ARE 494 Final Power Point: Jacob Fendley, Ashley Neuman, Gwendolyn Davies

Download ARE 494 Final Power Point: Jacob Fendley, Ashley Neuman, Gwendolyn Davies

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<ol><li> 1. Digital Ethnography: Winters Gallery Do you remember the 50s? Gwendolyn Davies Avatar: Gwynllian Jacob Fendley Avatar: JacobFendley Ashley Neuman Avatar: WasteOfPaint Professor Stokrocki Spring 2014 SL URL: </li><li> 2. Definitions Ethnography The descriptive study of a particular human society. Contemporary ethnography is based almost entirely on fieldwork. The ethnographer lives among the people who are the subject of study for a year or more, learning the local language and participating in everyday life, while striving to maintain a degree of objective detachment. He or she usually cultivates close relationships with informants who can provide specific information on aspects of cultural life. While detailed written notes are the mainstay of fieldwork, ethnographers may also use tape recorders, cameras, or video recorders. Contemporary ethnographies have both influenced and been influenced by literary theory. Digital Ethnography - Digital ethnography is the study of online communities and human- technology interactions through the use of qualitative research methods. There is no universal approach to digital ethnography, and there are diverse methods to learn from. </li><li> 3. Data Collection - Data collection is the process of gathering and measuring information on variables of interest, in an established systematic fashion that enables one to answer stated research questions, test hypotheses, and evaluate outcomes. Content analysis - Content analysis is a technical research tool used to examine the presence of specific terms, words, concepts, or themes in media. It is usually broken down into two categories of analysis: conceptual and relational. Conceptual analysis looks for reoccurring themes and concepts. Relational analysis is analyzing relationships of concepts within the text. Relational analysis usually follows conceptual analysis and examines relationships within one or all of the conceptual categories. Content analysis is used in many fields including marketing, psychology, sociology, and political science, cognitive science, gender and age issues, and ethnography and cultural studies. It helps reveal differences in communication content across cultures. Comparative analysis - Comparative analysis is the method of comparing and contrasting two or more concepts found within the data collection, content analysis and research literature. </li><li> 4. Second Life Newbies We were all new to Second Life when we started this course. As a group, we decided to explore the many different locations on Second Life, which brought us to an installation based on Alice in Wonderland. This installation was created by Winter Wardhani, an artist and curator from Portugal. We wanted to learn more about Winter and the work that she has done on Second Life, which lead us to her gallery and attached installation which she uses for gallery openings and special events. After exploring this island on our own, we reached out to Winter to learn more about her work and experiences on Second Life. </li><li> 5. Context and Atmosphere When arriving at Winters Island, you land on the beach. It appears to be a private beach with a hammock for napping. As you look around, you notice that there are various inviting areas to sit in. There is a large building with many glass windows around the exterior. This is Winters gallery, where she shows mostly unknown photographers within Second Life. She currently has a show up highlighting themes from the 1950s. After walking in the doors, there are monumental size prints of photographs displayed throughout the gallery, all looking like they were taken in the 50s. To the right are a couple of 50s diner booths where groups can sit to chat. The space is bright and casual creating an inviting gallery space. The pieces seem to flow well and speak to one another. As you leave the gallery and go to the right, there is an elaborate installation, which currently has a 50s theme to coordinate with the gallery showing and has a dance floor for social gatherings. As you walk into the installation, it appears as though you are walking down the main street of a small town during the 1950s. Even for someone young, who has never experienced the 50s, it has a distinct feeling of nostalgia. At the end you may choose to enjoy the dance floor, complete with a juke box or, if you prefer, you may go sit and talk in the diner. </li><li> 6. Winter SL Avatar: Winter Wardhani RL Name: Ana Duarte RL Location: Portugal SL Location: Winter's Gallery SL Art: Digital Photography and Gallery Curation Winters avatar is a very attractive, stylish brunette with large blue eyes. Though her pictures on Flicker indicate she changes her fashion and hair style frequently, she is always a brunette. She is very casual and approachable. She is very open and easy to talk to. Her excitement for SL and the opportunities in this world are evident. She is eager to share her knowledge of the culture. We found her to be a great source of ethnographical information as well as practical advice for newbies to SL. </li><li> 7. Winter took us on a tour of her gallery.... She explained the cooperative effort of the current 50's themed digital photography show. She was also happy to tell us about her personal SL journey, how the art community works, and answer ethnographic questions about second life in general. </li><li> 8. Interview Summary Winter is not an artist in RL, however SL gives her the opportunity to take part in the art community through her own work and the promotion of the work of others. This platform allows her to participate in a culture she may not otherwise be able to be influential in or actively participate in. Winter uses her gallery to promote new and unknown artists on Second Life since, like in Real Life, finding the place and opportunity to get artwork out to the public can be challenging in SL. Winter is also very active in promoting and participating in the art community on SL as a whole. She told us about numerous artists and galleries worth seeing and has a blog about art and locations on SL. Winter feels the only limitations one has in SL are those imposed upon yourself. She feels SL has helped discover new skills and develop many areas in her life including her photography hobby and overcoming stage fright in ways she couldn't in RL. It is also a great forum for meeting and collaborating with people from all over the world. This also makes it much easier to collaborate and set up shows for the gallery than it might be in RL. Winter utilizes many other social networks to reach out to other on SL. </li><li> 9. Data Collection What new interests have you found since beginning SL? Well, I overcame my stage freight here when I started giving classes and although I give private classes for ages, on a one to one basis I discovered I can really speak to a public and that helped my RL a lot. I also learned how to be more tolerant with people and not to judge the book by the cover </li><li> 10. Data Collection What are some challenges you find with using SL to display art? Here is not easy either, mainly to spread the word about your works most people become known due to their blogs or to their photo galleries on Flickr and Koinup in what concerns photography, of course the network you build here is also important but it is much easier than in RL, you just have to have a piece of land and you can show your work </li><li> 11. Data Collection ...So, this is not your first gallery? do you still have your previous galleries? No I don't... This is my third Gallery.. I started with gallery LX, which is now curated by Ibrahim Bates and Tary Allen... I left the island where LX was and rented a homestead and build Owl's Eye there... They just exhibit works of known artists ...The exhibition they have there now is gorgeous... </li><li> 12. Data Collection Are there any subcultures or groups that exist only on SL and are only possible because of SL? that you know of, that is... ... lots of subcultures like the Furries, Gore, Vampires, Mermaids, you have cos-play, trekkies, medieval communities, steam punk... a nasty place with role play of rape and torture... whatever you can think of it exists here. You also have people role playing children... they use child shapes, skins and clothes and they act as a ___ year old. I once asked a girl in IM, so that she wouldn't get out of character (OOC) ,why she was doing that, and she said she had always been in foster families and that she felt here, for the first time what it was like being part of a family.... </li><li> 13. Our exploration took us through the whole gallery showing titled Do you remember the 50s? This nighttime picture of a luminescent diner, with a 50's sign pointing within, is the cover photo for the for the show and does a great job of summarizing what you will see inside the gallery. It, like the rest of the photos of the show was taken in Second Life by Ana Maria (ana.vhargon). The original location is not disclosed. </li><li> 14. Content Analysis Who and Where Avatar: Winter Wardhani SL Location: Winter's Gallery Winter's Art Curates Gallery and Photography (All made in Second Life ) Gallery Collaborative themed exhibitions of New/Unknown SL Artists Correlation to Real Life Only a love of art Team - Flor Photographer - Chagal Master Builder/Photographer SL &amp; RL The team forms ideas for shows and sends challenges to Artist for submissions Art in SL Only limitation is yourself Other Media Used - Facebook - Google+ - Koinup - Flickr Installations Next to gallery can be used as a standalone exhibit like Alice in Wonderland. This installation preceded Do you Remember the 50s. Or complimentary to gallery for opening receptions </li><li> 15. COMPARATIVE ANALYSIS &amp; CONCLUSIONS "Digital ethnography incorporates new technologies in the study of online films, platforms, digital games, blogs, and virtual worlds, to name a few. Possibilities are endless..." (Stokrocki, Qualitative Research) In addition to her gallery and photography in SL, Winter maintains a blog called Warm Winter Nights. Winter has also been a second life mentor since February 2007 and sees the opportunities she has had there as things that have helped her develop confidence in RL. She also believes that anything is possible in SL, the only limitation is yourself. She makes friends in SL but those friendships often cross over into RL. She spends a lot of time on SL and the blog connects her RL with SL. The main intent of the blog is to share interesting, unknown locations both through word and photography just as her gallery is to promote unknown artists on SL. Some of her offerings are places but many highlight artist and art installations such as the Red Shoes Exhibit that was recently on SL, but is no longer showing in SL. This show was based off of a show that was touring museums in RL. In this way she uses her blog as an outlet very similar to how she uses her gallery. A third way is visual analysis in which researchers search for common themes of uploaded artworks or those already on a website, Blog, or on Flickr. (Stokrocki, Qualitative Research) Winter uses her blog, her Flickr and her gallery in Second Life in similar ways across all three forums. She sees her photography in SL as a way of saving and remembering her life there much the same as we use photography in RL. She also uses Flickr to share her SL photography. Her photography is vibrant and enchanting. She uses beautiful color and skillful compositions as well as special effects and creative angles to create a beautiful portfolio. While Winter does not call herself an ethnographer, based on Stokrockis description of ethnography her work in Second Life is very ethnographic. Through ethnography, we watch others build or construct and transform such things as their avatars, homes, businesses, curricula, and/or installations, which requires patience for capturing and storing information. Ethnography is a process and product of everyday documentation of an event, and a picture of a group's way of life (Wolcott, 1988, p. 188). Mentoring individuals is a good way to start participant observation pilot studies. (Stokrocki, Qualitative Research) Warm Winter Nights Blog: Flickr: Winter Wardhani: </li><li> 16. Sanchez discusses the ability for students to use Second Life as a platform to role-play and have experiences through someone elses eyes. SL gives you unlimited customization options for your avatar and while some people try to make their avatars resemble themselves in real life, many other chose alternative forms. During our interview with Winter, she told us about an avatar that she came across that had the form of a child and also spoke with child-like language. Winter wanted to learn more about the inspiration behind role-playing a child and sent her a private message so that she would not have to get out of character (OOC). Her reply to Winter was that she had always grown up in foster homes and that she felt like being on SL was the first time where she was part of a family. SL can be completely life changing for some people and it can allow them to explore their own identity. COMPARATIVE ANALYSIS &amp; CONCLUSIONS </li><li> 17. Sanchez talked about difficulties with how time consuming Second Life can be. Anyone that works in the art community knows that this is also true in RL, but it is especially true of artists on SL. SL artists have to spend many hours planning, managing, creating, and networking. In our limited experience on SL we also found that it easy to lose track of time in this virtual world . Winter Wardhani told us that she spends about 4 hours a day on SL, a huge commitment for someone who doesn't make a living on SL. The shear amount of hours she puts into her work reflects the dedication she has to both Art and Second Life. COMPARATIVE ANALYSIS &amp; CONCLUSIONS </li><li> 18. The End </li></ol>