Aprendo New Way to Learn

Structure

● Key Success Factors● Our Product Launch● Growth Strategy● Pricing Strategy● Distribution● Communication Plan● Marketing Plan● Contingency Plan

Key Success Factors

● Our expert opinion noticed a decrease in people using the library to check out books and mostly came for other services such as the computers, WIFI - seen in PLC

● Parents want a mixture of learning through the traditional methods of hardcover books and also through the use of technology such a tablets - find a balance

● Competition in the education sector includes: books, T.V shows (e.g Dora the Explorer), games and other applications such a DUOlingo

Our Product Launch

Providing Interactive Learning

Experiences

Additional ServicesPrintable

Certificates

Source: www.rossla.org/article.html?aid=141

Growth strategy

Pricing strategy

● High Development cost - 200,000€ (One time cost)○ Designers, Programmers, Professors

● Upgrades and maintenance: 50,000€ (yearly after initial yr)

● Tangible book + program code = 25€● (cost of producing ea.) = 2.5€

Source: http://www.digitalbookworld.com/2013/what-is-the-value-of-an-ebook-hint-it-has-nothing-to-do-with-the-cost-of-paper-and-ink/

Distribution

● Plan to distribute to popular book stores such as El Corte Ingles, Fnac and Worten, kid toy stores such as Toys’r’us, and book fairs.

● Target Kindergarten teachers to use our product as a method of teaching in their school programs

● Online purchases: Amazon

Source: http://www.bizfilings.com/toolkit/sbg/marketing/packaging-pricing/distribution-methods-affect-bottom-line.aspx

Communication plan - Initial Stage

● Present information about the product

● Objective: Allow customers to know about the attributes of Aprendo

● Advertising, free samples, retail stores

Communication plan - Second Stage

● Creating brand awareness

● Product placement in more retailer’s stores

● Interactive and hands-on activity with the children

Communication plan - Third Stage

● Gain customer loyalty

● Enable customers to make repeated purchases via discounts

Communication plan

Communication plan

Marketing plan

● Objectives：○ Target Market: 3 Million (Age 2-6)○ Market Penetration: 5% -- 164.327 units○ Growth: 5% annually

Source: http://www.ine.es/en/inebmenu/mnu_cifraspob_en.htm

Marketing plan

Marketing plan

● Income Statement:○

Contingency plan

Increase Advertising 15% Discount

Questions?