apla tatts lotteries - the truth about social media
DESCRIPTION
Adam Franklin from Bluewire Media, presents and discusses the truth about social media at the APLA Tatts Lotteries event held in Sydney, Australia.TRANSCRIPT
The Truth About
Social Media!
•Is it a Fad? •Your worst fears •Twitter, Facebook, Blogs, Email & YouTube•Social Media Strategy•Q&A
Adam Franklin, Marketing Manager
33
Who’s next?
You?
44
Tweet Tweet!
@Franklin_Adam
@Bluewire_Media
Tweet tweet!
Show of hands
show of hands?
Weiner-gate
Tools
Don’t have time?
No time?
Monitor
Relax…
Just like real life!
500 followers
Delegate tweets
Speaker Retweets
Win
Results: 40x
2424Bloggin
g
25
Blogging Attracts More Visitors
Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
2626Remarkable
content
27
Done the work
Email Marketing
$1 spent$41 return
Email is best. Remember 1995?
Darren Rowse aka @ProBlogger
Dear Rich
Will It Blend?
Cost? $50Views: 10,656,840Total Channel Views: 192,351,121
700%
Results?
Social Strategy - Beginner
1. Set up pages
Social Strategy - Beginner
1. Set up pages
2. Secure your URL
Social Strategy - Beginner
1. Set up pages
2. Secure your URL
3. Publish content & enable sharing
Social Strategy - Beginner
1. Set up pages
2. Secure your URL
3. Publish content & enable sharing4. Watch and listen
Social Strategy - BeginnerSocial Strategy - Beginner
1. Set up pages
2. Secure your URL
5. Join in
3. Publish content & enable sharing4. Watch and listen
Social Strategy - Intermediate
4040Nurture with content
75% information
23% compare
2% ready to take action
4141Universe
4242Web Strategy System
4343Measure & Improve
What would you do?
4848
4949
“Train hard, win
easy”Sean Bowes
Thank you.
Connect
If you’d like a hand with your social media, please get in touch!
[email protected]@Franklin_Adam
1300 258 394
www.bluewiremedia.com.au/lotto