anthropologie digital strategy

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Increasing the digital reach and influence of Anthropologie.

TRANSCRIPT

Page 1: Anthropologie Digital Strategy
Page 2: Anthropologie Digital Strategy

“Anthropologie is a lifestyle brand that imparts a sense of beauty, optimism and discovery to our customer. For her, Anthropologie is an escape from the everyday; it is a source of inspiration and delight, where innovative

merchandising, customer centricity and a curated array of products come together to create an unimagined experience.”

Page 3: Anthropologie Digital Strategy

Target Market Women ages 25-50

Gross Annual Income 2013$1,118,609

Social ReachFacebook, Pinterest, Instagram

& Twitter

Page 4: Anthropologie Digital Strategy

Social Influence Social Influence

Page 5: Anthropologie Digital Strategy

Current Customer Experience

Page 6: Anthropologie Digital Strategy

Digital Dressing Room

Select Age Select Size 25 50 size 10 size 2

Page 7: Anthropologie Digital Strategy

Monitoring Change

Online Sales

15%10%

Increased Social Media Followers

Overall Sales

Page 8: Anthropologie Digital Strategy

Crunching Flowers Numbers

Estimated Time: 6 months to complete site re-launch

Budget: 1.14 million

Breaking down the Budget Billable hours: $640,000

Miscellaneous payments: $500,000

Page 9: Anthropologie Digital Strategy

All Together Now

The Digital Dressing Room will create buzz around the

companyThis will create a large following of the brand

increasing sales and social influence