anyone who embraces responsive webdesign is stupid

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Anyone who embraces Responsive Webdesign is stupid Ric van Westhreenen Youwe

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Presentation I held at the international TYPO3 Conference Berlin. In this presentation I explained the business flaws in Responsive Webdesign, and why alternative forms also won't succeed. By coining the term Situational Webdesign, I showed some alternative ideas to better the way the mobile user experience could be handled.

TRANSCRIPT

Page 1: Anyone who embraces Responsive Webdesign is Stupid

Anyone who embraces Responsive Webdesign is stupid !

Ric van Westhreenen Youwe

Page 2: Anyone who embraces Responsive Webdesign is Stupid

TEXT HERERESPONSIVE WEBDESIGN:

WHAT?

Page 3: Anyone who embraces Responsive Webdesign is Stupid

TEXT HERE

Page 4: Anyone who embraces Responsive Webdesign is Stupid

SO WHY?

Page 5: Anyone who embraces Responsive Webdesign is Stupid

78% OF TOTAL EUROPEAN POPULATION ARE ON MOBILE

SOURCE: http://wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

Page 6: Anyone who embraces Responsive Webdesign is Stupid

41% HAVE A BROADBAND CONNECTION ON MOBILE

SOURCE: http://wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

Page 7: Anyone who embraces Responsive Webdesign is Stupid

WEBSITE TRAFFIC BY MOBILE DEVICE GREW ALMOST 10% IN

12 MONTHS

SOURCE: http://content.monetate.com/h/i/25962265-ecommerce-quarterly-eq2-2014

Page 8: Anyone who embraces Responsive Webdesign is Stupid

WEBSITE TRAFFIC BY MOBILE DEVICE GREW ALMOST 25% IN

12 MONTHS (IN EUROPE)

SOURCE: http://content.monetate.com/h/i/25962265-ecommerce-quarterly-eq2-2014

Page 9: Anyone who embraces Responsive Webdesign is Stupid

TEXT HEREDEVICE?SCREEN?

CUSTOMER?

Page 10: Anyone who embraces Responsive Webdesign is Stupid

TEXT HERE

CUSTOMER!

Page 11: Anyone who embraces Responsive Webdesign is Stupid

LIKE A CHEAP SUIT

Page 12: Anyone who embraces Responsive Webdesign is Stupid

ADAPTIVE WEBDESIGN?ADAPTIVE DESIGN?

Page 13: Anyone who embraces Responsive Webdesign is Stupid

TEXT HERE

Page 14: Anyone who embraces Responsive Webdesign is Stupid

TEXT HERE

DOES THIS EMBRACE THE

CUSTOMER?

Page 15: Anyone who embraces Responsive Webdesign is Stupid

WOULDN’T IT BE GREAT IF….

Page 16: Anyone who embraces Responsive Webdesign is Stupid

TEXT HERECUSTOMER

NEED

Page 17: Anyone who embraces Responsive Webdesign is Stupid

BEHAVIOR + FORM + FUNCTION

SITUATIONAL WEBDESIGN=

Page 18: Anyone who embraces Responsive Webdesign is Stupid

TEXT HERE

RWD AWD SWD

Page 19: Anyone who embraces Responsive Webdesign is Stupid

TEXT HERESO WHAT!

Page 20: Anyone who embraces Responsive Webdesign is Stupid

BUT WHY?

Page 21: Anyone who embraces Responsive Webdesign is Stupid

TEXT HERECONVERSION

Page 22: Anyone who embraces Responsive Webdesign is Stupid

TABLET OWNERS COME FROM HIGH-INCOME HOUSEHOLDS, AND [..] SPEND AS

MUCH AS 20% MORE PER PURCHASE THAN REGULAR DESKTOP VISITORS

SOURCE: http://www.mobify.com/insights/2014-mobile-conversion-rate-benchmarks/

Page 23: Anyone who embraces Responsive Webdesign is Stupid

84% USES MOBILE IN-STORE

SOURCE: http://www.cmo.com/articles/2014/5/6/Mind_Blowing_Stats_Online_Shopping.html

Page 24: Anyone who embraces Responsive Webdesign is Stupid

30% MORE SALES WITH AR

SOURCE: http://www.slideshare.net/HiddenCreative/11-0905-salestechnologysellingwithaugmentedreality-long

Page 25: Anyone who embraces Responsive Webdesign is Stupid

TEXT HEREHOW TO GET

THERE?

Page 26: Anyone who embraces Responsive Webdesign is Stupid

TEXT HERE

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FOCUS ON: CONTEXT, PROGRESSION, DEVICES,

FUNCTIONALITY & EMOTION

SOURCE: http://theuxreview.co.uk/user-journeys-beginners-guide/

Page 28: Anyone who embraces Responsive Webdesign is Stupid

TEXT HEREPROBLEM

Page 29: Anyone who embraces Responsive Webdesign is Stupid

PREVIEW IS NOT ONLY ABOUT DEVICES

SOURCE: http://rasmusskjoldan.com/post/58364140673/wysiftw

Page 30: Anyone who embraces Responsive Webdesign is Stupid

TEXT HERECHALLENGING

FUTURE

Page 31: Anyone who embraces Responsive Webdesign is Stupid

RESPONSIVE WEB DESIGN IS NEARING ITS EXPIRY DATE

SOURCE: http://www.roodlicht.com/responsive-web-design-nearing-expiry-date/3394?lang=en#

Page 32: Anyone who embraces Responsive Webdesign is Stupid

TEXT HERETHANKS!

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