Storyboard for AmesWalker Video

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(Object enters from right.)

(sfx: button click sound)Scene number Sound effects if any

Instructions for animation

Voice over

Arrows for instruction only(Will not be seen in the animated output)

Format for the following Storyboard

Scene 1

VO: Wouldn’t it be awesome if Math was simple and easy to understand?

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Support Hose

TOS “Support Hose” appears on screen…it gets replaced by the TOS “Compression Stockings”Scene 1

VO: What do you think of when you hear the words “support hose” or “compression stockings”?

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Compression Stockings

Scene 1

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Compression Stockings

Scene 1 transition

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Scene 2The screen folds away to reveal a black and white scene of an old woman, 60-70yrs of age,

struggling to pull up compression stocking on her foot. The stockings look thick, a little worn out and very ungainly.

VO: You probably think of the unsightly hose that your grandmother used to wear…

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transitionScene 2

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“Good News”…the screen fills up with colorScene 3

Good News!

VO: Good News! Things have improved drastically since then, and compression hosiery are no longer the ugly old hose of the past!

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The old hose/compression stocking on screen, morphs into the new style of compression stocking on a beautiful womanScene 3

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Scene 3

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Scene 3

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Scene 3

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Scene 3 transition..zoom in...lady goes away

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Scene 4 Show screen split illustrations of men and women wearing compression stockings and looking dapper and uber cool.

VO: Today, compression stockings and socks are some of the most stylish products on the market,

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Scene 5 typo animates beside them

VO: and benefit everyone who wears them!

Benefit Everyone Who Wears Them!

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Benefit Everyone Who Wears Them!

Scene 5 transition

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Scene 6An year counter at the screen top counts up from 2000 to 2016.

Below an actual product image of a compression stocking shows up.TOS “More Sheer. More Durable. More Effective.”

VO: Advancement in medical textile technologies, has allowed for products to be more sheer, more durable and more effective in everyday use.

2 0 1 56

More Sheer

More Durable

More Effective

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Scene 7 Screen clears and TOS “How does compression work?”

VO: How does graduated compression work?

How does compression work?

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How does compression work?

Scene 8 It moves to the top of the screen. Below a visual of a woman and a man’s legs.

VO: The concept behind compression is simple,

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How does compression work?

Scene 9 Show the compression stockings appearing on the legs.

VO: and it results from the application of an elastic garment around the leg that exerts controlled,

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How does compression work?

Scene 10 Show arrows or spirals moving from bottom of leg to the top.

VO: graduated pressure to help blood flow and circulation against the pull of gravity.

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How does compression work?

Scene 10 transition

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Scene 11illustrations of multiple people, male and female, different age groups from 18-50yrs,

wearing compression stockings and smiling at the camera and showing thumbs-up signs.

VO: Graduated Compression stockings are great tools for keeping your legs healthy,

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Everyone Can Benefit By Wearing Them

Scene 12 Scene zooms out...typo animates above

VO: and nearly everyone can benefit by wearing them.

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Scene 12 transition

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Leg Fatigue

Swelling

Fluid build-up because of Lymphedema, Pregnancy & Vascular Disease

DVTVaricose VeinsSpider Veins

Scene 13,14,15 & 16 typos appear as a bullet list with a checkmark against them.

VO: Wearing compression can help to prevent leg fatigue,swelling or fluid build up in the feet and ankles caused by sitting or

standing for long periods of time, lymphedema, pregnancy and vascular disease,DVT,as well as Varicose veins and Spider Veins.

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Scene 17 a male dressed in business attire with a laptop bag at an airport.

VO: Wearing compression stockings can greatly improve the health for individuals who travel a lot,

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Scene 18Other splits appear that show a truck driver at the wheel of a truck,

a hair dresser working, and/or a factory worker operating a machine…

VO: sit or stand for extended periods of time, or generally have tired achy legs at the end of the day.

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Scene 19The splits combine and the visual changes to an athlete sitting in a locker room,

freshly out of the shower with compression stockings on and a relaxed expression on his face.

VO: Even athletes use them today to improve performance and speed up recovery after intense physical activity.

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Scene 19 transition

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Scene 20 Typo on new screen – “Best place to buy compression stockings?”

VO: Where is the best place to buy compression stockings?

Best place to buy compression stockings?

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Scene 21 Money and Medical store icons below TOS with red crosses on it.

VO: Don’t spend too much time and money at your local medical supply store…

Best place to buy compression stockings?

$$

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Scene 21 transition

Best place to buy compression stockings?

$$

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Scene 22AmesWalker logo and URL animates below. Smiling bust-level male

and female icons with Ameswalker logos on their chests..label below them “Certified Fitters”…Icon of price animates with label “Right Price”

VO: Visit Ames Walker dot com and let our team of certified fitters help you get the compression you need at the BEST Prices!

www.ameswalker.com

Certified Fitters Certified Fitters$$Right Price

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www.ameswalker.com

Over 20 Years of Experience

Scene 23 Icons go away…typo animates below logo

VO: With over 20 years of experience, Ames Walker is the right place to help you step into a healthier, happier life!

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www.ameswalker.com

877-525-7224

Scene 24 The tagline goes away, the URL flashes/glows to catch attention. Phone number below: 877-525-7224 with phone icon.

VO: Visit www dot AmesWalker dot com to learn more, or call 877-525-7224.

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