apra: everyone's a media company

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Everyone is a Media Company Phil Morle

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Some provocations for a music industry think tank.

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Page 1: APRA: Everyone's a Media Company

Everyone is a Media Company

Phil Morle

Page 2: APRA: Everyone's a Media Company

5 Forces

Page 3: APRA: Everyone's a Media Company

Force [1]

Media is almost free to distribute once created. Users know it.

Page 4: APRA: Everyone's a Media Company

Force [2]

New content can be swarmed to millions of people, anywhere in the world, in minutes. Users know it.

Page 5: APRA: Everyone's a Media Company

Force [3]

Perfect copies can be made by anyone. Users know it.

Page 6: APRA: Everyone's a Media Company

Force [4]

Everyone and everything will be connected and the cost will be ‘invisible’.

Page 7: APRA: Everyone's a Media Company

Force [5]

The web is increasingly distributed across devices and URLs. Destination sites descending. User URNs ascending.

Page 8: APRA: Everyone's a Media Company

Users

At once: Creator Consumer Distributor Marketer Service Provider

Page 9: APRA: Everyone's a Media Company

Today’s Ecosystem

Awesome: Fast transfers Increasingly immediate/real time Collaborative Bottom Up Effortless word-of-mouth (powerful) Easy to pay Easy to monitor Any device

Page 10: APRA: Everyone's a Media Company

Ecosystem

Frustrating Hard to get attention (for anyone

though... So could be a benefit) Hard to stop the flow

Page 11: APRA: Everyone's a Media Company

Today’s Ecosystem

So: Easy to account for activity Easy to make money Easy ways to get buyers to help with

promotion and distribution No storage costs More content

Page 12: APRA: Everyone's a Media Company

Ideas & Provocations

Page 13: APRA: Everyone's a Media Company

Idea [1]

Selling music through Google? Made $5.19 billion Q1 this year Largest search category =

entertainment? Ad-sense for music?

Page 14: APRA: Everyone's a Media Company

Ideas [2]

Rights: the unsolved problem Opportunity to take a pro-consumer

position that supports a monopoly If everyone is a media company, they

have the same problem as artists Dataportability

Page 15: APRA: Everyone's a Media Company

Ideas [3]

“APRA Labs” Micro-format and API for buying music Recording a transaction CC Interface API to bring clarity

Page 16: APRA: Everyone's a Media Company

End

Phil Morle Web: www.pollenizer.com Blog: philmorle.com

[email protected] Twitter: philmorle Skype: pmorle