applied trend forecasting: urban outfitters spring/summer 2014

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Presented By: Quinn Nevares, Taylor Urbany, Danielle Hughes & Jenny Kleinknecht

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A predictive trend report for Urban Outfitter's Spring/Summer 2014 season. This presentation highlights the research on the brand's image, target customer, and a specific trend forecasted for this target market. Utilizing trend reports we predict that 'Festival Fashion' will continue to be a strong trend in this target market. Our chosen color story, fashion and home goods trends reflect this nomadic/free-spirit lifestyle for this 'Nomadic Adventures: Let the Good Times Roll' trend we have created.

TRANSCRIPT

Page 1: Applied Trend Forecasting: Urban Outfitters Spring/Summer 2014

Presented By: Quinn Nevares, Taylor Urbany, Danielle Hughes & Jenny Kleinknecht

Page 2: Applied Trend Forecasting: Urban Outfitters Spring/Summer 2014

UO Lifestyle

Page 3: Applied Trend Forecasting: Urban Outfitters Spring/Summer 2014

Mission Statement

“Lifestyle merchandising is our business and our passion. The goal for

our brands is to build a strong emotional bond with the customer. To do this we must build lifestyle

environments that appeal emotionally, and offer fashion correct products on a

timely basis. Our customers are the reason and the

inspiration for everything we do.”

Page 4: Applied Trend Forecasting: Urban Outfitters Spring/Summer 2014

Brand Image

• Multi-channel retailer• Eclectic merchandise mix:

Men’s, Women’s & Home Goods

• Lifestyle Brand: hip, edgy, & bohemian styles that emulate a ‘Cool Factor’

• Fashion Trends reflect trends in Music & Art

Page 5: Applied Trend Forecasting: Urban Outfitters Spring/Summer 2014

Target Customer

Page 6: Applied Trend Forecasting: Urban Outfitters Spring/Summer 2014

Target Customer: WomenDemographics:• Age: 18-30

• Income: $20,000 - $80,000• Ethnically diverse

Psychographics:

• Bohemian Mix

Page 7: Applied Trend Forecasting: Urban Outfitters Spring/Summer 2014

Target Customer: MenDemographics• Age: 18-30• Income: $20,000 - $80,000• Likely single• Ethnically diversePsychographics• Bohemian Mix• Interested in art, fashion & music• Style: Hip, eclectic, casual• Interested in/attends music festivals,

nightclubs with electronic music, and/or local bars with friends

• Social media savvy, up to date on pop culture & political news

• Pop culture influences: Justin Timberlake, • Enjoys outdoor activities (camping, hiking,

beach), travel, plays disc golf, rides a bike, and watching sports

• Urban-minded; political stances differ by location, but likely to be more liberal

• Likely has tattoos

Demographics:• Age: 18-30• Income: $20,000 - $80,000• Ethnically diverse

Psychographics:• Bohemian Mix

Page 8: Applied Trend Forecasting: Urban Outfitters Spring/Summer 2014

Target Market: Home Goods

Broad assortment of home goods to help customers accentuate their

eclectic, bohemian, edgy,

hip, or more down to earth

lifestyle

Page 9: Applied Trend Forecasting: Urban Outfitters Spring/Summer 2014

Competition

Page 10: Applied Trend Forecasting: Urban Outfitters Spring/Summer 2014

Competition

Page 11: Applied Trend Forecasting: Urban Outfitters Spring/Summer 2014

Macro TrendExpected Spring/Summer 2014

Let The Good Times

Roll Festival Culture

Nomadic Adventures

Page 12: Applied Trend Forecasting: Urban Outfitters Spring/Summer 2014

Nomadic Adventures

Page 13: Applied Trend Forecasting: Urban Outfitters Spring/Summer 2014

Nomadic Adventures

Page 14: Applied Trend Forecasting: Urban Outfitters Spring/Summer 2014

Target Customer

Page 15: Applied Trend Forecasting: Urban Outfitters Spring/Summer 2014

Daisy

Verbena

Elderflower

Baby’s Breath

Dahlia

Witch H

azel

Dragon Root

JuniperSpider Flow

er

Page 16: Applied Trend Forecasting: Urban Outfitters Spring/Summer 2014

Fabric Story:Knit Textiles

• Crochet Details• Textured Jersey• Embroidered

Eyelet• Rayon Blends

Page 17: Applied Trend Forecasting: Urban Outfitters Spring/Summer 2014

Fabric Story: Woven Textiles

• Drapable Polyester• Textured Guaze• Linen Blends• Stonewashed Denim• Hemp Details• Fringe Embellishments• Ethnic Prints

Page 18: Applied Trend Forecasting: Urban Outfitters Spring/Summer 2014

Trends

Page 19: Applied Trend Forecasting: Urban Outfitters Spring/Summer 2014

Sketches: Women’s Apparel

Page 20: Applied Trend Forecasting: Urban Outfitters Spring/Summer 2014

Sketches: Women’s Apparel

Page 21: Applied Trend Forecasting: Urban Outfitters Spring/Summer 2014

Sketches: Men’s Apparel

Page 22: Applied Trend Forecasting: Urban Outfitters Spring/Summer 2014

Sketches: Men’s Apparel

Page 23: Applied Trend Forecasting: Urban Outfitters Spring/Summer 2014

Accessories

Page 24: Applied Trend Forecasting: Urban Outfitters Spring/Summer 2014

Sketches: Accessories

Page 25: Applied Trend Forecasting: Urban Outfitters Spring/Summer 2014

Home Goods

Page 26: Applied Trend Forecasting: Urban Outfitters Spring/Summer 2014

Home Goods

Page 27: Applied Trend Forecasting: Urban Outfitters Spring/Summer 2014

Conclusion

Page 28: Applied Trend Forecasting: Urban Outfitters Spring/Summer 2014

Sources

• Urbanoutfitters.com• Nastygal.com• Hm.com/us• http://www.scoop.it/t/spotlight-san-francisco-boutiques/p/

1578379062/music-festival-style-wool-blankets-at-revolver• http://ohiolesbianfestival.wordpress.com/2012/08/25/oldies-

but-goodies/• http://www.trendhunter.com/trends/carefree-Gypsy-shoots• http://www.urbanoutfitters.com/urban/index.jsp• Stylesight.com• Pinterest.com