 24, 2014384 impressions

Page 8: Art Toronto 2014 Press Report

Montreal Gazette – November 22, 2014259,171 impressions

Page 9: Art Toronto 2014 Press Report

Montrealgazette.com – November 22, 2014996,000 impressions

Page 10: Art Toronto 2014 Press Report

The Globe and Mail – November 22, 20141,016,000 impressions

Page 11: Art Toronto 2014 Press Report

Theglobeandmail.com/life – November 22, 20141,207,000 impressions

Page 12: Art Toronto 2014 Press Report

Toronto Life – November 2014686,000 impressions

Page 13: Art Toronto 2014 Press Report

Torontonicity.com – October 29, 20141,000 impressions

Page 14: Art Toronto 2014 Press Report

Theartmarket.ca – October 29, 20145,000 impressions

Page 15: Art Toronto 2014 Press Report

Thecuriouscreature.com – October 28, 20142,000 impressions

Page 16: Art Toronto 2014 Press Report

The Globe and Mail – October 28, 2014822,700 impressions

Page 17: Art Toronto 2014 Press Report

Ca.news.yahoo.com – October 28, 20143,377,000 impressions

Page 18: Art Toronto 2014 Press Report

Cbc.ca – October 28, 20146,706,000 impressions

Page 19: Art Toronto 2014 Press Report

Canadianart.ca – October 27, 20145,000 impressions

Page 20: Art Toronto 2014 Press Report

Studio-beat.com – October 27, 20145,000 impressions

Page 21: Art Toronto 2014 Press Report

CP24.com – October 27, 2014973,000 impressions

Page 22: Art Toronto 2014 Press Report

Thestar.com – October 27, 20143,178,000 impressions

Page 23: Art Toronto 2014 Press Report

Canadianart.ca – October 26, 20145,000 impressions

Page 24: Art Toronto 2014 Press Report

Montrealistement.blogspot.ca – October 26, 20141,000 impressions

Page 25: Art Toronto 2014 Press Report

CBC Toronto – October 25, 20142,073,900 impressions *• This segment aired seven different times on October 25, 26 and 27

• CBC Toronto – October 25 – 542,000 impressions• CKWS Kingston – October 25 – 65,500 impressions• CBC Moncton – October 26 – 3,500 impressions• CBC Local (Peterborough) – October 26 – 115,400 impressions• CBC Toronto – October 26 – 984,000 impressions• CBC Toronto – October 27 – 298,000 impressions• CKWS Kingston – October 27 – 65,500 impressions

Page 26: Art Toronto 2014 Press Report

The Globe and Mail – October 25, 20141,016,000 impressions

Page 27: Art Toronto 2014 Press Report

The Globe and Mail – October 25, 20141,016,000 impressions

Page 28: Art Toronto 2014 Press Report

The Globe and Mail – October 25, 20141,016,000 impressions

Page 29: Art Toronto 2014 Press Report

Canadianart.ca – October 25, 20145,000 impressions

Page 30: Art Toronto 2014 Press Report

CBC Espace Musique – October 25, 20141,500 impressions

Page 31: Art Toronto 2014 Press Report

Toronto Star – October 25, 20141,311,000 impressions

Page 32: Art Toronto 2014 Press Report

Thestar.com/entertainment – October 24, 20142,540,000 impressions

Page 33: Art Toronto 2014 Press Report

Azuremagazine.com – October 24, 201425,000 impressions

Page 34: Art Toronto 2014 Press Report

The Globe and Mail – October 24, 2014822,700 impressions

Page 35: Art Toronto 2014 Press Report

Canadianart.ca – October 24, 20145,000 impressions

Page 36: Art Toronto 2014 Press Report

Theglobeandmail.com/arts – October 24, 2014481,000 impressions

Page 37: Art Toronto 2014 Press Report

Theglobeandmail.com/life – October 24, 20141,207,000 impressions

Page 38: Art Toronto 2014 Press Report

Theglobeandmail.com – October 24, 20143,548,000 impressions

Page 39: Art Toronto 2014 Press Report

Toronto Star – October 24, 2014992,400 impressions

Page 40: Art Toronto 2014 Press Report

Thestar.com – October 24, 20143,178,000 impressions

Page 41: Art Toronto 2014 Press Report

Thestar.com/life – October 24, 20142,540,000 impressions

Page 42: Art Toronto 2014 Press Report

Ctvnews.ca – October 24, 2014351,000 impressions

Page 43: Art Toronto 2014 Press Report

Blogto.com – October 24, 2014612,000 impressions

Page 44: Art Toronto 2014 Press Report

Canadianart.ca – October 24, 20145,000 impressions

Page 45: Art Toronto 2014 Press Report

680news.ca – October 24, 2014326,000impressions

Page 46: Art Toronto 2014 Press Report

Seetorontonow.com – October 24, 201477,000 impressions

Page 47: Art Toronto 2014 Press Report

CP24 – October 23, 2014235,000 impressions

Page 48: Art Toronto 2014 Press Report

CBC News Toronto – October 23, 2014426,000 impressions

“Art Toronto kicks off in the city tomorrow, more than a hundred of the top galleries bringing their best to Toronto”

Page 49: Art Toronto 2014 Press Report

CBC.ca/player – October 23, 2014450,000 impressions

Page 50: Art Toronto 2014 Press Report

Now magazine – October 23, 2014290,000 impressions

Page 51: Art Toronto 2014 Press Report

Nowtoronto.com – October 23, 2014333,000 impressions

Page 52: Art Toronto 2014 Press Report

Toronto Star – October 23, 2014992,400 impressions

Page 53: Art Toronto 2014 Press Report

Globeandmail.com – October 23, 2014481,000 impressions

Page 54: Art Toronto 2014 Press Report

Blogto.com – October 23, 2014612,000 impressions

Page 55: Art Toronto 2014 Press Report

Canadianart.com – October 23, 20145,000 impressions

Page 56: Art Toronto 2014 Press Report

Designlinesmagazine.com – October 23, 20141,000 impressions

Page 57: Art Toronto 2014 Press Report

Notable.ca – October 23, 2014250,000 impressions

Page 58: Art Toronto 2014 Press Report

Guelph Mercury – October 23, 201424,083 impressions

Page 59: Art Toronto 2014 Press Report

Guelphmercury.com – October 23, 201478,000 impressions

Page 60: Art Toronto 2014 Press Report

24news.ca – October 23, 201425,000 impressions

Page 61: Art Toronto 2014 Press Report

Zoomer Radio – October 23, 2014307,485 impressions

Page 62: Art Toronto 2014 Press Report

Citybyheart.com – October 22, 20142,500 impressions

Page 63: Art Toronto 2014 Press Report

Canadianart.ca – October 22, 20145,000 impressions

Page 64: Art Toronto 2014 Press Report

Spainculture.ca – October 22, 20141,000 impressions

Page 65: Art Toronto 2014 Press Report

Montrealistement.blogspot.ca – October 22, 20141,000 impressions

Page 66: Art Toronto 2014 Press Report

Canada.um.dk – October 22, 20141,000 impressions

Page 67: Art Toronto 2014 Press Report

Insurancebusiness.ca – October 21, 201440,000 impressions

Page 68: Art Toronto 2014 Press Report

Torontolife.com – October 21, 2014302,000 impressions

Page 69: Art Toronto 2014 Press Report

Canadianinteriors.com – October 21, 201410,000 impressions

Page 70: Art Toronto 2014 Press Report

Canadianarchitect.com – October 20, 201425,000 impressions

Page 71: Art Toronto 2014 Press Report

Torontoart.ca – October 20, 20141,000 impressions

Page 72: Art Toronto 2014 Press Report

Torontosavvy.me – October 19, 2014500 impressions

Page 73: Art Toronto 2014 Press Report

Todocanada.ca – October 19, 20145,000 impressions

Page 74: Art Toronto 2014 Press Report

News.artnet.com – October 16, 2014687,000 impressions

Page 75: Art Toronto 2014 Press Report

Viewthevibe.com – October 14, 201435,000 impressions

Page 76: Art Toronto 2014 Press Report

The-Booklet.com – October 14, 20141,000 impressions

Page 77: Art Toronto 2014 Press Report

Slateartguide.com – October 13, 20141,000 impressions

Page 78: Art Toronto 2014 Press Report

The Sarnia Observer – October 11, 201434,437 impressions

Page 79: Art Toronto 2014 Press Report

BlogTO.com – October 10, 2014612,000 impressions

Page 80: Art Toronto 2014 Press Report

BlogTO.com – October 9, 2014612,000 impressions

Page 81: Art Toronto 2014 Press Report

Canadianart.ca – October 9, 20145,000 impressions

Page 82: Art Toronto 2014 Press Report

Gurevichfineart.com – October 8, 20141,000 impressions

Page 83: Art Toronto 2014 Press Report

Fashionsingmagazine.com – October 8, 201449,000 impressions

Page 84: Art Toronto 2014 Press Report

Fashionsingmagazine.com – October 3, 201449,000 impressions

Page 85: Art Toronto 2014 Press Report

Theprovince.com – October 3, 2014648,000 impressions

Page 86: Art Toronto 2014 Press Report

Theglobeandmail.com/arts – October 3, 2014481,000 impressions

Page 87: Art Toronto 2014 Press Report

The Globe and Mail – October 2, 2014822,700 impressions

Page 88: Art Toronto 2014 Press Report

Theglobeandmail.com/life – October 1, 20141,207,000 impressions

Page 89: Art Toronto 2014 Press Report

enRoute – October 20141,148,000 impressions

Page 90: Art Toronto 2014 Press Report

Enroute.aircanada.com – October 20141,908,000 impressions

Page 91: Art Toronto 2014 Press Report

Toronto Life – October 2014686,000 impressions

Page 92: Art Toronto 2014 Press Report

IN Magazine – October, 201492,500 impressions (52,500 impressions in print and 40,000 impressions online)

Page 93: Art Toronto 2014 Press Report

Blogto.com – September 30,2014612,000 impressions

Page 94: Art Toronto 2014 Press Report

Queenstreetnews.com – September 27, 20141,000 impressions

Page 95: Art Toronto 2014 Press Report

Nowtoronto.com – September 26, 2014333,000 impressions

Page 96: Art Toronto 2014 Press Report

Azuremagazine.com – September 23, 201425,000 impressions

Page 97: Art Toronto 2014 Press Report

Canadianfestivalguide.com – September 22, 20145,000 impressions

Page 98: Art Toronto 2014 Press Report

Thestart.com/entertainment – September 18, 20142,540,000 impressions

Page 99: Art Toronto 2014 Press Report

Artsandculturemaven.com – September 16, 20141,000 impressions

Page 100: Art Toronto 2014 Press Report

Toronto.com – September 1, 2014351,000 impressions

Page 101: Art Toronto 2014 Press Report

CTV Morning Life (CKCK TV) – August 19, 2014145,000 impressions

Page 102: Art Toronto 2014 Press Report

THANK YOU /