Arnold Lund Technology Leader Computational and Industrial Experience Labs GE Global Research Awards and honors and year received (list--no more than *five* items): • ACM SIGCHI Lifetime Service Award (2011) • Microsoft Engineering Excellence Trustworthy Computing Award (2011) • ACM SIGCHI Academy (elected 2010) • Fellow of the Human Factors and Ergonomics Society (elected 2001) • President of the Board of Directors, Board of Certification in Professional Ergonomics (2005-

2007) Have you previously been involved in any CRA activities? If so, describe. No List any other relevant experience and year(s) it occurred (list--no more than *five* items). • Leader across corporate UX communities, and experienced in executive roles • Shaped national standards and certification in the field of HCI • Well-connected throughout the academic and research community • Rich history of intellectual property (patents and publications) • Successful researcher, designer, manager, teacher and mentor Research interests: (list only) • Forensic and prognostic visualization • Speech and other natural user experiences • Accessibility • Methods for driving innovation and metrics to predict adoption of emerging technology trends

and successful products Personal Statement Arnie Lund has been a senior leader at leading companies across industry, and is passionate about driving innovation. He is a Fellow of the Human Factors and Ergonomics Society (HFES), a member of the ACM SIGCHI Academy, and received the SIGCHI Lifetime Service Award. He co-chaired CHI conferences in 1998 (Los Angeles, US) and 2008 (Florence, Italy), and served on the HFES Executive Council (overseeing human-computer interaction standards activities). He has also served as president of the board of directors for the Board of Certification in Professional Ergonomics (BCPE), and on the board of directors for INFINITEC (focusing assistive technologies). Brief Biography or CV (Attached)

Arnold M. Lund, PhD 34 Schooner Hill 925.548.9336 Oakland, CA 94618 lund@ge.com QUALIFICATIONS

x Recognized leader in the field of Human Computer Interaction (HCI) research and practice, Fellow of the Human Factors Society and member of the ACM SIGCHI Academy

x Seasoned professional in big data visualization, cloud computing, collaboration, natural user experiences and accessibility

x Leader across corporate UX communities, and experienced in executive roles x Shaped national standards and certification in the field of HCI x Additional roles ranging from researcher to R&D manager, systems engineer to general manager,

and from exploratory software development and global R&D manager to user experience (UX) architect

x Well-connected throughout the academic and research community x Rich history of intellectual property (patents and publications) x Successful researcher, designer, manager, teacher and mentor

RESEARCH INTERESTS

Topic areas include forensic and prognostic visualization, speech and other natural user experiences, collaboration, decision support, and accessibility. Have worked across a wide range of domains, most recently focusing on the emerging area of industrial HCI contexts. In addition, have an ongoing interest in methods for driving innovation and metrics to predict adoption of emerging technology trends and successful products.

EDUCATION & CERTIFICATION

Northwestern University, Evanston, IL Ph.D. in Psychology: Cognition (Human Learning and Memory) Thesis: Episodic Distinctiveness and Retention Advisor: Dr. Benton J. Underwood California State University, Fullerton, Fullerton, CA M.A. in Experimental Psychology Thesis: An Application of Signal Detection Theory to Iconic Memory University of Chicago, Chicago, IL B.A. in Chemistry Certified User Experience Professional, Board of Certification in Professional Ergonomics (1993 to date)

HONORS & AWARDS

ACM SIGCHI Lifetime Service Award (2011) Microsoft Engineering Excellence Trustworthy Computing Award (2011) ACM SIGCHI Academy (elected 2010)

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Microsoft IT Pro Award (2009) ACM SIGCHI Recognition of Service Award (2008) Fellow of the Human Factors and Ergonomics Society (elected 2001) President of the Board of Directors, Board of Certification in Professional Ergonomics (2005-2007) Member of the Board of Directors, Board of Certification in Professional Ergonomics (2000-2007) ACM SIGCHI Recognition of Service Award (1998) ACM Recognition of Service Award (1998) HFES CTG Appreciation Awards (1998, 1999) U S WEST Sursum Corda Award (U S WEST Advanced Technology’s highest award, 1998) U S WEST Advanced Technology Distinguished Member of Technical Staff (1997) Ameritech Network Top Performance Award (1995) Society of Motion Picture and Television Engineers (SMPTE) Certificate of Merit (1993) AT&T Architecture Award (1989) Team Recognition Smithsonian Technology Innovation Award (1999) Best Corporate Website by Public Affairs Group, Inc. (1998) Included in Best Ergonomics Examples for HFES by Hal Hendrick (1996) Research Featured in Ameritech’s Ad Campaign (1995-1998) Bell Northern Research Systems Engineering Award (1994) National Rehabilitation Week Award (1994) RSNA (Radiological Society of North America) Certificate of Merit (1994) National Easter Seals Business and Technology Award (1993) AT&T Bell Labs Eagle Award (1989)

PRIMARY PROFESSIONAL EMPLOYMENT

GE Global Research, San Ramon, CA (2012-date) Connected Experience Technology Leader; and Human-systems Interaction Lab Manager: Defining and implementing a new vision and research program for the collaboration, mobility and user experience labs within GE Global Research. Identifying innovation opportunities, defining experience models, and prototyping solutions demonstrating how emerging technologies might be used to address the opportunities; and uncovering principles to guide the design of new Industrial Internet experiences and architectures for implementing them. Quickly grew the team of UX researchers to over 30 and generated funding for them, provided strategic direction, and enabled a roadmap of programmatic innovation. Serve on the GE Academic Software Advisory Panel, the Patent Board, and as a liaison to Stanford, Berkeley, Rice, UCSD, UCSF and other schools. Have consistently delivered well-received, high quality product experiences. The CEL team’s innovation work has been featured nationally by GE in the Press, the team has been active publishing its work, and more than 20 patent disclosures have been created. Microsoft, Redmond, WA (2002-2012) Director, User Experience; and Principal Lead, User Experience: Defined a Microsoft UX cloud strategy for Windows Azure, and built a team to implement it. Led cross-product efforts to design compelling end-to-end cloud experiences for developers and IT Professionals. Directed a team responsible for designing customer self-service, partner, and sales support experiences (including Microsoft.com, one of the most visited sites in the world); and drove significant improvements in the customer interaction. Implemented accessibility, localization and satisfaction standards across Microsoft IT. Led efforts to scale user experience to create a user-centered IT culture and grow design thinking. As an experience architect, designed the interaction platform layer for a cross-Microsoft IT architecture. Before moving to IT, managed the Tablet and notebook UX team in the mobile platforms division working on natural user interfaces (NUIs). The team consisted of software and industrial designers, usability and ethnographic researchers, technical communications

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professionals, and developers. Delivered the Windows mobile computing experience, and led research and theory on mobility in the consumer environment and shaped the definition of a new category of personal, lifestyle solutions and scalable user interfaces. Work included technology for collaboration, education, entertainment, and productivity; the globalization of technology; and location-sensitive, personalized experiences. Projects also included a focus on personal expression and the experience of intimacy with technology products. Managed the user experience team for Windows Server System (SQL, Exchange, and business systems), and restructured the team to deliver design to product teams more effectively. In addition, served on Microsoft’s cross-community user experience leadership team and chaired the user experience managers across the company (driving innovations in methods and tools for user research and design, and evolving Microsoft’s user experience career development program). Sapient, Denver, CO (2000-2002) Director, Global R&D; Director, Research; Director, User Experience; and Director, Information Architecture: Developed tactics for increasing user adoption through an improved evaluation framework and worked with clients to implement the approach. Identified the user experience design and research implications of cloud computing. Created a product ideation methodology to help Samsung invent products and move into new markets. Developed user-centered design course materials for Cisco. Active in Sapient’s re-engineering, including the user experience domain. Helped enhance Sapient’s new software development process with human-centered design and thought leadership. Defined user-centered workshops designed to increase the efficiency and effectiveness of the design and development process. While responsible for Sapient’s thought leadership, implemented a new global R&D strategy for Sapient based on business needs identified through a Delphi technique, helped launch a new speech offering, and led the cross-business unit mobile/wireless team. Provided high-level guidance and support to information architects working on various projects (e.g., NissanDriven.com and Janus), while contributing to the overall direction, scope, and success of projects. Played a leadership role in the ongoing development of Sapient’s information architecture methodology and tools, and communicated new developments through training and documentation. As the Metro-area Office Practice Lead for the Denver/LA metropolitan area handled hiring, staffing, and career management; and provided general oversight of information architecture activities for projects in Denver, LA, Austin, Dallas, and Houston. U S WEST/Qwest Advanced Technologies, Boulder, CO (1997-2000) Acting Senior Director, Exploratory Technologies; Director, New Media Design and Usability; and Distinguished Member of Technical Staff: Managed a team of designers and researchers responsible for converging technology products, as well as personally providing design and conducting ethnographic and lab research for U S WEST’s early electronic commerce efforts. Incubations included a next generation media center, cell phone, and computer applications driving the experience of ubiquitous information, entertainment, and computing; and developing new forms of electronic communities, shopping metaphors, multi-modal experiences, and other innovations. Projects included interaction design and usability testing for U S WEST’s ISP service (uswest.net) and broadband portal, unified messaging, GPS-based tools for craft, intelligent network interactive voice response services, Web-based electronic commerce applications (including on-line ordering), “push”-technologies, speech recognition applications, and other areas. The work on uswest.com resulted in a national award and being rated as “best-of-breed” by IBM. The work on unified messaging helped obtain a Smithsonian Technology Award nomination. Designed and managed a new human factors lab facility for Advanced Technologies. Built a Home Lab to help customers anticipate the utility of new services. Served as the U S WEST/Qwest representative to the FCC, responsible for compliance with the accessible, universal design requirements of Section 255 of the Telecommunications Act. As an acting senior director (general manager equivalent) was responsible for the exploratory software development organization and reported to the head of Advanced Technologies, managing approximately 100 people and a $10M/year budget.

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Ameritech, Hoffman Estates, IL (1989-1997) Acting General Manager, Science and Technology; and Senior Director, Human Factors and Emerging Technologies: Helped found the Science and Technology organization; and managed design, user research, and software engineers in order to uncover and deliver new product opportunities. Personal research included developing a tool for assessing the dimensions of user experience and to predict technology adoption; and the tool has been used widely in the industry and in various universities. Exploratory incubations initiated including a social networking/CSCW site for science education, a games-based trainer for installers, a digital radiology system, a music on demand system, a variety of video on demand applications, a home programming by example system, demonstrations of potential speech recognition and security applications, and others. Department projects included initiating and managing the corporate-wide conversion to an electronic documentation system. Designed and launched the first video conferencing and distance education network within Ameritech, and the first mass-consumer application of speech recognition in the US. Developed an award winning speech-based information worker’s office for employees with motion deficits. Proposed and designed the on-screen guide, adult remote, and innovative kids-remote that differentiated Ameritech’s cable offering. Provided the core technical and user interface expertise for Ameritech's Internet activities, including developing Ameritech’s Web site and the authorized site for the ’96 Democratic National Convention (DNC). The corporate site won numerous awards for its usability, and the DNC site was a Microsoft site of the week and covered throughout the media. Other product areas included CSCW and teleconferencing, speech, and intelligent tutoring systems. Helped Ameritech enter the distance education and healthcare areas, move into the emerging internet area, and launch its interactive television product line. Funded and managed Roger Schank’s work to develop an intelligent computer-based training system for customer service representatives (at Northwestern University) and Judy and Gary Olson’s research on remote collaboration (at the University of Michigan). Provided Ameritech’s oversight for the Institute of Learning Science’s research program, MIT’s Media Labs, and Bellcore’s research. Usability improvements and new product ideas reaching the market were recognized as helping Ameritech’s bottom line. The department's work inspired and formed the basis of 3 major Ameritech ad campaigns, and drove the definition of the corporate brand attributes. Successfully integrated human factors into the culture of Ameritech, and succeeded in formally integrating usability into both the new product and system development processes. Represented Ameritech to a wide variety of external press, analysts, and other forums. Served as interim general manager of the Technology Management organization for product development for nearly a year, managing an organization of roughly 300 people. AT&T Bell Laboratories, Holmdel, NJ (1985-1989) Supervisor, Human Factors and Systems Engineering: Managed human factors and systems engineering teams for one of AT&T’s largest product lines (the 800 services family), helped launch what became the ANSI-200 HCI (incl. accessibility) standards effort, and led an incubation effort to develop new design tools (including a prototype of an AI-based design tool). Conducted research on decision tree-based navigation. Served as a leader on the steering committee for the AT&T behavioral sciences community, and served on AT&T’s Market Research Council. AT&T Bell Laboratories, Holmdel, NJ (1980-1985) Researcher and Member of Technical Staff: Defined and launched a program of HCI research on the cognitive processing of technical content during problem solving. Led an early voice-data system design project, and managed the design of a major user research lab. Led the requirements effort for an early design by example system. Designed and developed portions of the code for a screen handler, and guidelines for electronic forms applications.

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TEACHING EXPERIENCE

University of Washington, Seattle, WA (2007-2012) Taught information systems analysis and management (INFO 380) for the iSchool, and taught a graduate level user-centered design course (TC 518) for the Human Centered Design and Engineering Department in the College of Engineering. Microsoft, Redmond, WA (2002-2012) Developed and led advanced tools seminars, and taught a class on collaboration techniques to improve design and research impact. Collaborated on creating and offering a course on scenarios, use cases, and traceability. Also delivered a wide variety of formal presentations as part of internal conferences, to customers and in other venues.

Sapient, Cambridge, MA (2000-2001) On the development team for a course on information architecture, and co-taught the course in Atlanta, GA. On the development team for user experience methods training within Sapient. Developed a human-computer interaction course for Cisco. Adjunct Professor of Human Factors, Northwestern University, Evanston, IL (1996-1997) Taught human-computer interaction for the Kellogg School of Management. Research Manager and Instructor, Northwestern University, Evanston, IL (1977-1980) Taught general experimental psychology for evening adult education classes, managed Benton J. Underwood’s lab (collaborating on research and providing oversight for lab staff), and managed the Northwestern University Psychology Department’s subject pool. Lecturer, California State University, Fullerton, CA (1976-1977) Taught personality theory.

PROFESSIONAL SERVICE

Advisory Board for the Univ. of Washington Human Centered Design and Engineering Department (2010-date) Co-chair of the SIGCHI CHI 2013 UX Community (2012 and 2013) Member of ACM SIGCHI Awards Committee (2010-2013) Overall Chair for the ACM SIGCHI CHI Communities (2011 and 2012) Sub-committee Chair for ACM SIGCHI CHI Conference Papers (user experience, 2010) Co-chair of the User Experience Community and Associate Papers Chair for the ACM SIGCHI CHI Conference (2009) General Co-chair of ACM SIGCHI CHI Conference (2008, see www.chi2008.org) HFES Institute Domain Lead (responsible for ANSI and ISO standards and best practices, 2007) NSF HCI Workshop (September, 2006) Thesis Committee for James Kravitz, MA candidate, San Jose State University (2006-2007) Member of the Executive Committee, Human Factors and Ergonomics Society (2005-2008)

Duties include chairing taskforce on revising the charter of the HFES Institute (producing the first ANSI HCI standard), liaison to ACM SIGCHI, and member of the finance committee.

Editorial Board, International Journal of Speech Technology (since 1998) Advisory Board, Journal of Usability Studies (since 2005) Advisory Board, A. Sears & J. Jacko (Eds.), The Human-computer Interaction Handbook. Mahwah,

NJ: Lawrence Erlbaum Associates (2005) Awards Committee for National Ergonomics Month (2005) Member of the ANSI-200/HFES HCI Standards Committee (since 1990)

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Member of the HFES Student and Chapter Awards Committee (1999-2003) Co-chair for ACM SIGCHI CHI Conference Panels (2003) Member of the Selection Committee for the HFES Ely Award (2002) Co-chair for ACM SIGCHI CHI Conference Workshops (2001) Associate Chair for ACM SIGCHI CHI Conference Papers (2000) Program and Publications Chair of the Computer Systems Technical Group of HFES (2000-2001) HFES Communications Technical Group Adjunct Chair for Standards (1998-2001) General and Technical Co-chair of ACM SIGCHI CHI Conference (1998) Founder of the ACM SIGCHI Rocky Mountain CHI Local Chapter (1998) President of the Chicago Metropolitan Chapter of HFES (1998) Treasurer of the Chicago Metropolitan Chapter of HFES (1996-1997) Member of the Board of Directors, INFINITEC (1995-1997) Founder and First President of the Chicago Metropolitan Chapter of HFES (1995) Program and Publications Chair of the Communications Technical Group of HFES (1994) Representative of the HFES Computer Systems Technical Group to the Inter-society Color Council

(1996-1997) Reviewer for HFES Conference Papers (regularly since 1990) Reviewer for ACM SIGCHI Conference Papers, Late Breaking Results and Short Papers, Posters,

Panels, Demonstrations, Design Briefings, and other venues Assistant Coordinator of Public Relations, 51st Annual Meeting of the Midwestern Psychological

Association (1979) Reviewer of articles for journals such as Journal of the Human Factors and Ergonomics Society,

Journal of Experimental Psychology: Applied, Ergonomics in Design, Journal of Usability Studies, International Journal of Speech Technology, International Journal of Human-computer Interaction, and books for Morgan Kaufman Publishing

REFERENCES

Dr. Randolph G. Bias, Associate Professor, School of Information, The University of Texas at Austin, 512-471-7046, rbias@ischool.utexas.edu

Dr. Susan M. Dray, CHFP, Dray & Associates, Inc., 612-337-1980, susan.dray@dray.com Dr. Jeffrey Kim, Director, Institute for National Security Education and Research, Intelligence

Community Center of Academic Excellence (ODNI), Information School, University of Washington, 206-6161-2540, jykim@u.washington.edu

Fred Murrell, Graphic Design and Interactive Media Department Chair, Rocky Mountain College of Art and Design, 800-888-2787, fmurrell@rmcad.edu

Dr. Judith S. Olson, Donald Bren Professor of Information and Computer Sciences, Bren School of Information and Computer Sciences, Merage School of Business, and School of Social Ecology, University of California at Irvine, 949-824-0080, jsolson@uci.edu

Dr. Andrew Sears, Professor and Dean, B. Thomas Golisano College of Computing and Information Sciences, Rochester Institute of Technology, Rochester, NY, 585-475-7203, andrew.sears@rit.edu

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PROFESSIONAL CONTRIBUTIONS PATENTS

In Preparation Digital Twin visualization HMI for controlling wind farms (provisional filing). With Mochel, K.

and Lin, J. Digital Twin, wind farm design visualization (provisional filing). With Lin, J. and Mochel, K. Artificial empathy to enhance human-robotic collaboration. Haptic feedback on the density of virtual 3D objects (approved for filing). With Lin, J. System and method for implementing a radial menu that enhances operational efficiency through

development of muscle memory and spatial cognition (approved for filing). With Lin, J., Murugappan, S., Kim, C., and Ramaswamy, V.

Filed and Granted Aesthetic echo-location. Accepted by MS for filing, 2011. Automatic cross-display coordination (US20060232494A1) Behavior recommending for groups (US20090216626A1) Cell phone communication management (US20070293206A1) Context specific user interface (US20080005679A1, CN101479722A, CN101479722B,

CN102646014A, EP2033116A1, EP2033116A4, WO2008002385A1) Context-aware adaptive user interface (US20090055739A1) Extended eraser functions (US7661068B2, US20070285399) Method and apparatus for communicating information about a called party to a calling party

(US7792261B2, CA2292443A1, CA2292443C, EP1010103A1, EP1010103A4, US5978806, US6658100, US7062029B2, US7450704, US7620165, US20040062374, US20070121910, US20090136019, US20100061531, WO1999000751A1)

Method and apparatus for optimizing playback of media files over a data network (US6298385B1) Method and apparatus for providing a station set with advanced telecommunications services

(US6215863B1) Method and apparatus for providing broadband access conferencing services (US20020101828A1,

US6370137B1, CA2296405C, DE69840810D1, EP0995335A1, EP0995335A4, EP0995335B1, US5949763, US20020101828, US20040252675, WO1999004596A1)

Method and system for providing computer-network related information about a calling party (US7974397B2, UX8422653B2, US5946684, US6067546, US7403947, US20050076032, US20120195306, US20120195307, US20110243315A1)

Method and system for providing to a second party, computer-network related information about a first party (US8447022B2, US20120195306A1, US20120195307A1)

Method and system for transmitting text messages from a caller to a subscriber at an unknown address (US6104789A)

Scalable context-based authentication. Filed by MS January, 2007. Self-identifying interactive objects in the environment. MS public disclosure February, 2011. Sharing functions between a television-based information appliance and remote control devices

(US7266834B1) Smart buttons: Training tracker and motivator (US20060228690A1) Social recommending for groups. Filed by MS 2008. System and method for coordinating network access (US6760758B1) System and method for home automation and security (US8063761B2, US20120277889A1,

US7551071, US8063761, US8242900, US20060220830, US20090195352, US20120023151, US20129277889, WO1999034339A2, WO1999034339A3)

System and method for providing user-selected information to a paging-capable device (US7956722B2, US7046120B2, US6998958B2, US6998959B2, CA2295902A1,

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CA2295902C, US5936547, US7046120, US7760072, US20030197596, US20050140499, US20060158309, WO1999004379A1)

System for coordination of electronic devices (US6324270B1) TTY Messaging (US6728342B2, US20030210767) Unified paging (US6987443B2, US20030038708)

EDITED VOLUMES

Burnett, M., Costabile, M. F., Catarci, T., Ruyter, B., Tan, D. S., Czerwinski, M. & Lund, A.

(2008). Editors of Proceedings of the SIGCHI conference on Human factors in computing systems, CHI 2008. New York, NY: Association for Computing Machinery, Inc.

Czerwinski, M., Lund, A., Tan, D. S. (2008). Editors of Extended Abstracts Proceedings of the 2008 Conference on Human Factors in Computing Systems, CHI 2008. New York, NY: Association for Computing Machinery, Inc.

Karat, C., Lund, A. M., Coutaz, J., & Karat, J. (1998). Editors of Human Factors in Computing Systems CHI 98 Conference Proceedings. New York, NY: Association for Computing Machinery, Inc.

Karat, C., & Lund, A. M. (1998). Editors of Human Factors in Computing Systems CHI 98 Summary. New York, NY: Association for Computing Machinery, Inc.

Sears, A., & Lund, A. M. (Eds., 1997). Special issue on creating effective interfaces. IEEE Software, 14(4).

BOOKS AND BOOK CHAPTERS

Lund, A. M. (2011). User Experience Management: Essential Skills for Leading Effective UX

Teams. San Francisco, CA: Morgan Kaufmann Publishers. Karat, C.-M., & Lund, A. M. (2005). The return on investment in usability of web applications. In

R. G. Bias & D. J. Mayhew (Eds.), Cost-justifying Usability, Second Edition: An Update for the Internet Age (pp. 297-316). San Francisco, CA: Morgan Kaufmann Publishers.

Lund, A. M. (2002). Application domains. In A. Sears & J. Jacko (Eds.), The Human-computer Interaction Handbook (pp. 753-556). Mahwah, NJ: Lawrence Erlbaum Associates.

Israelski, E., & Lund, A. M. (2002). HCI work in telecommunications. In A. Sears & J. Jacko (Eds.), The Human-computer Interaction Handbook (pp. 772-789). Mahwah, NJ: Lawrence Erlbaum Associates.

Lund, A. M. (2000). Convergence of telephony, TV, and computing in the home. In W. Karwowski (Ed.), International Encyclopedia of Ergonomics and Human Factors. New York, NY: Taylor and Francis, Inc.

Lund, A. M. (1999). Why do people dial wrong numbers? In D. J. Bonneau (Ed.), Human Factors and Voice Interactive Systems (pp. 187-203). Boston, MA: Kluwer Academic Publishers.

Lund, A. M. (1994). The evolution of broadband work in Ameritech’s customer interface systems and human factors department. In M. E. Wiklund (Ed.), Usability in Practice (pp. 457-488). Cambridge, MA: AP Professional.

JOURNAL PUBLICATIONS

Kim, J., Lund, A., & Dombrowski, C. (2013). Telling the story in big data. Interactions, May, 48-51.

Lund, A. (2010). Creating a user-centered development culture. Interactions, May, 34-38. Kim, J., Lund, A., & Dombrowski, C. (2010). Mobilizing Attention: Storytelling for innovation.

Interactions, March, 24-26. Lund, A. (2007). Usability ROI as a strategic tool. User Experience Magazine, 6(2), also translated

and reprinted in China. Lund, A. (2006). Post-modern usability. Journal of Usability Studies,2(1), 1-6.

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Lund, A. M. (2001). Measuring usability with the USE questionnaire. Usability Interface, 8(2), 3-6 (www.stcsig.org/usability/newsletter/index.html).

Morris, M., & Lund, A. M. (2001). Experience models: How are they made and what do they offer? Loop, 3 (http://loop.aiga.org/).

Reed, P., Holdaway, K., Isensee, S., Buie, E., Fox, J., Williams, J., & Lund, A. (1999). User interface guidelines and standards: Progress, issues, and prospects. Interacting with Computers, 12(2), 119-142.

Lund, A. M. (1999). Review of The Invisible Computer: Why Good Products Can Fail, The Personal Computer is so Complex, and Information Appliances are the Solution by Norman, D. A. International Journal of Human-Computer Interaction, 11(3), 262-264.

Lund, A. M. (1998). Damaged merchandise? Comments on shopping at outlet malls. Human-computer Interaction, 13(3), 276-281.

Scholtz, J., Bellotti, V., Schirra, L., Erickson, T., DeGroot, J., & Lund, A. M. (1998). Telework: When your job is on the line. Interactions, 5(1), 44-54.

Lund, A. M. (1997). Expert ratings of usability maxims. Ergonomics in Design, 5(3), 15-20. Lund, A. M. (1997). Another approach to justifying the cost of usability. Interactions, 4(3), 49-56. Sears, A., & Lund, A. M. (1997). Creating effective user interfaces. IEEE Software, 14(4), 21-24. Lund, A. M. (1996). New forms of collaboration for NII usability. Social Science Computer Review,

14(1), 27-29. Lund, A. M. (1996). Are we having fun yet? Interactions, 3(6), 24-30. Lund, A. M. (1996). Advertising human factors: A case study of an ad campaign. Ergonomics in

Design, 4(4), 5-11. Lund, A. M., & Tschirgi, J. E. (1996). Designing for people: Integrating human factors into the

product realization process. Reprinted in Chinese in China by permission, in Electronics Prospects & Design, 5, 41-46.

Lund, A. M. (1994). How many human factors people is enough? Ergonomics in Design, 1, 36-38. Lund, A. M. (1994). Ameritech's usability laboratory. Behavior & Information Technology, 13(1),

67-80. Lund, A. M. (1993). The influence of video image size and resolution on viewing distance

preferences. SMPTE (Society of Motion Picture & Television Engineers) Journal, 406-415. Lund, A. M., & Tschirgi, J. E. (1991). Designing for people: Integrating human factors into the

product realization process. IEEE Journal on Selected Areas in Communications, 9(4), 496-500.

Lund, A. M. (1983). Review of Short-term Visual Information Forgetting by A. H. C. van der Heijden. American Journal of Psychology, 96(2), 303-305.

Lund, A. M., Hall, J. W., Wilson, K. P., & Humphreys, M. S. (1983). Frequency judgment accuracy as a function of age and school achievement (learning disabled versus non-learning disabled) patterns. Journal of Experimental Child Psychology, 35, 236-247.

Lund, A. M. (1982). Review of 1980 Nebraska Symposium on Motivation: Cognitive Processes edited by H. E. Howe, Jr., & J. H. Flowers. American Journal of Psychology, 95, 333-335.

Lund, A. M. (1981). Review of Letter & Word Perception by D. W. Massaro, G. A. Taylor, R. L. Venezky, J. E. Jastrzembski, & P. A. Lucas. American Journal of Psychology, 94, 544-547.

Underwood, B. J., & Lund, A. M. (1981). The effect of degree of learning on within-list competition. American Journal of Psychology, 195-207.

Underwood, B. J., & Lund, A. M. (1980). Transfer effects from single-task learning to simultaneous learning. Bulletin of the Psychonomic Society, 16, 391-393.

Underwood, B. J., & Lund, A. M. (1980). Semantic encoding and the effects of formal intralist similarity. American Journal of Psychology, 93(2), 235-245.

Underwood, B. J., & Lund, A. M. (1980). Process similarity and the simultaneous acquisition retention phenomenon. Bulletin of the Psychonomic Society, 16, 325-328.

Underwood, B. J., & Lund, A. M. (1980). Incidental development of associations in simultaneous learning. Bulletin of the Psychonomic Society, 16, 411-413.

Malmi, R. A., Lund, A. M., & Underwood, B. J. (1979). Recency judgments as measures of

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temporal coding. Bulletin of the Psychonomic Society, 12, 67-68. Underwood, B. J., & Lund, A. M. (1979). Retention differences as a function of the number of

verbal lists learned simultaneously. Journal of Experimental Psychology: Human Learning & Memory, 5, 151-159.

Underwood, B. J., Lund, A. M., & Malmi, R. A. (1978). The recency principle in the temporal coding of memories. American Journal of Psychology, 91, 563-573.

OTHER PUBLICATIONS

Roto, V., & Lund, A. (2013). On top of the user experience wave – How is our work changing? In

the Proceedings of CHI EA 2013. Paris, France: 2521-2524. Shah, M., & Lund, A. (2013). Interactive analytics for industrial systems. Poster delivered at IUI.

San Diego, CA: ACM SIGCHI. Shapiro, R. G., Andre, A. D., Lund, A. M., Barlow, T., & Waxberg, S. (2007). A guide to

successful HF/E career preparation: The ultimate “not-to-do” list. In the Proceedings of the Human Factors and Ergonomics Society 51st Annual Meeting, 1486-1490. Santa Monica, CA: Human Factors and Ergonomics Society.

Lund, A. M. (2006). Notes from the president. BCPE Newsletter, 14(1), (bcpe.org/newsletters). Lund, A. M. (2006). SIGCHI and HFES building bridges. HFES Bulletin, 49(2), 5. Shapiro, R., Lund, A. M., Andre, A., English, J., & Creaser, J. (2005). Achieving success in the

HF/E field: Expert advice on how to become a future expert. In the Proceedings of the Human Factors and Ergonomics Society 49th Annual Meeting, 1846.

Lund, A. M. (2005). Notes from the president. BCPE Newsletter, 13(1), (bcpe.org/newsletters). Budnick, P., & Lund, A. M. (2005). BCPE Celebrates 15-year anniversary. HFES Bulletin, 48(8), 7. Lund, A. M., & Strother, L. (2005). 2005 Cross-society development report. HFES Bulletin, 48(5),

5. Lund, A. M., Strother, L., & Rogers, W. A. (2005). The Human Factors and Ergonomics Society

perspective. In the Proceedings of the ACM SIGCHI Conference on Human Factors in Computing Systems, 1091-1092.

Lund, A. M. (2002). New list server for HF managers. HFES Bulletin, 45(5), 5. Pew, D., & Lund, A. M. (2002). The first usability test. CTG News, Spring, 3-5. Green, G. K., Lund, A. M., Greenstein, J. S., Chiou, F-T., & Dormann, C. (2001). Information

architecture. In the Proceedings of the Human Factors and Ergonomics Society 45th Annual Meeting, 595-599.

Young, K. R., Shapiro, R. G., Andre, A., Lund, A. M., Robertson, M. M., Bass, E. J., Karsh, B.-T., & Lin, J.-H. (2002). Maximizing your opportunities in a competitive job market. In Preparing for a Career in Human Factors/Ergonomics: A Resource Guide (www.hfes.org/Web/pubpages/career.html).

Lund, A. M., Vora, P. R., Santos, P., & Urban, R. (2001). Understanding Web technologies. In the Proceedings of the Human Factors and Ergonomics Society 45th Annual Meeting, 567-569.

Shapiro, R. G., Andre, A. D., Lund, A. M., Fox, J. E., Fadden, S. P., & Trich, J. D (2001). Human factors career issues and answers: Choosing and preparing for a career that works for you. In the Proceedings of the Human Factors and Ergonomics Society 45th Annual Meeting, 1533-1537.

Young, K. R., Shapiro, R. G., & Lund, A. M. (2001). Quick tips for finding a human factors/ergonomics job in industry: Interact with the authors and lead consultant. In the Proceedings of the Human Factors and Ergonomics Society 45th Annual Meeting, 784-785.

Lund, A. M. (2000). Interviewing for a job. In Shapiro, R. G. (ed.), Preparing for a Career in Human Factors/Ergonomics 2nd Edition: A Resource Guide. Santa Monica, CA: Human Factors and Ergonomics Society (www.hfes.org/Web/pubpages/career.html).

Lund, A. M. (2000). A day (or two) in the life of a standards committee. Communications Technical Group Newsletter, Winter, 7-9.

Shapiro, R. G., Andre, A. D., Lund, A. M., Fox, J. E., Peroti, J., & Fadden, S. (2000). Establishing a

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human factors career in the new millennium: Answers to frequently asked questions. In Preparing for a Career in Human Factors/Ergonomics: A Resource Guide (www.hfes.org/Web/pubpages/career.html).

Lund, A. M. (1999). Managing human factors for success. In the Proceedings of the Human Factors and Ergonomics Society 43rd Annual Meeting, 951-954.

Lund, A. M. (1999). Introduction to the USE questionnaire. Bulletin of the HFES Communications Technical Group, Winter, 10-13.

Andre, Anthony D., & Lund, A. M. (1999). Managing a human factors/ergonomics group: Lessons learned [symposium]. In the Proceedings of the Human Factors and Ergonomics Society 43rd Annual Meeting, 950.

Czerwinski, M., Risden, K., Lund, A. M., Chisholm, W., Isensee, S., Vora, P., & Forsythe, C. (1999). The future of the Internet [panel]. In the Proceedings of the Human Factors and Ergonomics Society 43rd Annual Meeting, 801-803.

Lund, A. M. (1999). E-commerce by design. An invited keynote for the Communications Technical Group, in the Proceedings of the Human Factors and Ergonomics Society 43rd Annual Meeting. Santa Monica, CA: Human Factors and Ergonomics Society, 374-378.

Lund, A. M. (1998). Where will you be in 2000? Computer Systems Technical Group Bulletin, 25(2), 9.

Lund, A. M. (1998). The need for a standardized set of usability metrics. In the Proceedings of the Human Factors and Ergonomics Society 42nd Annual Meeting, 688-691.

Lund, A. M. (1998). How many usability professionals is enough? A replication. Computer Systems Technical Group Bulletin, September, 1-2; also chosen for reprinting in “best of” 1999 volume, COTG Digest, 1(1), 2-4.

Schoenfeld, V. S., Shapiro, R. G., Brown, M. L., Jahns, D. W., Andre, A. D., Lund, A. M., Eggemeier, F. T., & Cooke, N. J. (1998). To PhD or not to PhD? That is the question! In the Proceedings of the Human Factors and Ergonomics Society 42nd Annual Meeting, 1152-1156.

Shapiro, R. G., Andre, A. D., Bertus, E., D'Souza, M., Gilbert, K., Lund, A. M., & Wiegmann, D. A. (1998). Transitioning from student to professional: What's in your future? In the Proceedings of the Human Factors and Ergonomics Society 42nd Annual Meeting, 1139-1143.

Lund, A. M. (1997). Communications potpourri. Communications Technical Group Newsletter, 6. Hutton, R., Shapiro, R., Lund, A. M., Gilbert, K., Green, G., Wang, J., & Andre, T. (1997). What

they did not tell you in graduate school: Observations from the field. In the Proceedings of the Human Factors and Ergonomics Society 41st Annual Meeting, 883-887.

Lund, A. M. (1996). Expert ratings of "rules of thumb" for usability. CTG News, May, 1-3. Lund, A. M. (1996). Designing for usability: Ameritech's user centered process. 1996 Annual

Review of Communications, 49, 1265-1268. Lund, A. M., Laux, L., & Aykin, A. (1996). Computers and telecommunications in the year 2000 -

Viewing the future, empowering people, and internationalizing user interfaces. In the Proceedings of the Human Factors and Ergonomics Society 40th Annual Meeting, 40, 348-352.

Reed, P., Billingsley, P., Williams, E., Lund, A., Bergman, E., & Gardner-Bonneau, D. (1996). Software ergonomics comes of age: The ANSI/HFES-200 standard. In the Proceedings of the Human Factors and Ergonomics Society 40th Annual Meeting, 323-327.

Lund, A. M., & Reed, P. (1996). Technology convergence in telecommunications: Macroergonomic implications. In O. Brown Jr. & H. W. Hendrick (Eds.), Human Factors in Organizational Design & Management - V, 441-446.

Lund, A. M. (1994). Navigating on the information highway. In the Proceedings of the Human Factors and Ergonomics Society 38th Annual Meeting, 271.

Lund, A. M. (1994). Dual career tracks in high-tech companies. CTG News, 5-7. Schumacher, R. M., & Lund, A. M. (1993). Development of a usable graphical user interface design

guide. In G. Salvendy & M. J. Smith (Eds.), Human-Computer Interaction: Software &

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Hardware Interfaces. New York, NY: Elsevier. Lund, A. M. (1992). Cultural diversity, achievement motivation, and the information infrastructure.

In the Proceedings of the Productivity in Knowledge-Intensive Organizations: Integrating the Physical, Social, & Information Environment Workshop. Grand Rapids, MI: Industrial Technology Institute, 94-96.

Lund, A. M. (1992). A vision of the classroom of the future. Teleconferencing and the Classroom of the Future. Washington, D. C.: ITCA, 7-8.

Lund, A. M., & Warren, R. E. (1992). Human factors design guidelines for video teleconferencing. ITCA Teleconferencing Yearbook. Washington D. C.: International Teleconferencing Association, 25-36.

Lund, A. M., & Warren, R. E. (1992). Guidelines for the design of video teleconferencing applications. In the Proceedings of the 14th International Symposium on Human Factors in Telecommunications, 177-184.

Lund, A. M. (1991). Intelligent interfaces I: Developments, trends, and impacts. In the Proceedings of the National Communications Forum, 45, 741.

Lund, A. M. (1991). An Ameritech look and feel: A case study in progress. In the Proceedings of the Bellcore/BCC Symposium on User-Centered Design: Making It Happen, 141-143.

Warren, R. E., & Lund, A. M. (1991). CSCW for standards generation. In the Proceedings of the National Communications Forum, 45, 749.

Lund, A. M. (1989). Technologies for human-machine interaction. In the Proceedings of the National Communications Forum, 43(2), 1115.

Humphreys, M. S., Lund, A. M., & Bowyer, P. A. (1979). The role of attention in release from proactive interference. In the Proceedings of the Psychonomic Society.

EXAMPLE TALKS, WORKSHOPS, ETC.

Kumar, J., Rosenberg, D., Arent, M., Wichansky, A., Kolhatkar, M., Kiris, E., Wilson, R., & Lund,

A. M. (2011). User experience management post-mergers and acquisitions. Panelist at the ACM SIGCHI CHI 2011 conference.

Lund, A. M., Lazar, J. & Wulf, V. (2011). Standards and policy SIG. ACM SIGCHI CHI 2011 conference.

Lund, A. M., Perkins, A., Kurniawan, S. & Nacke, L. (2011). Accessible games SIG. ACM SIGCHI CHI 2011 conference.

Lund, A. M. (2011). Influence. Invited presentation at Amazon, Seattle, WA. Lund, A. M. (2011). Design thinking at Microsoft. Invited presentation at the University of

Washington, Seattle, WA. Thompson, C., Lund, A. (replacing Anderson, R.), Au, I., Ratzlaff, C., & Zada, N. (2010).

Managing user experience…managing change. Panelist at the ACM SIGCHI CHI 2010 conference.

Lund, A. M. (2008). Creating great experiences. Presentation series to customers at the Microsoft Executive Briefing Center.

Lund, A. M. (2008). Careers in user experience design. Panelist at the HFES Student Career Day. Lund, A. M. (2008). Creating a user centered culture. Presentation at first Seattle UPA Chapter

meeting. Lund, A. M. (2008). User centered design at Microsoft. Plenary presentation at HP internal UX

conference. Lund, A. M. (2007). Methods of user understanding. Lecture for W. Kaghan’s Univ. of Washington

Design Methods (INFO 440) class. Lund, A. M. (2007). Beyond productivity. Presentation for World Usability Day. Lund, A. M. (2006). Realizing the dream: the Tablet PC. Presentation for the HFES special 30th

anniversary remarkable products and user experience successes session to be delivered at the annual conference.

Lund, A. M. (2006). Becoming an intern at Microsoft. Presentation for the student symposium at

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the HFES annual conference. Lund, A. M. (2006). Delivering business value. Invited expert presentation for the R. Gunther,

Business of Usability Workshop, UPA conference. Lund, A. M. (scheduled 2006, Fall). User experience certification. Invited for Puget Sound Chapter

Meeting of the Human Factors and Ergonomics Society. Lund, A. M. (2005, May). Designing for truly personal computing. Presentation for the VanUE

Meeting. Lund, A. M. (2005). Designing for truly personal computing: A case study. Presentation for the

ACM Puget Sound SIGCHI Chapter meeting. Lund, A. M. (2005). Mobile computing. Lecture for J. Ramey’s Univ. of Washington HCI class. Lund, A. M. (2005). Breaking into companies like Microsoft. Invited brown bag presentation at the

2005 Human Factors and Ergonomics Society Conference. Shapiro, R. G., Andre, A. D., Creaser, J. I., English, J. D., & Lund, A. M. (2004). Launching your

career in HF/E: Guidelines for soaring high in the job market. National Ergonomics Month invited panel at the 2004 Human Factors and Ergonomics Society Conference. In the Proceedings of the Human Factors and Ergonomics Society 48th Annual Meeting, 2192.

D’Souza, M. E., Lund, A. M., Beith, B. H., Batra, S., Lee, M., Orr, L., & Salzman, M. (2003). To be or not to be: Manager or individual contributor [panel]? In the Proceedings of the Human Factors and Ergonomics Society 47th Annual Meeting, 985.

Lund, A. M. (2003). User experience at Microsoft. AIGA Denver, CO Chapter meeting. Meads, J., Ramey, J., Butler, K., Lund, A. M., Brody, R., & Francis, J. (2003). How many users are

needed to make a usability test valid? Panel discussion for the ACM Puget Sound SIGCHI Chapter meeting.

Sanders, B. M., Cooke, N., Beith, B. H., Gillan, D. J., Laughery, Jr., K. R., Lund, A. M., & Shapiro, R. G. (2003). Presidential invited panel: Roundtable discussion for HF/E managers, at the 2003 Human Factors and Ergonomics Society Conference.

Miller, C., North, R. A., Gawron, V., Wichansky, A., Beith, B., Chappell, S., & Lund, A. M. (2002). HF/E’s place in the parade: Should we be drum majors or toot our own horns [panel]? In the Proceedings of the Human Factors and Ergonomics Society 46th Annual Meeting, 1693.

Young, K. R., Shapiro, R. G., Andre, A. D., Lund, A. M., Robertson, M., Bass, E., Karsh, B., & Lin, J. (2002). Maximizing your opportunities in a competitive job market [panel]. In the Proceedings of the Human Factors and Ergonomics Society 46th Annual Meeting, 1759.

Shapiro, R. G., Andre, A. D., Lund, A. M., Fox, J. E., Fadden, S., & Trich-Kremer, J. D. (2001). Human factors career issues and answers: Choosing and preparing for a career that works for you [panel]. In the Proceedings of the Human Factors and Ergonomics Society 45th Annual Meeting, 1533.

Lu, H. C., Lund, A. M., Vora, P. R., Santos, P., & Urban, R. (2001). Understanding web technologies [panel]. In the Proceedings of the Human Factors and Ergonomics Society 45th Annual Meeting, 567.

Lund, A. M. (2001). Designing pervasive experiences. Presentation as part of the User Experience, Smart Design Panel at Internet World.

Lund, A. M. (2000). Integrating accessible design into the new product development process and corporate culture. A talk presented at Gallaudet University as part of the workshop on Accessible Voice Systems and Services: TTY and Other Accessibility Issues with Voice Mail and Audiotext, in Washington D.C.

Lund, A. M. (2000-2002). Your future in HCI: Preparing for research and practice in the next century. Invited keynote for the University of Michigan Human Factors Engineering: Human Computer Interface summer session.

Reed, P. S., Henry, S. L., Williams, J., Carter, J., Blanchard, H., Lewis, S., & Lund, A. M. (2000). Software usability and accessibility standards: Progress, issues, and implications [panel]. In the Proceedings of the IEA 2000/HFES2000 Congress.

Shapiro, R. G., Andre, A. D., Lund, A. M., Fox, J. E., Watts-Perotti, J. C., & Fadden, S. P. (2000). Establishing a human factors career in the new millennium: Answers to frequently asked

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questions [panel]. In the Proceedings of the IEA 2000/HFES2000 Congress. Lund, A. M. (1999). The evolving role of human factors in product design. Paper presented at the

19th Annual Conference of the High Plains Society for Applied Anthropology, Estes Park, Colorado, April 16-18.

Lund, A. M. (1999). E-commerce by design: Issues and understandings. Invited speaker for Capital One HCI Workshop.

Lund, A. M. (1999). E-commerce by design: Emerging issues. Invited colloquium for the New Mexico State University, Department of Psychology.

McGee, P., Lee, C., Lund, A. M., & Fisher, C. (1999). Ethnographic techniques for product development [panel]. 19th Annual Conference of the High Plains Society for Applied Anthropology, Estes Park, Colorado, April 16-18.

Lund, A. M. (1998). Invited discussant for M. L. Hardzinski panel "Advancing Human Effectiveness with New Technologies: the Sky's No Limit." In the Proceedings of the Human Factors and Ergonomics Society 42nd Annual Meeting, 1137.

Lund, A. M. (1998). Debater in R. G. Bias and D. J. Gillan debate "Whither the science of human-computer interaction? A debate involving researchers and practitioners." In the Proceedings of the Human Factors and Ergonomics Society 42nd Annual Meeting, 526.

Lund, A. M. (1996). Macroergonomic issues in the telecommunications industry. Panel (chaired by H. W. Hendrick, 1996 president of the Human Factors and Ergonomics Society) presented at the 5th IEA International Symposium on Human Factors in Organizational Design & Management (ODAM 96), Breckenridge, CO.

Teasley, B. E., Lund, A. M., & Bennett, R. (1996). Interactive television: A new challenge for HCI [tutorial]. Presented at the ACM SIGCHI Conference on Human Factors in Computing Systems.

Lund, A. M. (1995). Thoughts on designing better multimedia interfaces. Paper presented at a special symposium of the New York Metropolitan Chapter of the Human Factors and Ergonomics Society, New Brunswick, NJ.

Lund, A. M. (1995). NII application implications for computer-human interface design. Paper presented for panel at the ACM SIGCHI CHI Conference, Denver, Colorado.

Lund, A. M. (1995). Human interface design issues: Standards for the NII. Paper presented at IISP Conference, Washington, D. C.

Lund, A. M. (1995). Human factors methodologies for predicting customer use of services. Paper presented at the 1995 National Communications Forum, Chicago, IL.

Lund, A. M. (1994). Technology and society. Paper presented at Harper College, IL. Lund, A. M., Angiolillo, J. S., Boggs, G. J., & Sorce, J. F. (1994). Human factors issues on the

information highway [panel]. In the Proceedings of the Human Factors and Ergonomics Society 38th Annual Meeting.

Burkhart, B. J., McGrew, J. F., Root, R. W., Lund, A. M., & Nielsen, J. (1991). Consistency mechanisms: How well do they work [panel]? In the Proceedings of the Bellcore/BCC Symposium on User-Centered Design: Making It Happen, 128.

Elias, J., Lund, A. M., Nielsen, J., Schwartz, B., Smoot, L., Sylvan, L., & Thomas, J. (1991). Virtual worlds and the telecommunications industry [panel]. In the Proceedings of the Bellcore/BCC Symposium on User-Centered Design: Making It Happen,170.

Huling, S. F., Smith, M. A., Casulli, L., Elmquist, D., Lund, A. M., Ephrath, A. R., & Schwartz, B. (1991). Panel on management issues. In the Proceedings of the Bellcore/BCC Symposium on User-Centered Design: Making It Happen, 126.

Lund, A. M. (1985). Human-computer interaction design at Bell Laboratories. Workshop at Grambling University.

Moran, T. P., Muckler, F. A., Norman, D. A., Lund, A. M. (replacing Reitman, J. S.), & Williges, R. C. (1983). Workshop on human-computer interaction: The role of the engineering psychologist. In the Program for the 91st Annual Convention of the American Psychological Association in Anaheim, California.