apla tatts lotteries - the truth about social media

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The Truth About Social Media! •Is it a Fad? •Your worst fears •Twitter, Facebook, Blogs, Email & YouTube •Social Media Strategy •Q&A Adam Franklin, Marketing Manager

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Adam Franklin from Bluewire Media, presents and discusses the truth about social media at the APLA Tatts Lotteries event held in Sydney, Australia.

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Page 1: APLA Tatts Lotteries - The Truth About Social Media

The Truth About

Social Media!

•Is it a Fad? •Your worst fears •Twitter, Facebook, Blogs, Email & YouTube•Social Media Strategy•Q&A

Adam Franklin, Marketing Manager

Page 2: APLA Tatts Lotteries - The Truth About Social Media
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33

Who’s next?

You?

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44

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Tweet Tweet!

@Franklin_Adam

@Bluewire_Media

Tweet tweet!

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Show of hands

show of hands?

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Weiner-gate

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Tools

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Don’t have time?

No time?

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Monitor

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Relax…

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Just like real life!

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Twitter

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500 followers

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Delegate tweets

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Speaker Retweets

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Win

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Results: 40x

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Facebook

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2424Bloggin

g

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Blogging Attracts More Visitors

Source: Data from over 1,500 businesses - http://bit.ly/XDkQV

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2626Remarkable

content

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Done the work

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Email Marketing

$1 spent$41 return

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Email is best. Remember 1995?

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Darren Rowse aka @ProBlogger

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Dear Rich

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Will It Blend?

Cost? $50Views: 10,656,840Total Channel Views: 192,351,121

700%

Results?

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Social Strategy - Beginner

1. Set up pages

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Social Strategy - Beginner

1. Set up pages

2. Secure your URL

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Social Strategy - Beginner

1. Set up pages

2. Secure your URL

3. Publish content & enable sharing

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Social Strategy - Beginner

1. Set up pages

2. Secure your URL

3. Publish content & enable sharing4. Watch and listen

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Social Strategy - BeginnerSocial Strategy - Beginner

1. Set up pages

2. Secure your URL

5. Join in

3. Publish content & enable sharing4. Watch and listen

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Social Strategy - Intermediate

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4040Nurture with content

75% information

23% compare

2% ready to take action

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4141Universe

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4242Web Strategy System

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4343Measure & Improve

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What would you do?

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4848

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4949

“Train hard, win

easy”Sean Bowes

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Thank you.

Connect

If you’d like a hand with your social media, please get in touch!

[email protected]@Franklin_Adam

1300 258 394

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www.bluewiremedia.com.au/lotto