APONJON mHealth Service of Bangladesh

160 million people in Bangladesh

Bangladesh has made significant progress in health care over two decades

1990

2000

1995

2005

2012

1990

2000

1995

2005

2012

MDG 4Reduction

of child mortality

MDG 5Reduction

of maternal mortality

800

400

194

99

63

38

Did you know?Bangladesh has made significant progress in health care, however, still

1 woman dies every hour from pregnancy related complications

15 infants die every hour for complication within 2 days of birth

Only one in four mothers have at least 4 antenatal care Visit

Only one in three mothers have delivery attended by medically trained person

One in Four Women does not follow exclusive breast-feeding for first six months

BDHS, 2011, BNC, 2010

Where do we want to reach?

Reach Millennium Development Goal 4

Reach Millennium Development Goal 5

How do we act?

Social Enterprise

Models

A Social enterprise which promotes ‘access to information and knowledge’ using ICT

Dnet

Innovations in Education

Lift in Livelihood

Inclusive Health Care

Social Accountability

IID

Research Unit

Dnet’s work area…

Aponjon – The Service

Mobile based

Health information service

For expecting mothers

And new mothers

Target Audience

Mobile Phone Penetration

Mobile Phone Penetration

97% of Bangladesh is covered with mobile network

We reach them through Mobile Phones…

Operators under coverage currently

Core Service

Expectant women/new mothers register for service

User receives 2 & gatekeeper receives

1 health related messages wkly

Husband or mother-law receives 1 message wkly

• leading to improved in health knowledge, behaviors and outcomes

Messages will provide critical life-saving information

“I know you want to keep your baby

healthy. Your baby needs an

immunization this week to stay

healthy, available free at all clinics”

Voice and Text

Registration is easy….

Registration process

self registration by SMS, IVR or call

center

assisted by Facilities or Community Agents

Aponjon Call Centre

Any one can call the number

16227 & press 1 to talk to the Aponjon Call Center agent for registration, information & solution

How are we helping them?

Taking Care for themselves

Dispelling myth & misconception

Preparation for Emergency

Connection with local health service

Getting appropriate nutritional advice

Getting Timely Notification of immunization

Recognizing of warning signs &taking action

Motivating husband or guardian

Aponjon PartnersNational

Ministry of Health & Family WelfareGovernment of People’s Republic of

Bangladesh

Global

Outreach Corporate

Aponjon strives for

Healthy mothers with knowledge to survive pregnancy

Healthy children to celebrate the first birthday

With the whole family helping all along the way…

Power of Health in every Ma’s Hands