andrew paul robson
DESCRIPTION
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ANDREW- PAULROBSON
Page - 4 - 13
Duke magazine
Page - 14 - 19
Duke magazine styling and photography
Page - 20 - 23
Online communication and trend prediction
Page 24 - 27
Styling of trend prediction
Page 28 - 31
Paul Smith (Events Management)
Page 32 - 41
FMP British Home StoresRebranding and promotion
Photograghy and styling
By Andrew Paul Robson
CONTENT
Duke has been created for that certain gentlemanwho wants to have fun with fashion, an inquisitive, stylish man. Duke offers the reader an insight into elegant vibrant trends that have seen the world of men fashion expand. Duke is a contemporary, artistic magazine that aims to inspire people with their fashion choices and everyday life! Duke is full of Fashion, Style and culture providing the reader with attention-grabbing articles. Duke is a ground breaking magazine and believes that it can supply something for every sexuality.
DUKE
The articles that i have written about in this magazine were to promote charity shop, shopping. all the products that where used within this article, were all bought from a charity shop and adapted to suit and
fit the model.
This article TUX was to show and tell the public about the trends for men’s party wear, this trend was a key factor in 2010. The key colours in this trend were black however each piece of the collection had strong
detailing and accessories.
So here we are the first edition of DUKE magazine the magazine that has been created for that certain gentleman who wants to have fun with fashion, an inquisitive, stylish man. Duke is here to offer you the reader an insight into elegant vibrant trends that have seen the world of men fashion expand. Duke is a contemporary, artistic magazine that aims to inspire people with their fashion choices and everyday life! Duke is full of Fashion, Style and culture providing the
reader with attention-grabbing articles.
Online communication and
Trend prediction
Urban gentleman is all about having fun with what is on offer, mixing and matching different textures, colours and garments
Classic design with a modern twist.
Sharp suits is a elegant male trend that uses high quality fabrics each with an injection of colour. There is over the top accessories to sit along
side your perfectly fitted suit.
Clean, slim fits with strong detailing.
Military man is a trend that has both high quality and luxury, a trend with a regal theme.
Detail is a big deal though out this trend, enhancing the cut and fabric qualities used.
Fabulously British is the English gentlemen’s trend a return to the 1950’s with tweed, flat caps and fantastic detailing. Mixing pattern and block
colours is key to this trend.
Trend prediction styling
In the mind of Paul smith was an exhibition that was set up in theory at the Nottingham contemporary, the exhibition would display everything that has inspired Paul smith, everything from his stamped col-lection and item in his office, items that you wouldn’t expect to find in a top designers office space. this
exhibition.
British home stores has been on the English high street since 1924 and has gone from strength to strength, how ever in recent years the brand has been on a downward spiral with self identity and brand loyalty.
So I set myself the challenge of rebranding the company from bhs to British home store and aiming at a younger male market. I have created a promotional magazine spread and also a new store
visual merchandising scheme
Promotion
These promotional examples will be used throughout a nation wide campaign and sit perfectly along side the new store visual merchandising scheme and magazine promotion. There also will be bus, taxi and
metro advertising.
Studio Photograpghy
These images are untouched, however these image will be touched up and used within the final concept.
Magazine Promotion
These images will be published thoughtout magazines such as GQ and esquire this will further promote the brand and introduce a younger customer base into the brand.
These are the final viewpoints that will be used within my final major project, however these images that are displayed on these pages are unfinished. Each of these viewpoints is to show the visual merchandising and layout of the store. The image to the left shows the entrance of my store into the basement level, which will be the new suiting and accessories area. The image above shows the casual area of British home stores and the final image below show Team lab hangers, this a system that allows the customers to view the clothing on model displayed on
television screen before purchasing.
ROBSONANDREW- PAUL