anthropologie digital strategy
DESCRIPTION
Increasing the digital reach and influence of Anthropologie.TRANSCRIPT
“Anthropologie is a lifestyle brand that imparts a sense of beauty, optimism and discovery to our customer. For her, Anthropologie is an escape from the everyday; it is a source of inspiration and delight, where innovative
merchandising, customer centricity and a curated array of products come together to create an unimagined experience.”
Target Market Women ages 25-50
Gross Annual Income 2013$1,118,609
Social ReachFacebook, Pinterest, Instagram
Social Influence Social Influence
Current Customer Experience
Digital Dressing Room
Select Age Select Size 25 50 size 10 size 2
Monitoring Change
Online Sales
15%10%
Increased Social Media Followers
Overall Sales
Crunching Flowers Numbers
Estimated Time: 6 months to complete site re-launch
Budget: 1.14 million
Breaking down the Budget Billable hours: $640,000
Miscellaneous payments: $500,000
All Together Now
The Digital Dressing Room will create buzz around the
companyThis will create a large following of the brand
increasing sales and social influence