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  • Anthem Motorsports

    Media Capabilities Overview

    September, 2010 Daytona Beach, FL

    Anthem Motorsports

  • Anthem Motorsports

    Raceday MediaOfficial Souvenir Programs Branded features Inserts, onserts Display advertising Various sizes, configurations Raceday supplements On-line distribution

    Souvenir Programs

  • Anthem Motorsports

    Printed MapsEasy to use for customers; Valuable, needed information

    Comparatively inexpensive to produce

    Multiple sponsor and advertiser placements Relevant feature sponsorships

    Infinitely customizable Efficient design achieves multiple objectives

    An insiders guide to get the most out of your day at the races in the hours leading up to the green flag:

    Richmond EditionCatch a show: Dont miss the pre-race concert from

    Night Ranger

    Do some good: The NASCAR Track Walk to benefit the NASCAR Foundation gets underway at 1:15 p.m. Get out and explore the track with NASCAR stars. Meet at Gate 70 outside the track behind Turn 4.

    Get up close and personal: The Green Flag Club is a unique entertainment experience provided by Richmond International Raceway that features driver appearances and first-class entertainment. It is a great opportunity for fans to interact with the stars of the race.

    Go racing: The tracks midway go-kart track is open from 10 a.m. - 7 p.m.

    Get festive: From 10 a.m. until 7 p.m., the Chevy Fan Fest is the place to be. Activities include games, displays, showcars, childrens activities and Chevy driver appearances.

    Explore the grounds: Richmond International Raceway is part of the deluxe Richmond Raceway Complex, home to a variety of unique buildings and structures.

    Get dialed in: Be sure to get a copy of the Official Souvenir Program, which includes starting line-ups and scanner frequencies so you can listen in to the

    drivers in-car communications. Scanners and Sprint Fan View video devices are available for rent around the facility.

    Be patriotic: Every fan will be given a flag to wave before the start of Saturdays race. Be sure to get yours and fly it proudly!

    Get connected: Get our your Web-enabled phone and join the tracks Facebook page to stay current on all that happens at Richmond International Raceway.

    Get free stuff: The Midway is jammed with displays from companies providing samples and demonstrations. Be sure to see what might be in store for you!

    before the

    Things to&

    Morton Buildings meets every need. See our ad in the Air Guard 400 Official Souvenir

    Program or visit us online at:www.mortonbuildings.com

    Raceday Maps

  • Anthem Motorsports

    Digital / Online MapsReal-time updating

    Single source of the truth

    Endless versions / instances for varied uses

    Sponsor inclusion / advertising

    Digital / Online Maps

  • Anthem Motorsports

    Interactive ServicesWeb content development and deployment

    Video production Green screen, multi-camera productions Complete digital post-production facilities Social network strategy and message management

    SEO

    Interactive Services

  • Anthem Motorsports

    Mobile Campaign Management

    SMS campaign management

    QR code integration

    At-track opt-in capture

    Mobile Campaigns

  • Anthem Motorsports

    At track activation

    Street Team deployment

    Sales support and staffing

    Display staffing and management

    Models and other specialty staffing

    At-track Activation

  • Anthem Motorsports

    Custom voicemail messagingOutbound calls with novelty messaging

    Celebrity greeting

    Customized to recipient Samples: www.phonegreetings.com

    Voicemail Messages

  • Anthem Motorsports

    Creative ServicesConcept development

    Design execution and implementation

    Media placement

    Multimedia

    Creative

  • Anthem Motorsports

    Public Relations Services

    News release drafting / distribution

    Story planting / blogging

    Social media seeding

    On-site media support

    PR Services