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Page 1: ARDMS Ambassador Effective Presentations Ambassador...Top Ten Slide Tips – Garr Reynolds 10 Tips on how to make slides that communicate your idea – from TED’s in-house expert

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ARDMS Ambassador – Effective Presentations

There are many books, websites, articles, and videos about how to write and present an

effective speech. Perhaps you’ve taken a speech class or joined a Toastmasters group to hone

your skills. No matter how much you know or how many presentations you’ve given, you

probably agree that there is always room for enhancement.

We encourage ARDMS Ambassadors to continually ask for – and use – feedback so that

improvement remains a process rather than an endpoint.

How Good Are Your Presentation Skills? Mind Tools has a 14-question online quiz that assesses your presentation abilities in four key

areas:

Understanding your audience

Preparing your content

Delivering confidently

Controlling the environment

Immediately after completing the quiz, the site provides you with your score and a personalized

interpretation of your strengths and areas for improvement. Additional links are offered for how

to present information in easy-to-remember ways, persuade audiences, and manage your stress.

If you’d like to take the quiz, go to https://www.mindtools.com/pages/article/newCS_96.htm

Anatomy of a Speech

Introduction Objective: Orient the audience and make them want to listen

Gain Attention: It can be just one sentence or even one word.

1. Quote

2. Humor

3. Rhetorical questions

4. Anecdote

Page 2: ARDMS Ambassador Effective Presentations Ambassador...Top Ten Slide Tips – Garr Reynolds 10 Tips on how to make slides that communicate your idea – from TED’s in-house expert

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5. Something surprising

Establish Your Credibility

1. You are knowledgeable or competent in the topic. (Tell them, if necessary.)

2. You are honest, sincere, and trustworthy. (Show them with eye contact and tone.)

3. You are passionate about the topic. (Tell them and show them with enthusiasm.)

Create Rapport

1. Be part of the audience by using inclusive pronouns, such as us and we.

2. Highlight similarities between you and the audience

Provide Background Information

1. Get audience up to speed on what they’ll need to know before the main points.

2. Define acronyms you’ll be using.

Tell Audience Why They Need the Information

1. Answer the question: “What’s in it for me?”

2. Even if it’s obvious, acknowledge that you know they know, and say it anyway.

Thesis and Preview Objective: Tell the audience clearly and directly what the main topic is and which main points

you’ll be discussing.

1. Example: “We’ll be talking about ____________. “Specifically, we’ll look at ______,

________, and ____________.”

2. Keep your topic narrow and to-the-point.

3. Have no more than three main points. Chunk all the information you have so that it

fits logically into three parts.

Body Objective: Organize each of your three main points as a mini-speech. Organize by topic, time,

location, attributes, responsibilities, or some other pattern that makes sense for your topic.

Use internal transitions between sub points.

1. Introduce your first main point. Basically, state a thesis/preview of only this main point.

Page 3: ARDMS Ambassador Effective Presentations Ambassador...Top Ten Slide Tips – Garr Reynolds 10 Tips on how to make slides that communicate your idea – from TED’s in-house expert

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2. Discuss the point. Remember that your goal is to have your audience understand,

remember, and perhaps act on your message. Use all means available to accomplish that

goal.

a. Analogies help audiences understand new or difficult information.

b. Stories pull us in and are a nice break from facts.

c. Research adds credibility; it needs to be cited.

d. Statistics are important, but exact numbers aren’t. Use rounded numbers and

bold, clear visual aids whenever feasible.

e. Quotes add interest and validation to what you’re saying. Be sure to attribute

them.

f. Facts are important, of course. Break them up with a variety tools listed above.

g. Lists are boring in a speech. If all you want to do is give us a list, it’s more

appropriate to just give us a handout. If your information must be listed, be sure

to enhance the material with a variety of supporting material.

h. Concrete, visual language

i. As much as possible, have your audience imagine what you are talking

about by using descriptors that paint a picture and have the audience see,

hear, touch, smell, or taste what you’re talking about.

ii. The more the audience can “see” what you are saying, the more actively

they will listen and the more accurately they will remember.

3. Summarize your first main point. In a short sentence, repeat the main idea of what you

said. What is it that you want them to think or to do?

Major Transition Objective: Move the audience from one main point to the next.

1. Count: “That brings us to the second responsibility of our department.”

2. Ask a question: “Why do we need to restructure?”

3. Break the sentence into two parts: Example: “Now that we’ve looked at how the field of

ultrasound is changing, let’s talk about what we can do to keep up.”

Conclusion Objective: Let the audience know the end is near and give them nuggets to remember.

1. Begin with “In conclusion….”

Page 4: ARDMS Ambassador Effective Presentations Ambassador...Top Ten Slide Tips – Garr Reynolds 10 Tips on how to make slides that communicate your idea – from TED’s in-house expert

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2. Summarize the main points with one sentence per main point.

3. Do not add any information that wasn’t presented earlier in the speech.

4. Reiterate why the audience needs this information (i.e., what’s in it for them).

5. Tell the audience what you want them to think or to do.

6. Say “Thank You.”

Additional Resources Delivering Presentations Confidently -- A series of steps

http://www.wikihow.com/Speak-Confidently-in-Public

For those who want an advanced course, this site offers analyses and critiques of famous

speeches and well-received TED talks

http://sixminutes.dlugan.com/tag/speech-examples/

Top Ten Slide Tips – Garr Reynolds

http://www.garrreynolds.com/preso-tips/design/

10 Tips on how to make slides that communicate your idea – from TED’s in-house expert. Posted

by Tedstaff on July 15, 2014.

http://blog.ted.com/2014/07/15/10-tips-for-better-slide-decks/