MIEL VAN OPSTAL - FEBRUARY, 2017 2020 – ANDROID CONTEXTUAL MARKETING STRATEGY

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MIEL VAN OPSTAL

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Today’s Digest: Lifestyle AutomationThe Battle for The Smart HomeIntelligent AlgorithmsAndroid ExperiencesCustomer-Centric Content & DataCustomer LoveBeyond Loyalty Programs

LIFESTYLE AUTOMATION

Personalized & Intelligent Conversational Services

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VIRTUAL CONCIERGE SERVICESARE COMPETING TO OWN ALL YOUR

PERSONAL & INTIMATE DATA

FACEBOOK’S M COULD BE THEPERSONAL ONLINE BUTLER

OF 1.5 BILLION PEOPLE

CONCIERGE SERVICES OFFER AN INTERFACE TO MANAGE AND

CONNECT YOUR SMART HOME

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viv.ai

WHEN INTELLIGENCE BECOMES A UTILITY (ACQUIRED BY SAMSUNG)

TO SIMPLIFY YOUR LIFE

OUTSOURCING YOUR PROFESSIONAL TIME-CONSUMING TASKS TO

AUTOMATED VIRTUAL ASSISTANTS

AUTOMATED MEDICARE SERVICESCONNECTS WITH WEARABLES

SUPPORTED BY VIRTUAL NURSES

ABE, A FINANCIAL CHAT BOTDELIVERS A TAILORED BUDGET

BASED ON YOUR LIFESTYLEsource

BANKBOT IS INTEGRATED WITHONLINE RETAILERS, ENABLING

IN-APP PAYMENTSsource

KLM’S MESSENGER BOT IS YOURTRAVEL BUDDY, A CONCIERGE SERVICE

FOR AUTOMATED ASSISTANCE

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CONCIERGE SERVICES FACILITATEREAL-TIME FULFILLMENT OF URGES,

NEEDS OR SUDDEN DESIRES

A CENTRAL COMMAND CENTERFOR ALL SORTS OF TASKS

AND SERVICES

ARTIFICIALLY INTELLIGENT MOBILE CONCIERGE ASSISTANTS COMBINE CONTEXTUAL DATA WITH

PREFERENCES AND CIRCUMSTANCIAL FACTS

GOOGLE’S ASSISTANT IS CROSS-PLATFORMAND COLLECTS WEARABLES, MOBILE, AND

CONNECTED SMART HOME DATA

The Battle For The Smart Home

AMAZON ECHOIS A VIRTUAL CONCIERGE

READY FOR E-COMMERCE

AMAZON ECHO IS NOW ASMALL HOME ROBOT

THANKS TO OMATE YUMI

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AMAZON DASH BUTTONS COULD BE BUILT DIRECTLY INTO HARDWARE OR TO BE OFFERED FOR A PRE-SETRECURRING PURCHASE IN EXCHANGE FOR DISCOUNTS

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By the end of 2017, watch for room-based screenless devices to be in more than 10 million homes.

By 2020, 30% of web browsing sessions will be done without a screen.

PRIVACY AS WE KNEW IT FROMAN ANALOGUE PAST

HAS VIRTUALLY DISAPPEARED

The camera was the beginning of the end of privacy in the modern world and the Internet and social platforms have exponentially obliterated any concept of privacy.

The modern consumer recognizes and embraces the death of privacy and understands that there is inherent value in their data.

CONSUMERS SACRIFICE PERSONAL DATA RECKLESSLY IN EXCHANGE FOR

FREE ONLINE SERVICES OR OUT OF INDOLENCE

WHO WOULD YOU TRUST WITHYOUR PERSONAL DATA TO MAKE

A DIGITAL COPY OF YOURSELF?

There will come a time when many fundamental life skills will devolve and eventually disappear entirely.

We can already see evidence of this in today’s education systems, with the rapidly disappearing skill of basic handwriting, which is largely being replaced by typing.

What will replace typing? Voice? Gestures?

INTELLIGENT ALGORITHMS

A machine is intelligent if it manages to pass itself off as a human when faced with a human. The Turing test (1950)

TEMPLATED CONVERSATIONS ARE BASEDON REPETITIVE INFORMATION REQUESTS

AND PREDICTIVE PROBLEM SOLVING

REAL-TIME SPEAKER STATE CLASSIFICATIONSFROM SPOKEN AUDIO DISCOVERS SENTIMENT,

COGNITION, EMOTION, HEALTH &COMMUNICATION QUALITY.

CORTANA CONNECTS BUSINESS APPSTO COLLECTED ANALYTICS

"The more data that is collected and analyzed, the greater the economic value it has in aggregate”

"Data has a shelf-life and the economic value of data diminishes over time."

"The economic value of information multiplies when combined with context, meaning and right time delivery."

Powered by advanced machine learning, deep learning, predictive analytics, natural language processing and smart data discovery, Einstein’s models will be automatically customized for every single customer, and it will learn, self-tune, and get smarter with every interaction and additional piece of data.

Most importantly, Einstein’s intelligence will be embedded within the context of business, automatically discovering relevant insights, predicting future behavior, proactively recommending best next actions and even automating tasks. 

ANDROID EXPERIENCES

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HIGHLY CUSTOMIZED INTERACTIONSTOUCHPOINT COMMUNICATION

COMPANION BOTS FOR KIDS AND ADULTSTO FIGHT THE FEELINGS OF DISCONNECTION

AND INTERFACE ALL PAIRED DEVICES

TAILORED EXPERIENCESSEMI-AUTOMATED WITH

GESTURE-CONTROL

ALWAYS AVAILABLE AND ONLINEEXTENDING STORE-HOURS

TO A 24/7/365 EXPERIENCE

INTERACTIVE PRODUCT EXPERIENCESWITH SMART MIRRORS

AND INTEGRATED COMMERCE

SELF-SERVICE TO COMBATWAITING TIME FRUSTRATION AND

MAXIMIZE STAFF WORKLOAD

SELF-SERVICE TO STIMULATECUSTOMER ENGAGEMENT

AND COLLECT PERSONAL DATA

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LOWE’S IS AUTOMATING MOST OF THE BASIC COMMON GENERIC EMPLOYEE INTERACTIONSIN FAVOR OF A BETTER CUSTOMER EXPERIENCE

BY 2020, 100 MILLION CONSUMERSWILL SHOP IN AUGMENTED REALITY

1 IN 5 GLOBAL BRANDS WILL USEAUGMENTED REALITY IN THEIR

SHOPPING EXEPERIENCE BY Q4 2017

COCA-COLA’S RETAIL LOCATION IN ORLANDO DELIVERS A MAXIMUM IMMERSIVE

BRAND EXPERIENCE TO ITS FANS

Customer-CentricContent & Data

USING CRM SOLUTIONS TO CONNECTSMART DATA COLLECTED FROM

DIFFERENT DIGITAL TOUCH POINTS

THE NÄRAFFÄR STORE IN VIKEN (SWEDEN) IS FULLY AUTOMATED

CUSTOMER ACCESS & INVOICING IS HANDLED VIA THE APP

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The new option will enable users to register their credit card info (or use the credit card info they’ve already listed with Facebook) to make purchases without ever leaving the app. 

BUY IT FROM WITHIN A CHATSAY HELLO TO

CONVERSATIONAL COMMERCE

IBM BUYS FLUID’S XPS PLATFORM TO HELP PEOPLE DISCOVER AND BUY THINGS THROUGH CONVERSATIONS(XPS: EXPERT PERSONAL SHOPPING)

XPS essentially has created what IBM believes will be the future of how people interact with commerce (and other) services in the future.

TO REMOVE FRICTION & FRUSTRATION

TO CREATE DELIGHT & SATISFACTION

SOLVE PROBLEMS

SAVE TIME / MONEY

SIMPLIFY

CONNECT

CHALLENGECONNECTSAVE TIMEDISRUPTSIMPLIFYSOLVE PROBLEM

CHALLENGECONNECTSAVE TIME / MONEY

DISRUPTSIMPLIFYSOLVE PROBLEM

DISRUPTSIMPLIFYSAVE TIMECHALLENGESOLVE PROBLEM

Disposable, Instant, One-Time Use, Device Charger

CUSTOMER LOVE

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OUR NEXT GENERATION OFIN-APP EXPERIENCES

IS ALREADY HAPPENING IN CHINA

GOGOBOT (TRIP.COM) ISAN ARTIFICIAL INTELLIGENT

BOT SERVICE THAT WANTS TO BE YOUR TRAVEL AGENT

http://www.huffingtonpost.com/entry/app-lets-you-buy-leftover-food-from-restaurants-and-its-really-cheap_us_57aa4469e4b0ba7ed23dff1a

WASTE MANAGEMENTUPCYCLING AND LOCAL INITIATIVES

CREATE DEEPER CONNECTIONS

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INVENTIVE COMMERCIALIZEDLEAN & AGILE NICHE SERVICES

CAPITALIZE ON SYSTEM GLITCHES

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THERE IS A MARKET FORCATERING PEACE OF MIND

AS A CUSTOMER SERVICE

Outsmart Brands is designed to help you find perfect, money saving alternatives to expensive brand products! It's simple: Get the features you want and save money.

THE OMNICHANNEL SHOPPER ECOSYSTEMIS IN FACT AN EXPERIENCE LIFECYCLE

AND NOT JUST A CUSTOMER JOURNEY

https://atlis.me/

ATLIS LETS PEOPLE ASK FOR THE BESTPLACE TO EAT AND PAYS THE RECOMMENDERS

WHOSE SUGGESTIONS ARE TAKEN

http://www.feltso.com/

FELTSO’S FAKE REVIEW DETECTORFILTERS AUTHENTIC CONTRIBUTIONS

AND USES AI FOR VISUAL ANALYSIS

THE WISDOC APP TAPS YOUR SOCIAL CIRCLES FORGOOD RECOMMENDATIONS AND

ALLOWS YOU TO SCORE DOCTORS & HOSPITALS

Future brand engagement will be initiated by consumers and the well-crafted AI-powered chatbot responses will make the brand engagement authentic, compelling,relevant and personal.

Stores of the future will emphasize selling experiences and lifestyles over products.

The retail model of the future is to provide value-added services attached to a product.

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MEANINGFUL CONTEXTUAL COMMUNICATIONREPLACES GENERIC MESSAGES

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20% OF TOTAL US SALES ARE GENERATED THROUGHMOBILE ORDERS – THE MOBILE LOYALTY CARD

HOLDS A DIGITAL WALLET AND ORDER-AND-PAY-AHEADSERVICE TO STIMULATE THE APP USE AND PROMOTE

THE REWARD SERVICE WITH THESE SPECIAL BENEFITS

PAY-AHEAD TRANSACTIONS HAVE CROSSED THE 10% MARK OF TOTAL SALES

AND STARBUCKS HAS $1.2 BILLION DOLLAR LOADEDIN THE DIGITAL WALLETS

THE MOST IMPORTANT METRICS TO TRACKFOR A LOYALTY OR REWARD PROGRAM ARE

THE NUMBER OF PURCHASES MADE ANDTHE AMOUNT OF MONEY A CUSTOMER SPENT

INCREASED LIKELYHOOD OF SHOPPINGAT STORES WITH LOYALTY PROGRAMS

THE LOYALTY PROGRAM IS AN ESSENTIAL PHASEIN THE GLOBAL ACQUISITION STRATEGY

Take-Aways for Today

• Collecting and Processing Real-Time Analytics • Owning the Buffer Zone Between Your Brand and Customers• Tailor the Journeys - Evolve to a Lifecycle• Semi-Automation or Contextual Android Marketing is Key• Help, Serve, Cater, Supply, Educate, Share

Apply to: B2B, B2C, C2B & O2O

linkedin.com/in/mielvo

@coolz0r

MIEL VAN OPSTAL

JOIN THE LINKEDIN GROUP:DIGITAL CONTEXTUAL INTELLIGENCE