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COPYRIGHT 2014 CORPORATE INSIGHT, INC. ANNUITY AND LIFE INSURANCE PRODUCT UPDATE FIRST QUARTER 2014 AUTHOR: JOSE MIGUEL SANTANA PUBLISHED: APRIL 2014

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COPYRIGHT 2014 CORPORATE INSIGHT, INC.

ANNUITY AND LIFE INSURANCE PRODUCT UPDATE

FIRST QUARTER 2014AUTHOR: JOSE MIGUEL SANTANA

PUBLISHED: APRIL 2014

ABOUT CORPORATE INSIGHT

Connect With Us

Corporate Insight provides competitive intelligence and user experience research to the nation’s

leading financial institutions. For over 20 years, the firm has tracked technological developments in the

financial services industry, identifying best practices in online banking and investing, online insurance,

mobile finance, active trading platforms, social media and other emerging areas. There are no

assumptions in Corporate Insight’s work – we use live accounts at all of the firms we research, providing

our clients with unparalleled, unbiased intelligence on the competition.

JOSE MIGUEL SANTANA

Senior Research Associate

(646) 751-6971

[email protected]

MEDIA INQUIRIES

Please Contact Intermarket Communications:

(212) 888-6115

[email protected]

Press Coverage

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TABLE OF CONTENTS

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Introduction

Annuityo Nationwide: Lifetime Income Capture

o Nationwide: Lifetime Income Track

o Nationwide: New Heights

o Aviva/Athene: TargetBenefit5

o ING: RenewalFLEX

o Prudential: HD Lifetime Income v3.0

Life Insurance o Genworth: Foundation Builder Index UL

o Prudential: PruLife Founders Plus UL

o AXA: BrightLife Protect, Series 155

o New York Life: Chronic Care Rider

o New York Life: Asset Preserver

o MetLife: Simplified Issue Term

o Northwestern Mutual: Limited Pay Life Insurance

o John Hancock: Accumulation IUL and Long-Tern Care Rider

Corporate Insight Thought Leadership

About the Author

INTRODUCTION

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BACKGROUND

This quarterly slide deck

examines new product

releases from annuity carriers

and life insurers covered in

our Annuity Monitor and Life

Insurance Monitor research

services (see full coverage list

on next slide).

Inside, we rundown the new

products introduced in the

first quarter of 2014 and

highlight their key features.

FIRMS COVERED

Below is a list of the firms we track on a daily basis for our Annuity Monitor and Life Insurance Monitor research services:

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Annuity Monitor Life Insurance Monitor

o Allianz Life

o Athene

o AXA

o Fidelity

o ING

o Jackson National

o John Hancock

o Lincoln Financial

o MassMutual

o MetLife

o Nationwide

o New York Life

o Pacific Life

o The Principal

o Prudential

o TIAA-CREF

o Transamerica

o VALIC

o Vanguard

o AXA

o GenworthFinancial

o John Hancock

o Liberty Mutual

o Lincoln Financial

o MassMutual

o MetLife

o Nationwide

o New York Life

o Northwestern Mutual

o Pacific Life

o Principal Financial

o Prudential

o USAA

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ANNUITY PRODUCT RELEASES

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NATIONWIDE: LIFETIME INCOME CAPTURE

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Rolled out in late January and is part of the firm’s suite of living benefit

riders for the Nationwide Destination Series 2.0 and New York 2.0

variable annuities.

Simple interest roll-up rate on the original income benefit base and

additional purchase payments for 15 years or until the first lifetime

withdrawal.

Features an annual step-up on the income benefit base that locks-in

the highest monthly contract value on the rider anniversary.

NATIONWIDE: LIFETIME INCOME TRACK

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Unveiled in late January and is part of the firm’s suite of living benefit

riders for the Nationwide Destination Series 2.0 and New York 2.0

variable annuities. It is meant for more fee-conscious investors.

Has a joint option (available for an additional cost) for continuing

payments to a spouse, along with an annual step-up feature.

Delivers a Non-Lifetime Withdrawal feature that can only be exercised

once, is not available in the first rider year and is available when the

determining life reaches 59½.

NATIONWIDE: NEW HEIGHTS

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Introduced in Februrary, this new fixed indexed annuity is distributed by

Annexus through Independent Marketing Organizations and offers

uncapped earning potential, a rarity in the fixed indexed annuity world.

The Nationwide High Point 365 Lifetime Income Benefit and the

Nationwide High Point riders are available at an additional cost and

each are available with a purchase payment bonus option.

The annuity offers clients the greater of potential growth of their

contract value or a fixed rate increase on their premium.

AVIVA/ATHENE: TARGETBENEFIT5

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Unveiled in early February and offers tax-deferred retirement growth

potential on a five-year withdrawal charge schedule.

Presented alongside the two pre-existing TargetBenefit Series annuities,

which are on 10- and 15-year withdrawal charge schedules.

TargetBenefit 5 currently offers five indexed interest crediting

strategies:

o 1-Year Point-to-Point Multiple Index

o 1-Year No-Cap Point-to-Point

o 1-Year Point-to-Point

o 1-Year Monthly Cap

o 1-Year Monthly Average

ING: RENEWALFLEX

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Rolled out in early February, the new feature is available with the ING

Secure Index Five Annuity or ING Secure Index Seven Annuity.

Gives clients the opportunity to withdraw all or part of the

Accumulation Value associated with a given premium, index strategy

and indexing period combination (without surrender charges) when a

renewal rate for an indexed strategy is less favorable than the

associated previous waiver rate.

PRUDENTIAL: HD LIFETIME INCOME V3.0

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A new version of the firm’s Highest Daily variable annuity optional living

benefit allows investors to ‘lock in’ the highest daily value of their

annuity contract (for income purposes) each day the market is open.

Offers flexibility to change the roll-up rate and/or the withdrawal

percentages for new contracts in response to market conditions.

A Secure Value Account feature is a fixed-rate account that provides

growth and stability to the annuity’s account as 10% of each purchase

payment is allocated to that account.

LIFE INSURANCE PRODUCT RELEASES

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GENWORTH: FOUNDATION BUILDER INDEX UL

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Unveiled in early January, it is intended for clients looking for financial

flexibility as it provides affordable death benefit protection and the

ability to add long term care coverage.

Key features include a no-lapse guarantee for up to 30 years, high cap

rates for five crediting strategies linked to the percentage change of

the S&P 500 and an optional Accelerated Benefit Rider for Long Term

Care Services (available for an additional cost).

PRUDENTIAL: PRULIFE FOUNDER PLUS UL

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This new universal life policy offers clients cost-effective death benefit

protection with an extended No-Lapse Guarantee.

Offers a choice between two interest crediting account options – The

Fixed Account (offers a competitive interest crediting rate with a

guaranteed minimum) and The Plus Account (combines the potential

to earn both Basic Interest and Index Interest) – the latter of which is

tied to the performance of the S&P 500.

Additionally, the policy features an optional BenefitAccess Rider, which

allows consumers to advance up to 100% of the death benefit should

they become chronically or terminally ill.

AXA: BRIGHTLIFE PROTECT, SERIES 155

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The new flexible premium universal life policy was unveiled in early

February and offers a traditional Fixed Account, as well as a Select

Account that targets clients focusing on affordable/low cost death

benefit protection with cash accumulation.

Include a low-cost charge structure comparable to a death benefit

universal life product.

Includes a premium allocation structure that gives policy holders the

flexibility to allocate premiums in any amount to the fixed account, the

select account or both; thus enabling the ability to adjust allocations

based on changing market conditions or personal situations.

NEW YORK LIFE: CHRONIC CARE RIDER

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The rider was released for NYL’s whole life

product line and allows clients to accelerate

their policy’s face amount if they need help

paying for chronic care needs as the premium

cost of the rider is guaranteed to stay level.

If policy holders do not need to use their

benefits for chronic care, funds remain intact as

either life insurance benefits for heirs or as cash

value to help supplement retirement income.

After the insured is certified as permanently

chronically ill, policy holders can decide how

their monthly claims are spent without

submitting receipts or a care plan for claim

reimbursement.

NEW YORK LIFE: ASSET PRESERVER

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The new single premium universal life

policy was introduced in March and enables

clients to accelerate the death benefit tax-

free to pay for long-term care expenses.

These expenses include medical equipment

and long-term care services outside the

United States, home health care, family

care, adult day care, assisted living facilities,

hospice care, and nursing homes.

The policy also has a minimum death

benefit guarantee, as well as a lifetime

money back guarantee, that ensure policy

holders will never receive less than the

premium paid if they surrender their plan.

METLIFE: SIMPLIFIED ISSUE TERM

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Unveiled in mid February, the new

Simplified Issue Term Life Insurance

product is available in face amounts from

$10,000 to $100,000, and is available for

anyone from age 18-80.

The “term to 90” product automatically

renews each year up to age 90 without

additional underwriting.

Annual premiums increase based on the

insured’s age in five-year increments. The

plan does not require a medical exam and

can be purchased over the telephone with

same day approval.

NORTHWESTERN MUTUAL: LIMITED PAY LIFE INSURANCE

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The new permanent life insurance policy allows clients aged 0-85 to

pay for their permanent life insurance policy over predetermined

periods of 10, 15 or 20 years, during which premiums remain level.

An Additional Purchase Benefit also allows parents or their children to

purchase more permanent life insurance for the children based on

their original health status. Clients receive guaranteed minimum cash

value and may also be eligible for dividends.

JOHN HANCOCK: ACCUMULATION IUL & LTC RIDER

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In late March, the firm updated its pre-existing Accumulation IUL

product to offer significant cash value accumulation and strong death

benefit protection that can help supplement retirement income.

Additionally, the firm announced that an improved Long-Term Care

Rider is now available for all single life products. The updated Long-

Term Care Rider features an increasing death benefit option that

provides more flexibility for clients wanting to specify the amount of

coverage they need.

CORPORATE INSIGHT THOUGHT LEADERSHIP

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The Millennial Shift: Financial Services and the Digital GenerationThis study will help financial services marketers, product managers and strategists to better understand Millennials and identify effective tactics for serving this demographic. The study preview contains six pages of excerpts focusing on: Millennial mobile and digital usage trends, importance of education as a tool for connecting with young investors, and best practice examples from two financial services firms that are effectively connecting with Millennials.

The Complete Bitcoin User Experience: Mining, Exchanges, Wallets and BeyondThis study provides a detailed analysis of how Bitcoins are created, traded and stored. The study includes reviews of the top websites and online services driving the Bitcoin marketplace including Slush’s Pool, Blockchain.info and Coinbase among others.

2014 Mobile Finance Trends and InnovationsThis study draws on our ongoing tracking of the industry as well as relevant developments outside of the financial services space. This study includes commentary on mobile developments, key takeaways for financial services firms and thoughts on what’s next for mobile finance.

Senior Citizens & Mobile Finance: Design & Support Solutions to Empower the Senior SetUsing CI’s user-testing expertise and ongoing mobile finance research, this slide deck highlights specific areas where seniors may struggle with financial services apps and offers design and support solutions that will give this valuable audience the comfort and confidence to engage in mobile finance.

Optimizing the Online & Mobile Experience for Retirement Plan ParticipantsThis slide deck features industry best practices and includes five recommendations for DC plan providers looking to improve their Web and mobile offerings.

ABOUT THE AUTHORA

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Jose Miguel Santana

Senior Research AssociateAnnuity Monitor and Life Insurance Monitor

Jose Miguel Santana is a Senior Research Associate for Corporate Insight’s Annuity Monitor

and Life Insurance Monitor research services. He has conducted extensive research on the

annuities and life insurance industries, examining the online platforms, customer service

capabilities and technological innovations offered to prospective investors, clients and

financial professionals. This quarterly study is the result of Jose Miguel’s ongoing research

into product releases from leading annuity and life insurance providers.

Jose Miguel graduated from James Madison University in 2010.

Contact Jose Miguel Santana:

(646) 751-6971

[email protected]

Connect with Jose

Connect with CI

Annuity Monitor, Life Insurance Monitor and P&C Monitor are service marks of Corporate Insight, Inc.; all rights reserved. 24