angela warner: fine handcrafted branding
TRANSCRIPT
angela
warner
words pictures branding socialwords pictures branding social
I’m Angela Warner—a writer, graphic designer, content curator, social media strategist and digital marketer. I craft messages for distinct audiences in ways that inspire, engage, inform and involve. I’m equally experienced and adept at print and digital media, and I enjoy transforming good ideas into tangible as-sets that create measurable impact.
I believe that good communication is an interactive experi-ence, and audiences deserve information that’s creative, ac-cessible, understandable, useful, memorable, and beautiful. My passion is improving that experience for my clients and their audiences through outstanding writing and design.
ANGELA WARNERCommunications Designer
www.WriterDesignerATL.com
Q 404.692.1513
l LinkedIn.com/in/WriterDesignerATL
B @PinkRocktopus
RESUME
WORK EXPERIENCESouthern Association of Independent SchoolsCommunications Manager | 1/2011 - 6/2012Designed and implemented an integrated organizational rebrand and social media strategy that increased member engagement by more than 400 percent. Newsletters consistently performed at three times the industry average.• eNewsletter design, content development and analytics• Corporate brand identity redesign• Mobile app project design, direction and execution• Multi-channel social media engagement strategy and online community management
West Georgia Technical CollegeMarketing Specialist | 1/2010 - 12/2010Wrote and designed an award-winning annual report that was nationally recognized for excellence in college publications; created a complete brand and mascot identity for the college’s first season in collegiate athletics.• Press releases, media relations, public relations strategy• Special event/fundraiser planning and promotion• Institution-wide digital image archive creation• Print newsletter content, design and production• Athletics program brand identity
Legacy World MissionsMarketing and Development Director | 11/2006 - 1/2010Served as public relations and communications director for a growing international nonprofit orga-nization working with orphaned and vulnerable children in Uganda. Secured federal and foundation grants in excess of $500,000 in first year of operation. • Grantwriting and fundraising• Nonprofit board development and volunteer recruiting• Donor engagement strategy via print, web and social media• Program management• Brand identity development
educationPine Manor CollegeBrookline, MACommunications1/1999 - 6/2001
Brevard Community College Cocoa, FLHumanities9/1997 - 12/1998
competencies• Adobe Photoshop, Illustrator, and InDesign• MS Office suite and Google Docs• Web-based social management tools and aggregators• Analytics applications• Email marketing platforms• Grantwriting and fundraising campaign management
Professional
AffiliationsInteraction Design AssociationAtlanta Web Design Group
When SAIS wanted to pursue new opportunities to add value to mem-bership, I designed an optimized YouTube channel to encourage net-working and skill-sharing among members while promoting SAIS events. Branding the channel as SAIStalks: Independent Ideas, the channel was seeded with member interviews where veteran school administrators shared success stories, favorite career moments and best practices. These interview videos—collected at a conference, filmed entirely on iPads and produced in-house—were soon expanded to include presentations, slide decks, virtual book club discussions and annual reports.
The channel was launched exclusively through social media/digital newsletters to a core audience of approximately 2,800 potential viewers. Within 9 months, SAIStalks received more than 3,400 video views, showing widespread audience engagement and viewer retention. Member survey responses indicated that users saw the channel as a valuable professional development resource, delivering relevant, usable information in ten minutes or less, 24 hours a day. Video examples: Accreditation Report: http://bit.ly/Q1fjVQ Interview/Feedback: : http://bit.ly/OLZOvT Event Marketing: http://bit.ly/MuBaVbvideocasts
Content marketing:newsletters, social
engagement
Produced content and design for two monthly newsletters; developed a cross-platform mobile application for annual member conference.
See complete archive at: http://bit.ly/SAISenews
In 2007, I wrote a federal grant proposal for a Georgia-based charity working with orphaned and vulnerable children in Ugan-da. The proposal resulted in a multi-year partnership with US-AID that fed 10,510 children and provided life-saving medica-tion and malaria intervention.
Nearly five years after completing the grant proposal, I was called in again to help share the results. This annual report showcases the successes of the program and was the final product of a complete logo redesign and rebrand, data anal-ysis, information architecture, style guideline development, copywriting and publication design.
More at http://bit.ly/LWMreport
case studyannual report
collateral
Every year, more independent schools are embracing emerging technology and inventing new ways to present their accreditation documentation. SAIS Vice President of Accreditation & School Services Damian Kavanagh explains why the classic three-ring binder may be a thing of the past.
and the sheer volume of the documentation you present to your visiting team. A school with a self-study report that weighs more than 14 pounds is very likely to get reaccredited—but woe betide the school that turns in a report that comes in under 14 pounds. (In imperial measurement. 14 pounds is equal to one stone, and that would be the academically acceptable measure of quality – in 1585 at least.) By this quality metric, our student’s bookbags must be the equivalent weight of a 1969 VW Beetle, otherwise real learning isn’t taking place. Maybe it is time to rethink this approach. SAIS schools have been going green
for several years, transi-tioning to paperless busi-ness offices, paperless (or nearly so) classrooms, and making concerted efforts to reduce the quantity of consumables. E-books are moving be-
yond the fad phase into everyday accep-tance, and B.Y.O.D. (bring your own device) or a school sponsored laptop/netbook pro-gram is becoming commonplace. With this remarkable evolution in the tools we use to educate and in the way we expect stu-dents to access information, why in the world would we remain on the outside looking in as we present our accreditation materials to teams (in a big stack of binders filled with reams of photocopies)?
As a community, we firmly believe that ac-creditation serves the school—the school does not serve the accrediting agency. SAIS encourages schools to approach their ac-creditation with the same uniqueness they approach the education of each child in their school. One of the unwavering hallmarks of the independent school is that every student is celebrated for their individuality; why shouldn’t accreditation help celebrate the in-dividuality of each school? Quality is never formulaic and as we heard Rush Kidder, keynote speaker at the 2011 SAIS Annual Conference say (www.sais.org/talks), “inno-vation will flow from independent schools.”
Here are a handful of examples in which
THERE IS THIS SAYING—A STUBBORN MYTH, REALLY—THAT ACCREDITA-TION AGENCIES ACCREDIT BASED ON THE WEIGHT OF YOUR SELF-STUDY
ACCREDITATION FORWARD: embracing the rebels and rulebreakers
rosewayJoin SAIS and World Ocean School aboard
www.sais.org/roseway
collateral
copywriting
More press available at:http://scr.bi/NxYuyz
Outside
Inside
creative/illustration
creative/promotional
WGTC Baseball Home Jersey Graphic (White)Chest (top, rotated at -6 degrees), Sleeve (WGTC only, bottom)Font: Kelvinized; skew at 160% height, inc. kerning by 30%
Tackle Twill:Gold Fill, Black Outline
NOVEMBER 2010
WGTC Baseball Away Jersey Graphic (Black)Chest (top, rotated at -6 degrees), Sleeve (WGTC only, bottom)Font: Kelvinized; skew at 160% height, inc. kerning by 30%
Tackle Twill:Gold Fill, Black Outline 1, White Outline 2
NOVEMBER 2010
branding
branding
love what yo
u do
www.WriterDesignerATL.com
Q 404.692.1513
l LinkedIn.com/in/WriterDesignerATL
B @PinkRocktopus