apps in ecommerce
TRANSCRIPT
TO APP OR NOT TO APPMobile Apps in e-commerce
Robert Priscu – VP Business DevelopmentZemingo Group
A word about Largest mobile service house in Israel Founded 2008, 120 Employees today Over 500 apps developed The only end-to-end Mobile development
house
Design - Development - Marketing
Global Mobile Retail Commerce
Some facts & figures
We’ve crossed the line…
UK & Japan selling more on mobile than on desktop!Criteo consumer mobile report 2016
Smartphone vs. tablets
It’s smartphones all the way!Criteo consumer mobile report 2016
iOS vs. Android
iOS, but Android is catching up! (Numbers are biased…)
Criteo consumer mobile report 2016
App vs. mobile web
Apps deliver 2X new user retention power!
MOBILE BROWSER
APP
2X
Criteo consumer mobile report 2016
App vs. mobile web
Apps deliver 54% of all mobile transactions!
Criteo consumer mobile report 2016
App vs. mobile web
Apps conversion rates are unmatched!
MOBILE BROWSER
APPDESKTOP
2X
1.5X
Criteo consumer mobile report 2016
App is the way to go!Or is it?
App used vs. time spent
Apps have reached saturation long ago!
2012 2013 2014 2015
23 Min.30 Min.
37 Min. 40 Min.
26.5 26.8 26.7 27.1 Average no. of apps used - last 30 days:
The Nielsen Company 2015
Customers are picky!“60% of consumers that shop online have 2 apps (or less!) on their device.
21% Don’t have any at all.”The state of mobile apps for retailers, Forrester 2015
The small print…“Retailers who's apps offer advance capabilities like home screen presence, instant loading, offline content, push notifications, personalization and access to native functionality create richer consumer experience and see 15% increase in transactions YoY”
Criteo consumer mobile report 2016
Application vs. Craplication
Wrap up!Pay attention, this is what you need to
know
You should go for an app if:1. You are willing to invest $$$ in a top quality app!2. You are a frequently used top brand3. You plan to leave some money on the phone4. There is a additional user experience beyond the
commerce, especially if you have a physical device (e.g Nespresso, FLIR)
None of the above?
Invest in an excellent web m-commerce or use 3rd party web distribution channel!
Interested in this presentation or need to develop a mobile app?
Contact Me: [email protected]
Robert PriscuVP Business DevelopmentZemingo Group