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David Merzel, MicrosoftCountry Manager Retail Sales MarketingMicrosoft Belux

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2

Background & Goals

Close ContactMarketing

Results

Background & Goals

Close ContactMarketing

Results

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Pre-PC Era(1980)

PC Era(1995 )

Internet Era(2000 )

Consumer Era(Today+)

Welcome to the New Consumer Era !

Connected

Informed

Choice

Personalized

Anywhere,

Anytime

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Welcome to the New Consumer Era !

Connected

Informed

Choice

Personalized

Anywhere,

Anytime

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Pre-PC Era(1980)

PC Era(1995 )

Internet Era(2000 )

Consumer Era(Today+)

Welcome to the New Consumer Era !

Connected

Informed

Choice

Personalized

Anywhere,

Anytime

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Pre-PC Era(1980)

PC Era(1995 )

Internet Era(2000 )

Consumer Era(Today+)

Welcome to the New Consumer Era !

Connected

Informed

Choice

Personalized

Anywhere,

Anytime

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Whats KINECT ?

Interface/Entertainment

Communication

Recognizes: Movements, voices, facial expressions

Games

Launch : 11 Nov 2010

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What were the Marketing Objectives ?

GrowCORE

AudienceExpansion

TransformEntertainment

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Background & Goals

Close ContactMarketing

Results

Background & Goals

Close ContactMarketing

Results

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Retail demo tour on MSN Kinectmini site, uploads user generated

content MSN and Facebook

TV/Online Campaign PR Campaign Press, Partners, Consumers, Retail,Rsp, Early adaptors, employees

(Trail/demo/training)

Kinect : Marketing Tactics

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Kinect Loft, The Big Idea for Kinect.

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Kinect Loft, The Big Idea for Kinect.

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Kinect Loft, The Big Idea for Kinect.

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Kinect Loft, The Big Idea for Kinect.

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Kinect Loft, The Big Idea for Kinect.

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Kinect Loft, The Big Idea for Kinect.

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Kinect Loft, The Big Idea for Kinect.

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Kinect Loft, The Big Idea for Kinect.

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Kinect Loft, The Big Idea for Kinect.

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Kinect Loft, The Big Idea for Kinect.

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Kinect Loft, The Big Idea for Kinect.

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Kinect Loft, The Big Idea for Kinect.

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Kinect Loft, The Big Idea for Kinect.

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Kinect Loft, The Big Idea for Kinect.

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Kinect Loft, The Big Idea for Kinect.

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Kinect Loft, The Big Idea for Kinect.

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Keep it simple, social, and FUN

The Experience in the LOFTTrial, Trial, Trial2 31

Make it visual, make it viral3Engagement & EnchantmentMemorable Experience4

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Retail:In May week 19/20, we will have nationalmomentum in Belgium with Kinect as incentive- Nationale introductie campagne in Belgie.- Big Bang at shop floor in ca. 700 groterewinkels via Displays, Totems, Info Points, ...- Actie ondersteund via TV tag-on (ca. 250GRPs) en online bannering.- Tik unieke wincode van de can in opwww.rexona.be en kijk of u n van de XKinects heeft gewonnen.

Activatie ondersteundmet TV tag-on,

website, Yunomi

MaraImprove,shorten

content withsupport from

Hans

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Share Close

CombatMarketing

Schools

Press

Assoc.

Twitter

BLOG

http://www.bmma.be/index.php

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ImproveSociety

DriveLocalInnovation

Education

Vitality

Health

Improve Society.

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Background & Goals

Close ContactMarketing

Results

Background & Goals

Close ContactMarketing

Results

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4 months since launch

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Innovative & Creative Approach

B l i

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Belgium

N1 WorlwideTop Sub of the

YEAR

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David MerzelThank YOU !