apidaze telecom api pre-conference workshop 11_11_2013
DESCRIPTION
APIdaze session at the Telecom API pre-conference workshopTRANSCRIPT
simplicity
performance
ROI
pay as you go London, Dexter House 11 November 2013
Luis B.QUINA, Co-‐Founder & COO Philippe SULTAN, Co-‐Founder and CTO
! Cloud communications REST API
! 100% Made for Developers
! Voice, SMS & WebRTC
! DIDs available in 50 countries, 4000 cities
APIDAZE: Facts & Figures
Luis Quina COO
Founders
Philippe Sultan CTO
Founded in March 2013, team working together since 2010 (500+ b2b customers managed)
Richard Lalande CEO Co-Founder of SFR
Our “DNA”: Software, Telco, SIP, Enterprise Telecom, WebRTC, CRM + Lead Management, Global
Currently: private beta with enterprise developers and integration partners, operations running i
Developers : building the community focusing on France & Europe
Yves Weber CMO
Developer Portal: What you can do
Developer Portal: How it works
Developer Portal: Script Reference
4.200 customers (leading advertisers)
Number 1 Affiliate Network in Europe (web & mobile)
90 million transactions a year
5 billion € sales generated through its affiliate network
How a leading European affiliate network increased its revenue by 15%
Business model: Revenue share paid by Advertiser and split between Zanox, affiliate and Apidaze
How to make the right investment choices without a precise knowledge of ROI ?
BEFORE Apidaze…
Difficult to know the exact performance of each leads channel
with a limited number of phone numbers !
9
Simplicity + Speed = « Cut +Paste »
CUT
PASTE
1-‐ A user clicks on a banner or an e-‐mail sent by the affiliate network
2 – When the user arrives on the landing page, the APIDAZE API script is called and a unique number is displayed and the campaign generated dynamically.
Developer Portal: WebRTC SDK
WebRTC + Audioconference: www.webr.tc
WebRTC & Flash Call Widget
www.apidaze.io
84 Avenue de la République 75010 Paris - France Have a project, a prototype idea ? Please send a message to [email protected]
Ask for a free developer account: [email protected]
Co-organizer of the WebRTC Paris Meetup www.meetup.com/webrtc-paris/
TADS Sponsor, Bangkok, November 21-22 http://tadsummit.com/2013/