apj mobile architectures

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3 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Marketing Presentation Speaker Name Designation Date: 00/00/0000 Marketing Presentation Speaker Name Designation Date: 00/00/0000 Defining Virtual Mobile Services Business Drivers and Technology Enablers Dirk Wolter Managing Director, Mobile Architecture, APAC 28 May 2015

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Page 1: APJ Mobile Architectures

3© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Marketing PresentationSpeaker NameDesignationDate: 00/00/0000

Marketing PresentationSpeaker NameDesignationDate: 00/00/0000

Defining Virtual Mobile ServicesBusiness Drivers and Technology EnablersDirk WolterManaging Director, Mobile Architecture, APAC

28 May 2015

Page 2: APJ Mobile Architectures

4© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Introduction: Business Transitions

Strategic Options: 1. Smart Utility 2. Platform provider/enabler 3. Diversified player

NewBusiness Models

• Flexible, usage-based pricing

• Direct, In-direct and Pass through

• IoT/IoE

NewFinancials

• Faster RoI• Predictable OpEx• Start-up innovation• Agile Dev-ops

NewCompetitors

• Global market reach over the top (OTT)

• Reduced barriers to entry• Accelerating pace of

innovation

Page 3: APJ Mobile Architectures

5© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Top-line ChallengeManage Value Migration and Capture New Opportunities

Erosion of Traditional Services

VoWiFi exceeds VoLTE by 2018

5B MoU, +220%

On-line Video$10B, +49%

Cloud Services$43B, +27%

Sources: ABI, IDC, In-Stat, Insight, Ovum, Parks, Screen Digest, Strategy Analytics, Cisco

New Services

OTT VoIP Users

>1Billion

WhatsApp Users April 15800M, +75%

Apps added to Android every day

1,000

Lost SMS revenue to OTT in 2014

-$40B

Connected Devices by 2020

50 Billion

Service Innovation needs Network Agility

Page 4: APJ Mobile Architectures

6© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

2007 2008 2009 2010 2011 2012 2013 20140%

20%

40%

60%

80%

100%

Bottom-line ChallengeOperating Costs Reducing Margins

Network complexities contributing to OPEX growth:

Legacy technologies Multiple-vendors, multi-OS Purpose-built hardware hardwired Multiple points of failure

Increasing provisioning and management costs

Slow to introduce: New capacity and services

Indian MNO CAPEX & OPEX as % of Revenue

Source: GSMA Intelligence, 2015

CAPEX

OPEX

Need to reduce Operational expenditure

EBITDA

Page 5: APJ Mobile Architectures

8© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

India: Mobile Device Growth by TypeBy 2019, Smartphones Will Attain Largest Share to Reach Nearly 54%

2014 2015 2016 2017 2018 20190

200,000,000

400,000,000

600,000,000

800,000,000

1,000,000,000

1,200,000,000

1,400,000,000Other Portables (0%,0%) Wearables (0%,0%)Laptops (0%,1%) Tablets (0%,2%)Smartphones (15%,54%) Featurephones (83%,40%) 6% CAGR 2014–2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Millions of Devices

* Figures (n) refer to 2014, 2019 device share

Page 6: APJ Mobile Architectures

9© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

2014 2015 2016 2017 2018 20190

200,000,000

400,000,000

600,000,000

800,000,000

1,000,000,000

1,200,000,000M2M (%,1%)P2P (2%,3%)Audio (11%,8%)Video (36%,66%)Web (51%,23%)

India: Mobile Data Traffic Growth / AppsVideo to Account for 66% of Mobile Data Traffic by 2019

13x (67% CAGR) 2014–2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Petabytes per Month

* Figures (n) refer to 2014, 2019 mobile data traffic share

Page 7: APJ Mobile Architectures

10© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

2014 2015 2016 2017 2018 20190

200000000

400000000

600000000

800000000

1000000000

1200000000

4G (3% in 2014,38% in 2019)3G (51% in 2014,56% in 2019)2G (45% in 2014,6% in 2019)

India: Mobile Data Traffic GrowthIn India, 3G will still support >50% of Mobile Traffic in 2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Exabytes per Month

Page 8: APJ Mobile Architectures

11© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

2014 2015 2016 2017 2018 20190

500,000,000

1,000,000,000

1,500,000,000

2,000,000,000

2,500,000,000

3,000,000,000

3,500,000,000

4,000,000,000

4,500,000,000Mobile Data (67% CAGR)Fixed/Wi-Fi (35% CAGR)Fixed/Wired (18% CAGR)

India: IP Traffic by Local Access TechnologyMobile Traffic Grows 3.8x Faster than Fixed Access

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

34% CAGR 2014–2019

Petabytes per Month

Page 9: APJ Mobile Architectures

12© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

VirtualisationInternet of Things

RAN Diversity

Lower TCOIncrease Agility

“5 Bars” ServiceBy the most cost effective access,

Scaling traffic by 16x (5 years)

Capture BusinessOpportunity of the

Internet of Everything

Network Evolution Enablers

Page 10: APJ Mobile Architectures

13© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Business Evolution Depends on VirtualisationVirtualization enables: It affects many aspects of your business: Faster TTM: Agility and flexibility Lower TCO

Resources optimization Common platforms/data center

New Revenue Opportunities: New XaaS use cases

Just in time procurement – on-demand scaling DevOps innovation – start-up culture Cloud services value chain – revenue share Operational automation

Page 11: APJ Mobile Architectures

14© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Considerations for Virtualization

Macrocell RadioBusiness CPE

Appliances, GiLAN (L4-L7)

Backbone, Metro and DC switching

Wire-line GWs

Smallcell RadioHome CPE

Mobility GWs

CPUReqs

0 10Mbps 100Mbps 1Gbps 10Gbps 100Gbps 1Tbps 10Tbps 100Tbps 1Pbps

High

Low

Distributed: CPUs + Lots of NPUs

Distributed: Lots CPUs + NPUs

Centralized: CPU + NPU

CPU

Distributed: SoC

Variable CPU / FPGA / NPU

OSS/BSS, IMS & Policy control

MobilityManagement

(MME)Small Cell

GWs

Current Scope for Virtualisation

Page 12: APJ Mobile Architectures

15© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Voice & Messaging Enterprise M2M

Cisco Mobile Internet Architecture

Macro CellsAny G / Any Vendor

Universal Small Cells

ASR5000 Series Packet Core2G, 3G, LTE, WiFi, Femto, inline Services

ASR900 & 9000 Series Unified Mobile BackhaulTDM, ATM, IP, GE, 10 GE, L3VPN, etc

Wi-Fi APs, Femto, dSON

Universal Monetization ArchitecturePolicy (PCRF), Orchestration (NFV), Abstraction

vIMS Hosted Collaboration Suite (HCS) IoT Cloud Connect

Access

Services

Network

Heterogeneous

Intelligent

Telco Cloud

Uni

fied

Dat

a C

ente

rIP

/MP

LSB

ackb

one

Universal RAN OrchestrationWi-Fi SON ANDSF 3G, LTE cSON

Het

Net

Virtual Packet Core(VPC)

Mobility IQAnalytics

NEW

NEW

NEW

NEW

NEW

Page 13: APJ Mobile Architectures

16© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Cisco USC 5000 Series for Aironet 3600/3700

USC8000 Series Large Enterprise Small Cells

Cisco UniversalSmall Cells

Cisco Aironet Wi-Fi Indoor &

Outdoor

Cisco

Cisco Prime

Policy Suite SON Suite

Provisioning Management

Mobility Services Engine

Wireless ControllerCisco 8510

Small Cell Gateway

3G/4GCore

Wireless Access Gateway Cisco ASR 1000

Cisco ASR Seriesor vHetNet Core

Internet

Cisco 8000 Series USC Controller

Physical or Virtualised

Cisco Universal HetNet ArchitectureMobility IQ

AnalyticsNEW

NEW

NEW

NEW

Page 14: APJ Mobile Architectures

17© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Started with US Cable Operators, but now MNOs

• T-Mobile, USA offers VoWiFihttp://newsroom.t-mobile.com/issues-insights-blog/welcome-to-wi-fi-calling.htm

• iOS 8 brings Wi-Fi calling for iPhones on T-Mobile

• 3, UK launches VoWiFi apphttp://www.mobileworldlive.com/three-uk-adds-vowifi-momentum-app-launch

• EE, UK plans VoWiFi to boast indoor coverage“The aim of VoWiFi is to improve in-building coverage. Calls will be automatically routed via WiFi, for instance in a user’s home or office, where there is an absence of cellular coverage.”

http://www.mobileworldlive.com/ee-launch-volte-2015-polishes-voice-credentials

http://www.telegraph.co.uk/technology/news/11519179/EE-launches-WiFi-Calling-to-combat-poor-reception.html

• Sprint prioritizes voice-over-Wi-Fi over VoLTEFour Sprint devices with the client pre-loaded. When the user connects to a WiFi hotspot, calls are automatically routed to the Wi-Fi network until the user leaves the area.

http://www.rcrwireless.com/article/20140328/carriers/sprint-prioritizes-voice-over-wifi/

.

Voice over WiFiAddressing indoor coverage holes Requires Device

(Client App or OS)

Network

Secure Connectivity

iWAN(Interworking Wireless LAN, IPsec)

ePDG(Evolved Packet Data Gateway: Terminate IPsec to connect UE to EPC)

VoIP Call Management

IMS/SIP IMS/SIP

Page 15: APJ Mobile Architectures

18© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Cisco WiFi Calling Telco Cloud SolutionNFV Based VoX Solution

PGW

vIMS

IMS

MGCFMGWePDGWiFi/

Internet

VoIP SIP Client

SWu Client

Smartphone

S2bIPSec

SIP – Control plane

VoIP – User plane

HCS

Enterprise collaboration and PABX

ISC

3GPP AAA

SWm

HSS

SWx

VoLTE Core

PSTNPCRF

Cisco VoWiFi Solutions

ePDG: Base on proven StarOS multi-service platform (ASR5000 series / Virtual)

VoX TAS/IMS: Cisco Telco Cloud and UC/HCS Solutions

3GPP AAA: Cisco Prime Access Register Carrier-grade Wi-Fi Access: Field proven for HD Voice experience

MobileTelcoCloud

VNFVNF

VNFVNF

Gx

Rx

VNF VNF

Page 16: APJ Mobile Architectures

19© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

VPNVPN

Cisco IoT Cloud Connect

Resolving Operators’ Challenges in Internet of Things

Enterprise M2M Applications

2G/3G/LTE/CDMA Network

Data AbstractionAPIs

BillingPortal

Built from ground up with M2M-tuned features

Complete stack of M2M management platform functions

Consumption based commercial models

Virtual Packet Core

Flexible deployment models to suit various environments

Speed to Market: Launch in 6 months

Framework to expand revenues beyond connectivity

COLD

IoT Cloud Connect

Page 17: APJ Mobile Architectures

20© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Business drivers require Agility and Operational optimisation

In India, Smartphones and Video drive growth in connections and traffic

Network requirements have 3 interrelated themes:

1. RAN Diversity

2. Virtualisation

3. Internet of Everything

Cisco is transforming networks today with:

1. Universal HetNet -> Lowers TCO and improves speed to market

2. Virtualised platforms for new services including VoWi-Fi and IoT/M2M

Summary

Page 18: APJ Mobile Architectures

© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21

Q&A

Page 19: APJ Mobile Architectures

22© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Introduction: The Evolution of Mobile Technology

1980 1990 2000 2010 2020 2030

Voice

Digital

Data

IP

IoE

4G – WiMAX. LTE/LTE Advanced

3G – WCDMA/HSPA. CDMA1x/EVDO

2G – GSM/GPRS/EDGE. DAMPS/CDMA

1G – TACS. AMPS

5G – …

R&D

R&D

R&D

R&D

R&D ?

Page 20: APJ Mobile Architectures

23© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

2014 2015 2016 2017 2018 20190

500,000,000

1,000,000,000

1,500,000,000

2,000,000,000Offload Traffic from Mobile Devices (21% in 2014,31% in 2019)

Cellular Traffic from Mobile Devices (79% in 2014,69% in 2019)

India: Mobile Data Traffic Offload*31% of Mobile Traffic to be Offloaded by 2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Petabytes per Month

*Offload includes traffic from dual-mode devices (i.e., supports cell & Wi-Fi, excl. laptops) over Wi-Fi/small cell networks

Page 21: APJ Mobile Architectures

24© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Introducing Cisco Mobility IQ Unlocking the Power of Visual Network Knowledge

Network Operations ExperienceNetwork IQ

Marketing ExperienceUser IQ

Managed Services ExperienceBusiness IQ

Mobility IQ on Cisco Cloud Services

Aironet/MerakiConnect Analytics

MSE/WLC/PI

HetNet CoreSON

SP Wi-Fi 3G, LTEOn Premises

ISV3rd Party Apps

Data SourcesEMSP Connectors

NEW

Page 22: APJ Mobile Architectures

25© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Virtualized Network Functions

Cisco Telco Cloud for Mobility

Operational ModelProvides Agility

Operational EfficiencyLeverages NFV/SDN

Accelerate TTMServices (VoLTE, M2M, etc.)

Enable New Biz ModelsHosting, MVNO, SaaS

Cisco Telco Cloud

Cisco Validated Design - Virtualized/Orchestrated Architecture/Solutions

Single Operational Model - Integrates IT and Telco Operations Models

Simplified Commercial Model- Evolution to SaaS (Own, Lease, PAYU, Hosted)

vIMS vPCRF vMPC vEPC

Evolved Programmable Network

Evolved Services Platform

MVNO

Open Multi-vendor Capability- 3rd Party VNF and Manager, OpenStack/VMware, ETSI MANO

ServiceProfile

Orchestration Engine

VNF Manager

Cross-Domain Network Services OrchestratorTail-f based

vGiLAN vDPI3rd Party

VNFsvWLC HeNB

GW ePDG Media Optimize NAT/FW SON

VoLTE VoWiFi HetNet PMB M2M

Compute(UCS) Storage Network

Virtualized Infrastructure / Manager

InterCloudPrivate Public

Open APIs

Open APIs

Open APIs

PhysicalNetwork

Page 23: APJ Mobile Architectures

26© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Use Case: Virtualized IaaS for M2M

SON

Policy

Packet Core

Cisco Evolved Programmable Network

Storage ComputeNetwork

Mobile Service Portal

43% TCOSavings

Up to 84% OPEX

Cisco VirtualPacket Core (VPC)

Cisco Evolved Services Platform

Workflow Catalog

Open Daylight

ManagementResource

Orchestration

5 Year TCO to provision & maintain a new M2M service (5M growing to 16M devices)

• Cisco VPC with Orchestration, vs

• Traditional Packet Core and mgmt processes.

Cisco Virtual Network Functions

Page 24: APJ Mobile Architectures

27© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

VoWiFi Launches & Business Case DriversMNO Launch/

PlannedUse Case/Adoption

International Roaming Allowed?

Pricing Business Case Driver

Grow Subs Retention Revenue Cost to serve

Freedompop, USA Jan-15 WiFi first, LTE MVNO. Indoor/Outdoor. $5/month unlimited VoWiFi Republic Wireless, USA Jan-15 WiFi first, LTE MVNO. Indoor/Outdoor. $5/month unlimited VoWiFi Cablevision, USA Feb-15 ISP. Indoor/Outdoor Wi-Fi only voice. Roaming. Y $10/month VoWiFi Plans T-Mobile, USA Sep-14 Indoor coverage, VoLTE/WiFi mobility. Roaming.

6.6M calls per day.Y Unlimited voice bundles (3G/LTE/WiFi)

Scratch Wireless, USA Nov-14 WiFi first, LTE MVNO. Indoor/Outdoor. Roaming Y WiFi Free, $2 24h cellular pass Sprint, USA Apr-15 Indoor coverage and Roaming voice. Y Zero rated in minute bundles Verizon, USA Q3-15 Indoor coverage, voice & video TBD AT&T, USA Q3-15 Indoor coverage, voice. VoLTE/Wi-Fi mobility TBD Google Project fi, USA Q3-15 WiFi first, LTE MVNO. Indoor/Outdoor. Roaming. Y $20/month Rogers Wireless, Canada Q3-15 Indoor coverage. N Counted in minute bundle Bell Mobility, Canada Q3-15 Indoor coverage. N Counted in minute bundle H3, UK Jul-14 Indoor coverage and Roaming voice. Y Counted in minute bundle EE, UK Apr-15 Indoor coverage, voice N Counted in minute bundle Orange, France Q3-15 Indoor coverage. VoLTE/WiFi mobility. N Counted in minute bundle SwissCom Q3-15 Indoor coverage. Counted in minute bundle Smartone, Hong Kong Feb-15 Roaming. Coverage/quality. Y Prem plans free. Others US$1/ day Tier 1, Thailand Aug-15 Indoor coverage. TBD Telstra, Australia Q4-15 Indoor coverage. VoLTE/Wifi mobility. TBD Singtel, Singapore Jun-15 PoC Indoor coverage. VoLTE/Wifi mobility. TBD Tier 1, India Q4-15 Indoor coverage. Counted in minute bundle Asi

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