THE PRINT AND CREATIVE COMMUNICATIONS ARM OF OFFICE DEPOT

ANYTHING ISPOSSIBLE.

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There are few companies in the world that can match O� ce Depot for its sourcing, logistical, warehousing and time-critical delivery capabilities – and at Vital we have full access to these benefi ts.

This gives us the advantage and gives our clients the edge too.

Being part of O� ce Depot brings additional services and areas of o� ce product expertise to Vital including general o� ce supplies, managed print services, furniture and interiors, cleaning and hygiene, logistics and warehousing.

Vital Communications is a part of O� ce Depot Europe and has o� ces in UK, Ireland, France and Germany. Our reach also extends to wherever O� ce Depot is present – globally.

POWERED BY OFFICE DEPOT.

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VITAL – TOGETHER WE ARE GAME CHANGERS.

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At Vital Communications we deliver through a powerful

combination of people, technology and our unique access to

the unrivalled infrastructure of Office Depot.

Within Vital, we have a team of vastly-experienced, industry-leading

experts in every area of the managed communications process.

From print production procurement and customer service

through to art directors, designers, copywriters, digital teams,

film and content.

We create bespoke communication solutions across multiple

channels and media. We are committed to making a real,

measurable, positive difference to each client we work with. We are

an end to end service – concept to delivery.

OUR VISION AND STRATEGY

• We are an organisation centred on trust.

• We are committed to developing and growing our digital systems and offerings.

• We look to work smarter while innovating with new technology.

• We create strong and lasting client partnerships through mutual

objectives and measured results.

• We deliver a relevant customer experience – providing the right

product through the right channel at the right time.

VITAL – THE PRINT, DIGITAL AND CREATIVE COMMUNICATIONS ARM OF OFFICE DEPOT.

Vital offers a complete solution for our clients, from initial concepts

through to production and delivery. We pride ourselves on our

creativity, experience and adaptability.

APPROACH

A single point of contact for projects to establish a strong

partnership and simplify communications about your brand

and requirements.

FLEXIBILITY

Studio time can be billed in 15-minute segments. Our extended shift

pattern, using both full-time and sessional workers, gives us the

flexibility to meet the tightest of deadlines.

CONTROL

Our version control process provides you with a full audit trail,

which creates transparency and gives you clarity on where we are

with your project at all times.

GETTING THE BASICS RIGHT.

DIALOGUE RESEARCH

CONCEPT REFINE

PUBLISH SUPPORT

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Through our core services of print, creative, digital marketing and

content, we can offer a single cost-effective, end to end service.

We actively work with our customers to cross pollinate services, to

help consolidate and simplify the boring stuff (dealing with multiple

vendors, passing work between vendors) so we can focus on the

exciting stuff.

For example, a client who requests a print quote for their new

product brochure will be made aware, given the opportunity, that

Vital can also design the brochure, work out a marketing strategy to

launch their product (including online), print and branded content,

with POS event graphics and even an app for their sales teams.

In brief, create a complete and ongoing campaign using all our

interconnected services.

EVERYTHING IS CONNECTED. OUR SERVICES.

WE CAN PRINT

WE CAN DEVELOP

WE CAN DESIGN PROMOTIONAL

ITEMS

WE CAN DESIGN

WE CAN BUILD CONTENT

operational and

marketing collateral

from the words and

pictures through

to video, photography

and animation

across traditional and

digital channels. From

campaign assets, full

website design and hosting

to software solutions, app

creation and CRM.

beyond operational

and marketing

print to digital, 3D

packaging, display

and event work

whatever it is...

we can make it or

source it and brand it

– sustainable, standard

and luxury products.

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Vital has been a supplier of print solutions since 1996, working with

major brands in Banking & Finance, Transport, Energy, Health &

Pharma and Retail.

For us it is not just about the best possible price. Aspects such

as quality, quantity, time and location are also factored in whilst

minimising risk to existing business as usual.

Vital’s print service crosses three areas.

Marketing print for all types of sales and marketing materials

including sales brochures, merchandising, advertising, visual aids,

POS and packaging.

Operational print utilises the unrivalled logistics of Office Depot

to provide a unique position in the print market to control, create,

print, store, deliver and stock manage all forms of business-critical

and standard operational print as required, in any volume across

any territory, globally.

Web2Print is Vital’s online service where you can order bespoke

printed products and merchandise from your desktop, saving time

and money, whilst ensuring your brand is enforced and protected.

Within this service we can offer you a bespoke catalogue of goods.

PRINT.

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Vital’s in-house studio is also the home of Vital’s creative services.

This naturally touches all of Vital’s other core services working with

both marketing and print, digital, branding, design, creative strategy,

artwork and branded content. Not forgetting the 3D projects

including bespoke packaging, exhibition and display work.

CREATIVE.

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CONTENT.

We are experts in creating effective content for your brand.

Bespoke content runs through most products in the marketplace,

from photography and video through to completely targeted

campaigns. We help you take your audience on a journey and

experience through visual, sensory and auditory channels.

We offer a full content strategy allowing an ownership of the

experience, with the respective audience, as well as social

media and online assets that help to both entice, lead and

communicate the correct message while maintaining complete

brand guardianship.

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We can create integrated online and offline materials for both

external and internal communications, including website design,

build and maintenance services. Our digital expertise includes

the creation of motion graphics, infographics, digital strategy and

creation.

Vital are reacting to the increase in demand of apps, creating

user friendly interfaces that work as part of a sales and

communications package.

We create independent digital, online and offline solutions that

directly influence the correct targeted market as well as building a

loyalty with your brand.

DIGITAL.

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PROMOTIONAL.

We have an extensive merchandise offering, that can be branded

for specific projects and events. Our creative team have extensive

experience delivering bespoke solutions for some of the biggest

brands out there.

Through our own network of suppliers and the buying power of

Office Depot we can source any and all types of products, including

a wide range of sustainable items with which to promote your brand

identity and values.

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EPOCH

Vital’s specialist managed communications software platform.

Epoch streamlines processes and reduces the time spent on

specifying and managing bespoke products. It governs the print

management process, is a valuable tool to ensure quality of the

products supplied, and supports the marketing supply chain.

Epoch provides automated calculations and cost data to ensure a

transparent view throughout the sourcing process. With Epoch, you

are able to track and demonstrate savings in both cost and time.

The Epoch feature set spans the marketing supply chain, providing

greater automation, efficiency, control and visibility. The solution is

modular, scalable, web-based, multi-lingual and multi-currency.

VAL (VITAL ASSET LIBRARY)

Epoch, has a full Digital Asset Management solution built into the

platform that ensures the latest approved, press ready artwork is

held in a live folder for each production. This gives our customers

real time access to assets.

REVIEW HQ

Vital’s online tool integrated with VAL that allows you to review

working proofs with the ability to add comments, mark-up any

changes or simply approve the document as ready for print or

production. This tool is an asset to customers saving them time,

especially as proofs can be easily shared with colleagues.

INTERNAL SYSTEMS AND SOLUTIONS.

OUR EXPERIENCE IN DIRECT MAIL AND DATA SERVICES

We offer a flexible solution to handle the printing of letters, inserting

leaflets and mailing for our customer communications. This work

is carried out on a daily basis in line with current communication

requirements. The Vital Communications’ solution includes the

following elements:

• Automated recognition of data file arrival

• Verification and reconciliation of records received

• Composition of data into approved designs

• Addition of production control marks and postal sortation

• Includes a Hybrid Mail solution to put our clients in full control of

document composition

• Inserting prime document along with inserts into envelopes

• Post and postal administration

• MI Reporting, bespoke to our client’s requirements

• Supported by our partners’ secure production centre and backed

up by our second site. These sites have common data links to

provide resilience for all customers

• The data file can also be used to create email and/or

personailsed video campaigns alongside the postal element

• Connected to full end to end creative and production.

VITALKNOWLEDGE.

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A SELECTION OF OUR CLIENTS.

QUALITY OF LIFE SERVICES

WHAT THEY SAY.

Does anyone at the Vital Studio

ever sleep? It’s brilliant how

quickly you turn things around,

we really appreciate what a

fantastic service you provide.

Lloyds Banking, Commercial Banking

Vital Communications are

innovative, fresh and highly

professional, with our total

satisfaction being their number

one priority.

Tiger, Marketing Manager

Vital Communications have truly

showcased their ability to

design and manage highly

bespoke and innovative solutions.

They recognise that no two

clients are the same, and made

a real effort to understand our

objectives in detail prior to

recommending a solution.

Network Rail, Senior Communications Manager(Midland Main Line)

Great work, really appreciate

the speedy turnaround.

Southend NHS, Communications Manager

I would like to say a massive

‘THANK YOU’ to each and

every one of you for your

support and the incredible

qualiy of service that you

have provided.

Lloyds Banking, International Banking

Thank you for this, this is

great as you’ve thought of

all the little things that hadn’t

occured to me.

AO, Marketing Executive

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To produce mailings of varying sizes and formats to notify residents of scheduled engineering works.

THE BACKGROUND

We have worked with Network Rail since 2012, supplying business-

critical and operational print, in addition to delivering a variety of

one-off projects and general office supplies.

In 2016, we were approached to take over their mailing campaigns,

further consolidating the services we provide.

THE VITAL SERVICE

Notification mailings are used to communicate with households

close to railway tracks regarding engineering and maintenance

works that can be a potential source of noise or other nuisance to

residents. Network Rail has established that by informing residents

in advance of planned works, complaints are significantly reduced.

Notifications can either take the form of a letter, usually with a

map detailing the affected area, or a postcard, which are more

economical to produce and visually more effective. Volumes vary

from a single letter to tens of thousands per mailing, and are

identified using a given radius from a prescribed geographical

location. Mailings are directed to the occupier of an address rather

than a named individual to reduce data protection concerns.

Our production team is supplied with the letter text, a PDF of

any enclosures and the mailing list details. Typically, a mailing

request has a 24-hour turnaround so there is no delay in the

communications, and delivered via Royal Mail.

NETWORK RAIL CASE STUDY.

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The Vital team managed one of the biggest compliance and re-branding projects the banking industry had ever seen, while continuing to provide essential “business as usual” services, for the UK’s leading retail finance group.

THE BACKGROUND

In 2008, the combined entity consisting of Scotland’s principal bank

and the UK’s largest provider of mortgages in turn became a part of

the banking group known for its black horse. In 2009, Office Depot

provided this entire banking group with all operational print, corporate

business stationery, and personalised print (in addition to general office

stationery). Again in 2009, due to the size and market dominance of

our client, following the acquisition of the aforementioned merger, the

European Commission had concerns about the lack of competition

in our client’s marketplace. To address the concerns, this bank

announced plans to restructure businesses within the group. In 2011

“Project Verde” was announced: the culmination of which would see

the creation of two new brands. This transition was hugely complex,

dealing with a change to legal entity as well as trading style, involving

an intricate number of stakeholder and governance processes.

THE VITAL SERVICE

This was one of the biggest compliance and re-brand projects

within the banking industry, and after a long and challenging journey

Office Depot, in partnership with the banking group’s programme

team, successfully delivered all elements of the Verde project

in November 2013.

Each element of the project was fulfilled within agreed timelines and

to pre-defined quality and budgetary boundaries. No deadlines were

missed and positive feedback was received throughout the entire

project. Both banks are now live and trading, and operating without

issue. The entire project was delivered to specification (and with

the challenge of constant last minute changes) whilst continuing to

provide “business as usual” services without interruption.

HIGH STREET BANK CASE STUDY.

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For more information please contact us:

T: 020 8269 3600E: info@vitalcommunications.com

VITALCOMMUNICATIONS.COM

CONTACT.