answers versus questions
DESCRIPTION
Its not about having answers .. but in our ability to ask questions that force us to look beyond the obvious. The quality of the ideas is directly related to the quality of the questions. In this presentation, I cover the background on what are "killer questions" and how to use them to create killer innovations, For more information, visit www.philmckinney,comTRANSCRIPT
Answers Versus Questions
Phil McKinney
INNOVATION PROGRAM OFFICE
It’s staggering how much of what we do today is last generations science fiction!
INNOVATION PROGRAM OFFICE
Scuba
“20,000 Leagues Under The Sea”By Jules Verne, 1875
INNOVATION PROGRAM OFFICE
Test Tube Babies
“Brave New World”By Aldous Huxley, 1932
INNOVATION PROGRAM OFFICE
Robots
“Rossum’s Universal Robot”By Karel Capek, 1920
INNOVATION PROGRAM OFFICE
Cable TV
“1984”By George Orwell, 1949
INNOVATION PROGRAM OFFICE
Screen Saver
“Stanger In A Strange Land”By Robert Heinlein, 1961
INNOVATION PROGRAM OFFICE
Internet
“London Times of 1904”By Mark Twain, 1898
Why Is It Important?
INNOVATION PROGRAM OFFICE
… The top 10 in-demand jobs for 2010
did not exist in 2004 …
INNOVATION PROGRAM OFFICE
… we are currently preparing students
for jobs that do not yet exist
INNOVATION PROGRAM OFFICE
… for technologies that
have not yet been invented
INNOVATION PROGRAM OFFICE
… in order to solve problems we
don’t even know are problems yet!
How Can You Do It?
It’s not about having the answer ..
INNOVATION PROGRAM OFFICE
There are three kinds of questions …
INNOVATION PROGRAM OFFICE
INNOVATION PROGRAM OFFICE
What customer segment will emerge in 5 years that doesn't exist today?
What customer segment that exists today will no longer be around in 5 years?
Who does not use my product because years of practice or special ability is required?
What are the basic assumptions under which my industry operates?
What do customers not like about the process of purchasing my product?
INNOVATION PROGRAM OFFICE
INNOVATION PROGRAM OFFICE
For More Information:
Blog: www.philmckinney.comPodcast: www.killerinnovations.comTwitter: philmckinneyEmail: [email protected]