are your affiliates adding value?
DESCRIPTION
In this session we will cover trademark bidding, adware, coupons, content, and more. Experience level: Beginner, Intermediate, Advanced Target audience: Merchants/Advertisers Niche/vertical: Merchants Adam Riemer, President, Adam Riemer Marketing, LLC. (Twitter @Rollerblader)TRANSCRIPT
Are Your Affiliates Adding Value?
By: Adam Riemerhttp://www.AdamRiemer.me@Rollerblader on Twitter
Are Your Affiliates Adding Value
Traffic Patterns & Coupon Sites Trademark Bidders Adware Managers and OPMs Cashback & Loyalty Sites Self Shoppers SEO
Traffic Patterns & Coupon Sites
Affiliates are supposed to have their own traffic. Independent Does not rely on your site or efforts
Do your Affiliate sales match your own site’s sales? Test the traffic:
Coupons – remove the box, place coupons next to the box, use multiple cookies, etc…
Sales – before official sales and after official sales Seasonal sites and niche sites
Extra pushes
Trademark Bidders
The bad: Bidding on your domain Bidding on your trademark (Unique name vs. general
name) Bidding on your domain + modifiers Direct linking
The good You get more coverage on general names Block your competitors on your domains
Adware
The good: Showing over a competitors site (Good?) Large communities
The bad: Showing ads over your own site Replacing other channels and Affiliate’s cookies Lawsuits
Lets see what it looks like:http://www.affiliatefairplay.com/adam/adam_ase11.swf
Managers and OPMs
What are you paying them to do? Auto approve Monitor and manage Ensure extra promotions Ensure compliance
Program FTC Nexus
Adware monitoring Recruitment Activation campaigns
Cashback and Loyalty Sites
The Bad: Adware Audit your sales
30, 60, 90 & 120 days. Return period. No customer acquisition Fraud orders Profitability measures
Margins – discount, commission and no acquisition SEO for your name
Lose a customer’s margin for life when they discover cash back The Good:
Move old inventory Great exposure for new or small brands New customers via media buys
You have to go around the network and directly with the Affiliate
Self Shoppers
Ask yourself Is the goal customer acquisition What are my margins Testing the user experience and product for reviews A Non-Affiliate, current customer who knows what
Affiliate Marketing is Testing your tracking How valuable is this customer?
SEO
The Bad: Are Affiliate links backlinks Do Affiliates take away from our internal efforts Showing up organically for trademarks Should we provide a keyword list
Benefits Negatives
Should we pay on sales that come off trademarks only
Questions?
@Rollerblader on Twitterhttp://www.adamriemer.meAdam Riemer Marketing, LLC.