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The I-Cult A Case Study In Customer Relationship by Apple Inc. heerajmoirangcha@gmail.com

The Apple Fanatics

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Apple must have done something right, right? Lessons From Apple

Satisfying customers want by focusing on qualityfor apple its quality not quantity

Products That Deliver: a result of both extensive research and strong design. It's plain and simple. Robust and easy-to-use productsConsistency: All of Apple's products have the same basic architecture. Because of this consistency, customers who already own Apple products have a good idea of what they'll be getting before they make a purchase.New Innovations: Diverse portfolio. The company offers consumers a number of different ways to enjoy its products. By giving customers an opportunity to employ Apple in their living rooms, pockets and offices, Apple makes it easy to stay loyal to a brand they already like.

Attractiveness: From packaging to aesthetic design to user-interface experience, Apple makes its products accessible and attractive. Bright colors, a smiling icon and slick-looking hardware remind customers every time they use Apple products that what Apple offers is appealing.

Building long-term relationship through value customer experiencesenrich life vision, when customers being at Apple store - a place that customer can come and experience the products.dont sell stuff concept rather provide solutions. Apple store is fun Apple has owned retail stores ..\Downloads\Video\Apple's 5 Steps Of Service.mp4..\Downloads\Video\Katy Perry - Firework (Apple Store Version).mp4

Regarding communicationApple always communicatesin the language of audiencethe most interesting story in the simplest way.expanding the experience through communication- word-of-mouth

Apple is in the experience businessenhance your life with information and entertainment and empower you at workthe ultimate lifestyle brand with a strong emotional connection between company and customerApples brand is so powerful, so attractive, and so compelling, that people want to attach themselves to it, or attach the brand to themThey want to be identified with Apple, and what Apple represents: good taste; sophisticated design; stylist image; premium feeling

And that is what emotions are all about.Steven Paul JobsThe spirit of Apple His story, his image, his performance, therefore also are the other way Apple connect to people, inspire them, give them motivation and based on that create a long-term relationship with them.

Brand Value

Conclusion By applying the customer relationship strategy in your business, will get successes to increase the customer commitment to the brand because their strategy is mainly focus in satisfying the customer wants and build long term relationship with them. That is the main factor to build the customers loyalty.