apache corporate presentation - march 2011

Corporate Presentation

2011Apache Advisors: Corporate Presentation

Introduction and Overview of Apache

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About Apache Advisors

Apache Advisors is a private and independent business that specialises in providing consulting services

to conventional businesses and financial institutions. We offer bespoke consulting services that focuses

on business strategy, relationship building, product development, distribution & marketing strategy

globally, with a particular emphasis on the Middle East, India and Asia Pacific.

Headquartered in Dubai, we are uniquely positioned to take advantage of opportunities for our clients.

Originality is the touchstone of our approach. Our aim is simple – to provide objective counseling to

structure solutions most pertinent to the needs of our clients. We recognise that no two assignments are

the same and our clients can expect creative and original thinking coupled with professional advice of

the highest quality.


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Principals

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Paul Forsyth - Chief Executive

• Chairman and Chief Executive of Apache Advisors with

over 30 years experience in the finance and investment

industry

• Established the Forsyth Partners Group, a world leader in

fund-of-funds portfolio management in 1991 and was

Chief Executive between 1991 and 2007

• Prior to establishing Forsyth Partners, Paul was managing

director of Fidelity Investments (CI) Ltd, where he

restructured Fidelity’s Jersey offshore funds into a new

Luxembourg UCITS and handled the move of the

operational capability to Luxembourg

• Four years at Rothschild in London having earlier

qualified as a Chartered Accountant with Price

Waterhouse

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Apache Advisors: Corporate Presentation

Felix Sim – Managing Director

• Co-Founder and Managing Director of Apache Advisors

with an extensive network and experience in regulatory

work, Islamic Finance, alternative investments and

business development

• Consulted for a substantial and diversified client base in

the DIFC including financial institutions and governments

• Extensive experience with Asia Pacific markets, having

managed hedge fund incubation businesses in Australia

and having held key responsibilities in alternative

investment funds businesses in Singapore and Japan

• President of the Singapore Business Council in the UAE

• BSc Finance from University College Dublin, Diploma in

Wealth Management, Diploma in Business and

Information Technology

2011

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Services

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Apache’s Services

We work very closely with senior management to formulate effective business solutions and are usually

involved in the origination and execution of strategic initiatives and tactical developments.

Our consulting services are pragmatic in their nature. We offer hands-on experience and specific skills to

execute agreed strategies. Apache Advisors has a flair for the practical solution and a commitment to

producing the results our clients need. Whilst many assignments are carried out on an ad-hoc basis, we

also provide ongoing services to our clients. Consulting assignments are carried out for an agreed fee,

which will vary depending on the nature of the work involved.

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Services for Asset Management Companies

Investment businesses are today faced with significant challenges which have been compounded by the

events of the last two year as financial service organizations have been thrown into a state of turmoil.

Competition is fierce. Regulations are becoming tighter. Clients are demanding more robust investment

performance and superior levels of service at a lower cost. They also need to feel easy when considering

corporate and product risk. Businesses need to be able to demonstrate a sound capital base. The

financial service business is becoming more complex.

Services Apache Advisors provides

•Business Strategy

•Distribution and Placement

•Independent Directorships

•Marketing and Branding

•Operational Platform

•Product Development

•DFSA Regulatory Advice


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Services for Asset Management Companies: Business Strategy

Asset management business models need to be well considered and robust. They will need to reflect

carefully thought out business objectives and define how these are to be implemented. The current

climate opens up interesting opportunities for investment businesses which have developed clear

strategies and which can demonstrate a clear value proposition.

Strategic imperatives for business success in this new but changing world order will include:

•A clear operating business model

•Clear definition of the target market(s) and client base

•High quality investment, distribution and operational platforms

•Establishment of an organisational structure to reflect the operating business model

•Implementation of an operational plan based on sound objectives

•Effective communication of the business aims, both internally and externally


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Services for Asset Management Companies: Product DevelopmentAsset managers have a wide selection of structures that can be used to deliver their investment offerings

to their clients. These include the choice between open-ended and closed-ended funds, the use of multi

share class (umbrella) or single share class funds and the suitability of a corporate or unit trust type

structure. Further, there is the decision as to whether a fund needs to be listed on a stock exchange.

There are a number of areas that asset managers need to consider, including:

•Investment focus

•Product domicile

•Service providers

•Product features

In addition, many asset managers package their products in different formats for different client groups.

Some examples are:

•Discretionary portfolio management services

•Insurance wrappers

•Structured products


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Services for Asset Management Companies: Distribution & PlacementApache Advisors has relationships with a number of placement agents in all the major financial centres around the

world, such as the United States, Europe, the Gulf Region, India and Asia Pacific.

We work with our clients to determine the most appropriate distribution strategy to reflect their business aspirations and

product offerings. Frequently, we advise on product modification for different markets, but most importantly our analysis

of the structure of individual markets provides real added value. We structure distribution strategies for the retail,

wholesale and institutional marketplaces ensuring that our clients’ products are directed to the most relevant investors.

We recognize that the retail, wholesale and institutional segments have different product requirements. The retail

segment seeks the latest fashion in fund of funds, single manager funds, funds focused towards specific markets or

sectors, top performers and funds packaged through structured products. The wholesale sector looks for innovative and

exclusive solutions, single manager funds and structured products. The same demand comes from the institutional

segment but here there is the requirement to offer managed accounts as well as conventional “off the shelf” products.

Apache Advisors has extensive experience, from a practical point of view, of the issues of segmenting the market by

client type.


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Retail market covers•Direct Investors•Securities Companies•Banking networks•IFAs•Other wealth managers

Wholesale segment covers•Private Banks•Fund of fund managers•Platforms•Insurance companies•Investment banks

Institutional market place covers•Proprietary trading desks•Pension funds•Insurance companies•Family offices•Sovereign Wealth Funds

Services for Asset Management Companies: Branding & MarketingBranding

Whichever market an asset management operates within – be it global, regional or national – it is vital that the business

establishes clear brand recognition that defines its position in the minds of its clients and future customers. Strong brands

drive price premiums, by providing a reason for customer preference and loyalty. Brands are a core piece of equity for a

business. A strong brand represents a major intangible asset.

An asset mangement business needs a clear brand vision that is both a short, succinct statement of how the business wants

to be perceived in the marketplace and how it must develop to achieve its goals. There are anumber of elements which

contribute to the establishment and development of a successful brand and Apache Advisors can assist clients in this process.

Communication and Marketing Services

Any business communication strategy needs to be managed carefully. This extends to both internal as well as external

communication. Key elements of a sound communication and marketing strategy include:

•Client Seminars, Investment Conferences

•Advertising, PR

•CRM Systems

•Client Services, Sales Support

•Literature – Fact sheets, multi lingual, Website


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Services for Asset Management Companies: Independent DirectorshipsOffshore funds which are established as corporate entities are controlled by a board of directors. A fund board

frequently includes:

•Representatives of the fund promoter or investment manager

•Representatives of the service providers

•The fund’s external legal counsel

•An independent director

However, in practice, the promotor/investment manager “have called the shots“ and other board representatives

have simply paid lip service. This process must change and is changing. The role of the Independent Non-

Executive Director (‘INED’) has traditionally involved attending board meetings. This is changing. Investors now

expect funds boards to feature experienced INEDs, who should provide a strategic overview together with

experienced, intelligent advice. Regulatory requirements facing funds in many jurisdictions require a much more

active hands-on approach from INEDs. The onus on the INED is increasing, and INEDs are now expected to

monitor specific areas of fund activity.

Our principals offer an independent service as INEDs for international offshore funds and asset management

companies. We have experience of serving on the boards of companies domiciled in the UK, Dubai (DIFC),

Switzerland, Singapore, Hong Kong, South Africa and Jersey.


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DIFC & DFSA Regulatory Advice

Apache Advisors advises clients who are looking to set-up in the Dubai International Financial Centre

(DIFC). The advice we provide is directly relevant to the requirements of the Dubai Financial Services

Authority (DFSA) for financial services firms setting up and operating in the DIFC.

Apache Advisors help our clients apply for a DFSA Authorisation in the following manner:

•Decide what type of business our clients want to carry out and determine which financial services our

clients will need to apply for.

•Determine who will be part of the senior management and who will be in the mandatory positions.

•Develop a comprehensive regulatory business plan that sets out our clients’ proposed activities, 3-year

financial projections and budget, resources such as human, systems and financial.

•Preparing for our clients a compliance manual, a compliance monitoring programme, and risk

management policies.

•Determine our clients’ minimum regulatory capital requirements.

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DIFC & DFSA Application Process

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Apache Advisors applies a proven and efficient process when approaching every DFSA authorisation

assignment. Our team’s experience in finance as well as regulatory work will ensure that our clients’

business needs are clearly presented to the regulators.


Corporate Advisory Services

Our comprehensive range of complementary Corporate Advisory value-added services includes

corporate finance, public and private mergers and acquisitions, business for sale, project financing, fund

raising, joint ventures, and strategic business consulting services with a particular focus on businesses in

MENA, India and Asia Pacific.

Our list of Corporate Advisory services include:

•Strategic Advice

•Marketing and Branding

•Capital Raising

•M&A Advice

•Operational Advice


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Corporate Advisory Services: Strategic Advice

Apache Advisors provides strategic advice to entrepreneurers who are looking for long term growth in

their businesses in or from the Middle East. We will work with entrepreneurers to expand their

businesses to new markets, establish new business relationships, seek growth capital and/or design exit

strategies for entrepreneurers from their businesses.

When taking on an engagement, Apache Advisors will first qualify the management team as well as the

growth potential of a particular business. We are looking to work with entrepreneurers who have clear

vision for their businesses. Whilst we are geography and sector agnostic, we specialise in working with

companies that have business interests in the Middle East, India or Asia Pacific.

2011

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Corporate Advisory Services: Marketing & Branding

It is vital that businesses, whether they are at the emerging or growth stage establish a clear brand

recognition that defines its position in the minds of its clients and future customers. Strong brands drive

price premiums, by providing a reason for customer preference and loyalty. Brands are a core piece of

equity for a business, and a strong brand represents a major intangible asset.

Apache Advisor’s marketing and branding services include the following:

•Key message development and brand positioning

•Developing a media strategy

•Targeting relevant media outlets

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Corporate Advisory Services: Capital Raising

Apache Advisors are specialists in structuring and arranging private equity for growth businesses. This can involve

introducing companies to suitable venture capital or other capital providers, and providing services in advising on:

•The structure of the transaction

•Timing and the nature of the offer

•Assisting in preparing an information memorandum and investor presentation

Businesses frequently reach a stage in their development where the introduction of external capital by way of

debt and/or equity is necessary to take the business to its next growth phase.

As part of our capital raising services, our team will appraise the potential of the business to attract external

capital. We will then work with the management of the business to build a business plan (or refine an existing

one) and associated financial projections that will examine possible funding structures. The purpose of this plan is

to present the business concisely to potential funders, in order to attract capital.

We will then introduce the management to capital providers and, thereafter, manage negotiations with these

capital providers through to a successful funding. Our goal is to manage the capital raising project, allowing the

management to continue managing the business.

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Corporate Advisory Services: M&A Advice

Apache Advisors’ M&A advisory services include evaluating potential acquisition targets, evaluating and

proposing financial and strategic alternatives. We also may advise as to the timing, structure, financing and

pricing of a proposed acquisition and assist in negotiating and closing the acquisition.

Some examples of Apache Advisors’ M&A services are as follows:

•Sale transactions

•Strategic merger and acquisition

•Corporate divestitures

•Acquisitions

•Management and leveraged buyouts

•Recapitalizations

Some examples of Apache Advisors’ transaction support services are as follows:

•Buy-side and sell-side financial due diligence

•Deal structuring

•Strategy and market due diligence

•Evaluation of financial requirements

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Corporate Advisory Services: Operational Advice

Apache Advisors provides operational advice to clients with specific, shorter-term goals for their businesses.

Operational advice could be deal-specific, project-focused, or other business requirements.

A non-exhaustive list of operational advice that Apache Advisors can provide are as follows:

•Capital raising – Negotiating valuation, term sheets, and introducing capital providers.

•Managing a growing business – Corporate governance structures, investor communication, and business

performance measurement.

•Human Resources – Recruitment policies, corporate restructuring and team construction.

•Marketing – Marketing strategy, social marketing and performance measurement.

•Finance – Capital structure analysis

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Contact Details

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Apache Advisors Contact Details

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Apache Advisors

PO Box 333977Level 25, Monarch Office TowerOne Sheikh Zayed RoadDubai, United Arab Emirates

Office: +971 (4) 305 0635Fax: +971 (4) 305 0601Email:

[email protected]: www.apacheadvisors.com

Apache Advisors is the trading name of Apache Management Consultancies, which is licensed by the Department of Economic Development of the Government of Dubai under Professional Services License 637127.

apache corporate presentation - march 2011

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