RIC L. ANDERSONPhone: (214) 544-7350 Cell: (214) 632-9652

rla@andersonbrand.com www.linkedin.com/in/ricanderson11

Diverse Senior Executive with a passion for creating “The Customer Experience” as a competitive advantage. “Executive Leadership and Management” experience in Brick & Mortar, E-Commerce, Direct to Customer, Marketing, and B2B for both Retail and Wholesale. Development of innovative strategies to create unique brand values and be “top of mind” to the Customer. Builds and mentor teams that contribute and execute the strategy.

KEY ACCOMPLISHMENTS & SKILL SETS

Executive Leadership: 15+ years experience at the SVP level in Specialty Retail, Department Stores and Wholesale Consumer Products. (Sears) Highest Cultural Rating of all Sears Merchandising Teams. Led Culture and Strategy Classes to Sears Executive Leadership & Merchandising Teams. (May Co.) DMM of the Year.

Merchandising Strategy: Created and executed successful strategies for multiple products: Apparel, Footwear, Accessories, Children’s, Intimate Apparel, Home Décor and Gourmet Food. Delivered the Bottom Line each time.

P&L Management/ Operations: (Sears)$720M P&L accountability in four revenue channels across 920 Stores; 40+ direct and indirect reports, Russell Newman- Intimate Apparel, Harry and David – Stores and Wholesale, and Fossil Leather Division. Direct or dotted line leadership of Store Operations in each company.

Omni-Channel: (Sears): Vision and development of 5 Revenue Channels. Innovative E-Commerce strategy that increased sales and profit by 300%. Developed $100M B2B strategy opportunity. Created new direct to customer E-Mail strategy including E-Catalogs. Execution of Work Retail Catalog as a revenue channel.

Brand Builder & Entrepreneur: Leadership of teams to successful creation of Fossil Leather, Harry and David Chocolate, Russell Newman Intimates, and Sears (B2B –Catalog- E Commerce). Re-structured all Sears Footwear Private Brands- Logo, Packaging, etc; Creating brand statements that everyone could understand and build upon.

Turnaround Strategy: Successful turnaround strategy at Harry and David Stores- profitable in 12 months; Baskin’s (Regional Department Stores), and the Footwear Division at Sears- highest GM% in Sears history.

Innovation: (Sears) Test of new “Store within a Store” idea created 15-20% increases. (Harry & David) New assortment, Customer transition initiatives and visuals created 25% increases. (Fossil) New Key Chain Product produced GM$ to fund the entire division.

Advanced Merchandising Processes: Created new processes to analyze goals, manage financial opportunities, develop marketing strategy, motivate individuals and teach teams. ("Good-OK- Ugly" Lifestyle financial reviews, “Big Idea”, 12 month Marketing roles & responsibilities, "Fire Breathing Dragon", Weekly "Critical Thought Process".

Cross Functional Relationships: (Sears) Created processes that allowed operations, marketing and other functions to be able to deliver financial goals and objectives. Built Cross Functional Relations in all Senior Management roles.

International Experience: Sourced and managed partnerships with leading manufacturers in 14 countries with multiple products. Facilitate the entire process to meet goals and deliver “concept to shelf” strategy relationships.

Consultant: (Marich) New corporate, branding, assortment and seasonal strategies, increasing sales by 20%. Restructured Cabela’s Merchandising and Inventory Organization in partnership with another consultancy firm.Wide range of projects with multiple types of platforms and products - from gourmet food to gun ranges.

Teaching: Developed and instruct MBA Classes on "Retail Strategy" for SMU’s Business Leadership Center and "Branding 101" at Texas A & M and University of North Texas.

EXECUTIVE EXPERIENCESears Holding Corp.- VP/GMM, Harry and David - SVP-GMM, Saks Inc.-SVP/GMM, Fossil Inc. VP -Leather Division, May Department Stores VP-DMM, Federated Department Stores DMM , Neiman Marcus Buyer

EDUCATIONMissouri State University BS, Business Management and Marketing Graduated Cum Laude

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