API Strategy 101

Sachin Agarwal

VP Product Marketing

@sachinagarwal

API Frenzy?

API Frenzy

API Growth RateSource: Programmable Web

15B+ API calls a day

10B+ API calls a day

7B+ API calls a day

1B+ API calls a day

1B+ API calls a day

1.5B+ API calls a day

What is an API?

Your ApplicationYour APIYour Customers

What is causing this

Frenzy?

By 2017, 74% of US

population will own

Smartphones

By 2020, there will be 50

billion connected devices

There are more than 20M

developers

Extend the Reach of your Business

Capture new Opportunities with APIs

Drive Innovation

Increase Reach

Support New Devices

Discover New Business Models

Increase Partner Network

API Best Practices

APIs: The Path to Digital Transformation

Accelerate Digital Channels

• Delight customers with an engaging

experience on any channel or device, at any

moment

– Mobile-enable your enterprise, externalize

your products and services as APIs, and stay

ahead of consumer trends.

– Accelerate time to market and reduce TCO

by leveraging existing applications

Capabilities

• Orchestration

• Mediation

• Scripting

• Caching/Paging

• Security

Drive Partner Adoption

• Engage business partners and get

developers up and running quickly

– Launch a secure online portal to quickly

onboard business partners and establish

interactive online social channels with them.

– Drive partner adoption with updated

documentation and developer community.

Connect with developers, inspire them, and

drive your API usage.

Capabilities

• Portal

• Social

• Documentation

• Groups

• Search

Monetize Digital Assets

• Package, market and license your

assets to maximize revenue

– Transform any application, service or

asset into elegant and simple APIs.

– Productize you data, create customized

packages and tailored plans, and license

them accordingly.

Capabilities

• Licensing

• Rate Limiting

• Provisioning

• Documentation

Analyze your Business

• Get instant insights into your business and

optimize the delivery and value of APIs

– Maximize your revenue by gaining complete

visibility into how your partners and

customers leverage your data.

– Monitor activity for a specific partner, app or

developer and evaluate their impact on your

business.

Capabilities

• Business Analytics

• Operational

Insights

• App and Developer

Metrics

An Unified API & SOA Platform

Transform

& SecurePublish Monetize

Dev.

AdoptionAPI

SOAP to REST

Mobile-

Optimization

OAuth

Mediation

Analytics API Documentation

Applications

and ServicesApps

API Producers API Consumers

API Platform CapabilitiesPlatform

Licensing

Quota Mgmt.

Partner Mgmt.

PCI Compliance

Provisioning

Policy Mgmt.

Monitoring

OAuth

Federation

Analytics

Lifecycle

API/Services

Application

User

Compliance

Integrations

Gateway

Security

Authentication

Protection

IAM Integration

Encryption

Mediation

Quality of Service

Paging/Caching

Orchestration

Scripting

API Portal

Search

Documentation

Groups

Social

API Recommendations

Establish your digital strategy

Think how you can leverage digital ecosystems with APIs

Build upon your SOA investments

Adopt an unified platform strategy for APIs and SOA

Drive Developer and Partner Adoption

Restructure your organization to align with the different API roles

API Resources and API University

• Resource Center

– http://resource.soa.com/

• Follow us on:

www.facebook.com/soasoftware

www.linkedin.com/company/soasoftware

@soasoftwareinc