andy boynton

Andy Boynton | Dean, Carroll School of Management |2015 1

Let’s get personal….

You, the effective Knowledge Professional

Andy Boynton | Dean, Carroll School of Management |2015

Over 20 years of research (a few books and articles along the way)

across different disciplines. Countless conversations with effective managers, leaders, and professionals

(like you!) from around the world...

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Andy Boynton | Dean, Carroll School of Management | 2015

2. What choices do you think that the business had to make to ensure this idea was implemented successfully?

1. Who had the idea for this innovation and why? (what was the innovation, anyway?)

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Our first case study is far away from your businesses… I would like you to think about two things as we watch?

Andy Boynton | Dean, Carroll School of Management | 2015 5

Pirates’ Island MRI


Where did the idea for this innovation

come from?

Why did this “expert” not have the idea before?


What choices did managers in the hospital have to make to ensure the Pirate MRI was a

successful innovation (this technologically enabled change worked - big time)


Star Model: Must have! Approach ANY innovation as Organization challenge and change!

Strategyvision

mission

Structureformal

informal

Talentpeopleskills

experience

Rewardsincentives

goalsformal

informal

Processes and Systems

work flowinformation flowcoordination and

control


SECOND: Once you find an idea, the game is not over… you’ve got to implant it into your organization. (It has to become real or that idea has zero value! NT + OO = COO)

Two important points arise from this case — the two faces of innovation are key to

remember!

FIRST: Finding great ideas is often a contact sport (close contact with customers, users, suppliers…;)


Which individual is the ancestorof this great firm’s

approach to technologicallyenabled change and

creativity?

HISTORY TEST


Thomas Edison

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Take a close look: Edison’s Team and Idea Factory


Work Environment is Key! (Google et al)


THOMAS EDISON’S JOB INTERVIEW TEST:

Who was Francis Marion? Where is the River Volga? Who invented logarithms? What is the first line in The Aeneid? What war material did Chile export to the Allies during the War? Who was the Roman emperor when Jesus Christ was born? Where is the Sargasso Sea? Of what is brass made? Who was Leonidas? Who discovered the X-ray? Where do we get shellac? Why is cast iron called Pig Iron? Who was Bessemer and what did he do?

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Andy Boynton | Dean, Carroll School of Management |September 201521

Ability to apply ideas & knowledge across

disciplines (functions)i-Shaped

Deep Functional/Disciplinary Skill

Help Wanted! T-Shaped KnowledgeProfessionals! (“Smart Creatives”)

Andy Boynton | Dean, Carroll School of Management |September 201523


“It’s what we do. It’s what we’ve always done. We’re always doing

experiments.” -Jeff Bezos


… how do you know in advance which technologies and projects

will create opportunities for innovation and change that creates tangible

value for your business?


Jeff Bezos (and Edison) a champion of cheap and smart innovationExperiments are business investments in learning and accelerating change.

More money, time and resources do not mean more or better innovation!

The fallacy of planning….


Answer: Strategic

Question: What do you call change initiatives or projects or technology investments that take two

dollars to produce one dollar worth of value?


Fast Forward to 2015!

The next business is also a world leader: The magic sauce: effectively blending technology, business, and

talent to innovate really fast and really well!


“Keep the Change” Account Service for Bank of America

A service innovation to attract and retain bank members


Helping Millennials Get Smart About Money for Swiss Life

Swiss Life’s One100 brings financial goals within reach


Holiday Inn Express Europe

Creating a smarter hotel experience


Retail and Brand Strategy Service ModelFor Converse


Supermarket Retail Experience For Boston Market


PROTOTYPING: a

Building Block for Effective Change

Build Fail

Learn

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✓ Time pressure! Get your best ideas out, fast….teams, teams, teams…

✓ More skills, perspectives, experiences are better (T-Shaped talent rules)

✓ Encourage diverse ideas outside the norm (and from weird places —not just appropriate or safe ideas)

✓ Use rapid prototyping: fail early often to succeed sooner (and mitigate risk) (I’m a prototyping zealot in everything we do…really!)

✓ Experimentation is a strategic art — the “end” of rationale planning vs. smart, frugal experiments

✓ Great conversations are essential and rare! (Many firms are starving for great conversations)

IDEO, Amazon, Edison….all realized change was an asset that could be used to foster real advantage…

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A question I get all the time—-

Where do the best knowledge professionals find ideas that can are a catalyst to impactful change

and innovation?

From all around us…but those ideas won’t find us!


How birds see the world


How Idea Hunters see the world


Phil Schiller led a strategic project at Apple45


1983: HP 9000 2011: iPod


Walt Disney47


GOOFY | Created by Art Babbit & Frank Webb


Lighting Round! Lessons for “We R Effective Knowledge

Professionals”✓ The challenge is innovation not technology; the two

faces of innovation (find a great idea and implant it!)✓ Teamwork essential: the right people in the right

process (it’s a factory baby!)✓ T-shaped vs. I-shaped professionals rule✓ Failure for Edison: learn, learn, learn✓Experiments (Bezos: Experiments is where the best

strategic/innovation thinking is today (MVO’s etc)!✓ Borrow ideas with pride (Originality is way over-

rated!)✓ Diverse sources for ideas are essential✓ Are you hunting for ideas? All the time? Are your

teams? (you won’t get much further based on what you know already!)


Watch Joe Galli

(CEO of Black and Decker)

Some great ideas are lurking here!

Andy Boynton | Dean, Carroll School of Management | 2015

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Tradesman Segment Revolutionized in

Three Years!

Sudden Impact: The Results

2.#Back(cast#from#the#ideal

Versus:….fore-casting from status quo

Back-Casting: See the future; make it real

time

innovation 1.#Envision#the#Ideal!

4.#What#can#be#done#in#the#short#term

3.#What#can#be#done#in#the#mid#term



BE AN IDEA HUNTER!

(Great ideas won’t find you! Collide with great ideas daily!! )

Andy BoyntonDean, Carroll School of Management

[email protected] AndrewBoynton.com twitter.com/Andy_Boynton

THANK YOU!

andy boynton

Presentations & Public Speaking