are 494 final power point: jacob fendley, ashley neuman, gwendolyn davies

Download ARE 494 Final Power Point: Jacob Fendley, Ashley Neuman, Gwendolyn Davies

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  1. 1. Digital Ethnography: Winters Gallery Do you remember the 50s? Gwendolyn Davies Avatar: Gwynllian Jacob Fendley Avatar: JacobFendley Ashley Neuman Avatar: WasteOfPaint Professor Stokrocki Spring 2014 SL URL:
  2. 2. Definitions Ethnography The descriptive study of a particular human society. Contemporary ethnography is based almost entirely on fieldwork. The ethnographer lives among the people who are the subject of study for a year or more, learning the local language and participating in everyday life, while striving to maintain a degree of objective detachment. He or she usually cultivates close relationships with informants who can provide specific information on aspects of cultural life. While detailed written notes are the mainstay of fieldwork, ethnographers may also use tape recorders, cameras, or video recorders. Contemporary ethnographies have both influenced and been influenced by literary theory. Digital Ethnography - Digital ethnography is the study of online communities and human- technology interactions through the use of qualitative research methods. There is no universal approach to digital ethnography, and there are diverse methods to learn from.
  3. 3. Data Collection - Data collection is the process of gathering and measuring information on variables of interest, in an established systematic fashion that enables one to answer stated research questions, test hypotheses, and evaluate outcomes. Content analysis - Content analysis is a technical research tool used to examine the presence of specific terms, words, concepts, or themes in media. It is usually broken down into two categories of analysis: conceptual and relational. Conceptual analysis looks for reoccurring themes and concepts. Relational analysis is analyzing relationships of concepts within the text. Relational analysis usually follows conceptual analysis and examines relationships within one or all of the conceptual categories. Content analysis is used in many fields including marketing, psychology, sociology, and political science, cognitive science, gender and age issues, and ethnography and cultural studies. It helps reveal differences in communication content across cultures. Comparative analysis - Comparative analysis is the method of comparing and contrasting two or more concepts found within the data collection, content analysis and research literature.
  4. 4. Second Life Newbies We were all new to Second Life when we started this course. As a group, we decided to explore the many different locations on Second Life, which brought us to an installation based on Alice in Wonderland. This installation was created by Winter Wardhani, an artist and curator from Portugal. We wanted to learn more about Winter and the work that she has done on Second Life, which lead us to her gallery and attached installation which she uses for gallery openings and special events. After exploring this island on our own, we reached out to Winter to learn more about her work and experiences on Second Life.
  5. 5. Context and Atmosphere When arriving at Winters Island, you land on the beach. It appears to be a private beach with a hammock for napping. As you look around, you notice that there are various inviting areas to sit in. There is a large building with many glass windows around the exterior. This is Winters gallery, where she shows mostly unknown photographers within Second Life. She currently has a show up highlighting themes from the 1950s. After walking in the doors, there are monumental size prints of photographs displayed throughout the gallery, all looking like they were taken in the 50s. To the right are a couple of 50s diner booths where groups can sit to chat. The space is bright and casual creating an inviting gallery space. The pieces seem to flow well and speak to one another. As you leave the gallery and go to the right, there is an elaborate installation, which currently has a 50s theme to coordinate with the gallery showing and has a dance floor for social gatherings. As you walk into the installation, it appears as though you are walking down the main street of a small town during the 1950s. Even for someone young, who has never experienced the 50s, it has a distinct feeling of nostalgia. At the end you may choose to enjoy the dance floor, complete with a juke box or, if you prefer, you may go sit and talk in the diner.
  6. 6. Winter SL Avatar: Winter Wardhani RL Name: Ana Duarte RL Location: Portugal SL Location: Winter's Gallery SL Art: Digital Photography and Gallery Curation Winters avatar is a very attractive, stylish brunette with large blue eyes. Though her pictures on Flicker indicate she changes her fashion and hair style frequently, she is always a brunette. She is very casual and approachable. She is very open and easy to talk to. Her excitement for SL and the opportunities in this world are evident. She is eager to share her knowledge of the culture. We found her to be a great source of ethnographical information as well as practical advice for newbies to SL.
  7. 7. Winter took us on a tour of her gallery.... She explained the cooperative effort of the current 50's themed digital photography show. She was also happy to tell us about her personal SL journey, how the art community works, and answer ethnographic questions about second life in general.
  8. 8. Interview Summary Winter is not an artist in RL, however SL gives her the opportunity to take part in the art community through her own work and the promotion of the work of others. This platform allows her to participate in a culture she may not otherwise be able to be influential in or actively participate in. Winter uses her gallery to promote new and unknown artists on Second Life since, like in Real Life, finding the place and opportunity to get artwork out to the public can be challenging in SL. Winter is also very active in promoting and participating in the art community on SL as a whole. She told us about numerous artists and galleries worth seeing and has a blog about art and locations on SL. Winter feels the only limitations one has in SL are those imposed upon yourself. She feels SL has helped discover new skills and develop many areas in her life including her photography hobby and overcoming stage fright in ways she couldn't in RL. It is also a great forum for meeting and collaborating with people from all over the world. This also makes it much easier to collaborate and set up shows for the gallery than it might be in RL. Winter utilizes many other social networks to reach out to other on SL.
  9. 9. Data Collection What new interests have you found since beginning SL? Well, I overcame my stage freight here when I started giving classes and although I give private classes for ages, on a one to one basis I discovered I can really speak to a public and that helped my RL a lot. I also learned how to be more tolerant with people and not to judge the book by the cover
  10. 10. Data Collection What are some challenges you find with using SL to display art? Here is not easy either, mainly to spread the word about your works most people become known due to their blogs or to their photo galleries on Flickr and Koinup in what concerns photography, of course the network you build here is also important but it is much easier than in RL, you just have to have a piece of land and you can show your work
  11. 11. Data Collection ...So, this is not your first gallery? do you still have your previous galleries? No I don't... This is my third Gallery.. I started with gallery LX, which is now curated by Ibrahim Bates and Tary Allen... I left the island where LX was and rented a homestead and build Owl's Eye there... They just exhibit works of known artists ...The exhibition they have there now is gorgeous...
  12. 12. Data Collection Are there any subcultures or groups that exist only on SL and are only possible because of SL? that you know of, that is... ... lots of subcultures like the Furries, Gore, Vampires, Mermaids, you have cos-play, trekkies, medieval communities, steam punk... a nasty place with role play of rape and torture... whatever you can think of it exists here. You also have people role playing children... they use child shapes, skins and clothes and they act as a ___ year old. I once asked a girl in IM, so that she wouldn't get out of character (OOC) ,why she was doing that, and she said she had always been in foster families and that she felt here, for the first time what it was like being part of a family....
  13. 13. Our exploration took us through the whole gallery showing titled Do you remember the 50s? This nighttime picture of a luminescent diner, with a 50's sign pointing within, is the cover photo for the for the show and does a great job of summarizing what you will see inside the gallery. It, like the rest of the photos of the show was taken in Second Life by Ana Maria (ana.vhargon). The original location is not disclosed.
  14. 14. Content Analysis Who and Where Avatar: Winter Wardhani SL Location: Winter's Gallery Winter's Art Curates Gallery and Photography (All made in Second Life ) Gallery Collaborative themed exhibitions of New/Unknown SL Artists Correlation to Real Life Only a love of art Team - Flor Photographer - Chagal Master Builder/Photographer SL & RL The team forms ideas for shows and sends challenges to Artist for submissions Art in SL Only limitation is yourself Other Media Used - Facebook - Google+ - Koinup - Flickr Installations Next to gallery can be used as a standalone exhibit like Alice in Wonderland. This installation preceded Do you Remember the 50s. Or complimentary to gallery for opening