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Aquasail is proud to bring to you a high energy regatta where 50 Corporate HR Heads across industry sectors will spend a day on the waves.

The H.R. Regatta : The H.R. Regatta : Ride the WavesRide the Waves21st January 2012| Mumbai Harbour

Set sail and create a connect! Set sail and create a connect! Set sail and create a connect! Set sail and create a connect!

• The HR Heads Regatta– Overview– The invitees– The format– Objectives– Why sponsor: benefits – Sponsorship options and costs

• Aquasail Regattas in the past• About Aquasail • Contact us

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The contentsThe contents

The HR Heads Regatta : Riding the Waves The HR Heads Regatta : Riding the Waves

• 50 HR and Training heads

• 600 Plus invites through Aquasail Sponsors and Association Partners

• Large MNC and family owned companies

• Media & knowledge/ association partners :

– Leverage connect– Pre and post event reach – We will reach out to targeted media but

this is not the focus (can be included)

• The format – 1 hour talk about leadership and

training and opportunity for sponsor integration

– Networking lunch – Sailing in teams : team building and

leadership showcase – Prize distribution and cocktails

• Integrate your brand – Talk on leadership– Product offers (relevant)– Fix meetings / appointments– Demo a product

GREAT REACH, GREAT CONNECTGREAT REACH, GREAT CONNECT3

Invitee companies : sample list Invitee companies : sample list • Asian Paints • Aditya Birla • Ambit• ASK• BCG• Cap Gemini• Centrum • CEAT• Colgate• DELL• Essar • Eureka Forbes• First Data• Future Generalie • Glaxo

• HUL• HYATT• IBM• Idea Telecomm• IL&FS• Idea Cellular• ISPAT• Sony Entertainment• J&J• JCB• Jet Airways• KPMG• L&T• Monsanto• Mahyco

AQUASAIL ENGAGES WITH HR HEADS FOR TEAM BUILDING : ALL KNOWN CLIENTSAQUASAIL ENGAGES WITH HR HEADS FOR TEAM BUILDING : ALL KNOWN CLIENTS

• Nokia• Novotel• Percept • Pepsi• Pfizer• RBS • Religare• Taj • Tata Sons • Tata cap • Thomson Reuters• TV 18 Group• RPG Enterprises • SAP• Vodafone and many

more…

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The HR Heads Regatta : ObjectivesThe HR Heads Regatta : Objectives

• Great Networking: exclusive, powerful and engaging

• High reward: exciting never before memorable experience

• Unique: niche, first time in India• Superb imagery: association with

world greats, with adventure, passion, excitement and excellence

• Clutter breaking branding – on and off water

• Brand integration: Tailor the event to meet brand objectives – can demo product / organization if you want

‘The business lessons are powerful. The platform is incredible!!”‘The business lessons are powerful. The platform is incredible!!”

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Format geared for networkingFormat geared for networking• 50 top HR/ training Heads across

industries– Exclusive and high powered

• Conference presentation– Relevant to the event – Integrated with sponsor objectives

• Regatta Lunch – Great opportunity to mingle and talk

• Sailing and racing and cruising– Networking in small teams

• Prize giving and networking cocktails– High energy, informal atmosphere

• Casual and yet high powered the perfect setting

Engage, excite, involve: network with a difference Engage, excite, involve: network with a difference 6

Unique and Relevant BrandingUnique and Relevant Branding• Branding

• Venue branding : Exclusive/ tasteful • Prizes, souvenirs, score boards etc..• On water branding: boats, buoys, flags

etc..

• Pre event and post event branding– Website : build anticipation, announce

results, photos etc..– Collaterals / invites etc.

• Media and press releases

• Memorabilia : Something they will cherish

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Meet brand objectives: Tailor made solutionsMeet brand objectives: Tailor made solutions

• Fix Meetings/ demos

• Information sharing

• Product / organization awareness

• Corporate relationship building

• Launch a relevant product or concept

Based on the sponsor objectives we build in the brand experience Based on the sponsor objectives we build in the brand experience 8

Media ConnectMedia Connect

• Aquasail can tie up with well defined media partners for additional coverage

• Previous tie ups for other regattas have been with – CNBC TV 18– Forbes India– Bombay times

• Association Partners– In talks to ensure profile is met– Many partners are keen – Previous partners have been NHRD,

People Matters

• Media that will be called– Relevant media like Ascent and

other vertical related media will be invited

– Print: Times Group, Hindustan Times, Mint, Midday, etc.

– Electronic: key channels and other niche channels

– Magazines: relevant verticals will be called

– Relevant online media

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HR HEADS REGATTA Presenting Associate Media / association partner

Comments

Number of sponsors 1 only 2 To Be Decided

Presented by (XXX) Yes No Co hosts

Keynote speech Yes No No Sponsor speaker

Introduction Speech Yes Yes No

Award presentation Winning awards Other awards No

On water Branding Yes Yes No

Venue Branding Prominent Yes Yes Prominence to presenting sponsor

Invitees Yes Yes Yes Should be in line with profile

Sponsorship benefits Sponsorship benefits

“It was Fantastic & very well organized, loved it. I have become a fan of sailing.” - A Sunderaj - MD Carpe Dien Advisors

“It was Fantastic & very well organized, loved it. I have become a fan of sailing.” - A Sunderaj - MD Carpe Dien Advisors

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HR HEADS REGATTA Presenting Associate Media / association partner

Comments

Marketing collaterals Racing rules etc. Yes Yes Yes Branding prominence for presenting sponsor

Forms / certificates

Yes Yes Yes

Online presence Pre event on both websites

Prominent Second level Second level

Regatta website yes yes yes

Web promo Yes no no If fits with profile

Post report Yes Yes Yes

Special promotion yes No No Fit with event

Special brand mention

yes Yes No Integrate thru promotion

Entry passes 5 3 3 Per event

COST 4.5 LACS 3 LACS 3 LACS

Sponsorship benefits contd and costs Sponsorship benefits contd and costs

Partners in relevant areas may also be on board : technology/ hospitality partner etc. 11

Additional BenefitsAdditional Benefits

• Aquasail will provide Title Sponsor 20 vouchers worth Rs 6000 each 1.2 lacs for use for those sponsor clients who could not attend / high profile client- *condition applied

• Media PR – sponsor names will be part of PR releases

• Visibility of Aquasail website (regattas site) is a true add on benefit and creates online presence

• Many other gifts and vouchers

• Sponsor can– Can talk about relevant

product / offers– Can fix meetings– Work on other ways to ensure

reach goes beyond the event

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Sponsor BenefitsSponsor Benefits

Opportunity to Network with 50 HR headsCreate product awareness/ sales related

Opportunity to Network with 50 HR headsCreate product awareness/ sales related

Association with imagery of Sailing: Exclusive, Unique, AspirationAssociation with imagery of Sailing: Exclusive, Unique, Aspiration

Build in corporate / brand message Build in corporate / brand message

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Sailing with AquasailSailing with Aquasail

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Ride the WavesRide the Waves Ride the WavesRide the Waves

Regatta Profile Participants Objective Client response

Forbes India CEOs and business owners

230 Networking with customers and new customers

High networkingVery rewarding

Thomson Reuters CXOs and key stake holders

25 Building relationships Built relationshipsWant to do on going events

Citibank Business owners/ HNIs 25 Reward and building relationships Very rewarding for the clientsRMs very happy

DELL CTOS/ CIOS 60 plus Relationship building Broke some previous barriers that they were trying to and cemented a large deal

Thomas Cook Consulate

Consular people: key stake holders

75 plus Building relationships The impact during the season was tangible – got great relationships and direct impact on the work (visas etc.)

Thomas Cook Indulgence

Customers / media/ other stake holders

40 Launching the Indulgence holidays Created media awareness and image association with unique holidays

Trillion IT Solutions

CTOs, CIOs and IT heads

50 Entry of a company into India – relevant target audience awareness

Great leads generated

Aquasail Regattas : Delighted ClientsAquasail Regattas : Delighted Clients

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Illustration : Forbes India Aquasail Regatta Illustration : Forbes India Aquasail Regatta • International racing format

• Designed for lasting impact and build up

• 230 CEOs and business owners

• Citibank, Autohanger, Cox and Kings, Jet Airways, Provogue and Nautica

• Royal Bombay Yacht Club and Aquasail Training Centre, Mandwa

What was most unique and made the entire event amazing was the racing format. CEOs, business leaders and their spouses who had never sailed before sailed and raced competitively getting completely immersed in the activity and the overall spirit. The excitement at each of the events was electric. All that everyone said was ‘can we come back for more?

Exhilarating, liberating, pulsating, fascinating, entertaining, energizing interesting!!!! Yogi Sriram, ED L&T

Exhilarating, liberating, pulsating, fascinating, entertaining, energizing interesting!!!! Yogi Sriram, ED L&T

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Consumer TalkConsumer Talk

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Pioneering Sailing In IndiaPioneering Sailing In India

• Aquasail Yachting Academy

• SAILIENCE

• Sailing Holidays

• Yacht advisory

• Marina infrastructure

Creating world class boating experiencesOver 10000 people Aquasailed!

Creating world class boating experiencesOver 10000 people Aquasailed!

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Inspiring Excellence Inspiring Excellence

• Successful Corporate Lawyer

• Achieving Excellence– India’s First Gold on International Waters: 1989: Asian

Championships China– 1993 & 1995: Enterprise World Championships

Zimbabwe and South Africa– 1997: UK Championships Silver– Best result ever for any

Asian

• Coach Par Excellence – Inspiring Youth– Junior Squad coached by Shakeel won India its First

Gold Medal at The Junior Cadet World Championships– Honorary officer at the Sea Cadet Corps

• Spearheading the leisure boating industry – Founded the Indian Marine Federation

Shakeel Kudrolli: M.D. Aquasail Shakeel Kudrolli: M.D. Aquasail

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Diverse fleet of world class boatsDiverse fleet of world class boats• Cruising boats

– Great brands – 25 feet to 40 feet– Keel boats and catamarans

• Sports and training boats– Worlds best brands

• Powerboats

• Beach dinghies and catamarans

• Kayaks and windsurfers

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Safety and processes : world benchmarksSafety and processes : world benchmarks• Best practices based on 3 decades of

sailing experience

• Equipment– Certified buoyancy aids and

lifejackets– Rescue boats with trained

personnel– First aid: trained personnel at

venue

• Skippers– Expert team: international and

national level sailors – Passionate and competent

• Safety is a priority at all time

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Terms and ConditionsTerms and Conditions• All purchase orders should be addressed to “Aquasail Distribution Company Pvt.

Ltd”• Terms of payment: 100% advance along with PO in advance • Service tax and other related taxes are chargeable on actual • Both parties, the sponsor/partner will appoint a person who will act as a single

point contact for all deliverables, invoicing, etc.. pertaining to this conference • Any services, special requests other than the scope of this proposal will be charged

extra as the case might be• This proposal is confidential and for consumption by the client only – please do not

forward this to any external party or associate without prior written consent of Enigma leadership team

• All errors and omissions exempted

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Contact DetailsContact Details

AquasailAquasail

Zia HajeebhoyZia HajeebhoyDirector, AquasailDirector, AquasailZiay@aquasailindia.com91 98677 4850991 98677 48509

Kashmira WadekarKashmira WadekarSr. Business Development ManagerSr. Business Development Managerkashmira@aquasailindia.com91 90044 9321791 90044 93217

91 22 4360010091 22 43600100

www.aquasailindia.comwww.aquasailregattas.com

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Welcome Welcome onboard!!onboard!!Welcome Welcome onboard!!onboard!!