analyzing fashion yesterday, today and tomorrow by 2
TRANSCRIPT
Analyzing Fashion Yesterday, Today and Tomorrow by Valerie Steele
The hemlines of History
Valerie Steele
• Ph.D., Yale University
• Director and Chief Curator of The Museum at the Fashion Institute of Technology
• Editor-in-chief of Fashion Theory: The Journal of Dress, Body & Culture (Berg Publishers)
• TV appearances The Oprah Winfrey Show and Undressed: The Story of Fashion
• Written 18 books and also articles
Fashion: Yesterday, Today and Tomorrow• Overview of Fashion
along the History
Fashion: Yesterday, Today and Tomorrow• Overview of Fashion
along the History
• Fashion is in constant evolution
Fashion: Yesterday, Today and Tomorrow• Overview of Fashion
along the History
• Fashion is in constant evolution
• Brands transmit different values
Fashion: Yesterday, Today and Tomorrow• Overview of Fashion
along the History
• Fashion is in constant evolution
• Brands transmit different values• The Rebels
McQueen
Fashion: Yesterday, Today and Tomorrow• Overview of Fashion
along the History
• Fashion is in constant evolution
• Brands transmit different values• The Rebels
McQueen• The Modernists Jil Sander
Fashion: Yesterday, Today and Tomorrow• Overview of Fashion
along the History
• Fashion is in constant evolution
• Brands transmit different values• The Rebels
McQueen• The Modernists Jil Sander• The Romantics
Galliano
Fashion: Yesterday, Today and Tomorrow• Overview of Fashion
along the History
• Fashion is in constant evolution
• Brands transmit different values• The Rebels
McQueen• The Modernists Jil Sander• The Romantics
Galliano
• «Style tribes»
Fashion: Yesterday, Today and Tomorrow• No more «New Looks»
• Changes• Gender equality
• Youthquake
• Mass Manufacturing &
• Globalization
Gender equality
• Business dominated by women before and during the WWI• Chanel• Jeanne Lanvin
• After the war• Christian Dior• Christobal Balenciaga• Jacques Fath
• Cold War = Dress right
• Women’s liberation• Mary Quant
• 60s – 70s Women start to work and wear trousers
Youthquake
• Mary Quant vs The world• Miniskirt• Designed for young
people• «It wasn’t me or
Courregès who invented the miniskirt- it was the girls in the street who did it»
Youthquake
• Mary Quant vs The world• Miniskirt• Designed for young
people• «It wasn’t me or
Courregès who invented the miniskirt- it was the girls in the street who did it»
• YSL = Beat Look 60s
Youthquake
• Mary Quant vs The world• Miniskirt• Designed for young
people• «It wasn’t me or
Courregès who invented the miniskirt- it was the girls in the street who did it»
• YSL = Beat Look 60s• Hippies against the
System
Youthquake
• Mary Quant vs The world• Miniskirt• Designed for young
people• «It wasn’t me or
Courregès who invented the miniskirt- it was the girls in the street who did it»
• YSL = Beat Look 60s• Hippies against the
System• 70s = Conservative vs
«trash»• Vivienne Westwood =
punk style• Jean Paul Gaultier• Calvin Klein = minimalist
modernism
Mass manufacturing & Globalization
• From atelier to a global corporate conglomerate
• Designers in charge of brands of other countries
• Tom Ford for Gucci
• New Designers from Japan
• Kawakubos
• Yohji Yamamoto
• Issey Miyake