analytics7-7 launch press release

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    Archive Press Release(Products mentioned in this Archive Press Release may or may not be available from the manufacturer.)

    Release date: October 8, 2003

    Siebel Systems Introduces Next Generation Enterprise Business Intelligence Platform

    Products

    Market Leader in CRM and Customer Analytics Responds to Customers Need for New Levels ofEnterprise Business Intelligence

    SAN DIEGO October 8, 2003 Siebel Systems, Inc. (NASDAQ: SEBL), today announced a series

    of new products and enhancements to all Siebel Analytics platform products, resulting in theintroduction of the Siebel Enterprise Analytic Platform 7.7. With Siebel Enterprise Analytic Platform

    7.7, Siebel is responding to customers need for new levels of business intelligence and insightacross the enterprise. With todays announcements, Siebel Systems is further extending itsleadership in customer analytics and is now expanding its focus to include the large marketopportunity for a new generation of enterprise-class business intelligence platform solutions.

    Since introducing Siebel Analytics 7, we have become the clear leader in the customer analyticapplications market, said David Schmaier, executive vice president, Siebel Systems. Many of ourblue chip customers are now using Siebel Analytics beyond customer analytics to provide new

    levels of business intelligence capabilities throughout the enterprise. Todays announcementsrepresent an important step in our strategy of providing the customer analytics and enterprisebusiness intelligence solutions that organizations require to derive maximum business value andcompetitive advantage.

    Companies have made very significant investments in core operational systems such as Finance,Supply Chain, ERP and CRM, which have for the most part yielded considerable business benefits.However, most of the value from these systems has been derived through increased efficiency and

    automation. Additionally, most organizations have invested in data warehousing and variousbusiness intelligence tools including query, reporting and OLAP products.

    While these investments have provided the necessary data infrastructure, very few organizations

    have been able to truly maximize the value of their information and deliver on the vision of

    providing the right information, to the right person, at just the right time, to enable fact-basedactions and interactions.

    In providing market leading customer and business insight solutions for many of the leading andmost analytically sophisticated companies across a wide range of industries, Siebel Systems has

    delivered the innovations necessary for a new generation of business intelligence capabilities.Now, with the introduction of Siebel Enterprise Analytic Platform 7.7, Siebel Systems is respondingto the continuing requirements of these thought leading companies with the next generation inenterprise business intelligence platform solutions. Unlike traditional business intelligence tools,

    the Siebel Enterprise Analytic Platform is uniquely capable of addressing the following criticalcustomer requirements:

    Pervasive, Actionable Intelligence: The ability to provide any and all knowledge workers with

    relevant, timely and actionable information based on their role. Business Intelligence is shiftingbeyond solely measurement and reporting to enabling intelligent actions and interactions, which

    requires information that is current, complete, and tailored to the individuals role. The userexperience must be intuitive enough for any worker and provide full interactivity and self

    sufficiency without analyst or IT intervention.

    Guided Analytics: The ability to guide users on a path to discovery and action, leading themthrough the analysis process to come to the best decision or action. This capability should operate

    in an agent-like manner, resulting in analytic workflows that automate the discovery-to-actionprocess.

    Opportunity Detection and Notification: Given growing data volumes, theres a need not only to

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    automate identification of problems and opportunities that might otherwise go undetected, butalso to identify and notify the most appropriate individuals and provide the information needed totake action.

    Intelligence Anytime, Anywhere: The full range of analytic capabilities must be available to usersanytime and anywhere, whether on the corporate network or intranet, connected to the Internet,or operating in a disconnected mode. Users must also be able to receive analytic alerts on mobile

    devices such as handheld devices, cell phones, pagers, fax, etc.

    Rich, Complete, Real-time Information: The solution must hide from users all complexity

    associated with the physical data, its location and structure, while also providing pervasive andactionable intelligence. This requires a high degree of analytic data access sophistication and high

    performance access optimized for very large data warehouses, complex schemas and a wide rangeof data sources. Additionally, many new analytic needs require access beyond the data warehouse

    to get real-time, complete and detailed information from operational sources and data stores. Thismust be done with a high degree of efficiency because organizations cannot afford to compromise

    performance.

    Analytic Depth: In order to have a single version of the truth, all metrics must be computed ina consistent and reliable manner. A full range of analytic functionality is necessary to derive insightfrom data, including calculations and aggregations, analytic processing and dimensionalcalculations, date and time awareness, set based analysis, data mining and predictive analytics.

    Scalable, Mission-Critical Architecture: As business intelligence expands to many more users, incomplex and heterogeneous environments with larger data volumes, new architectural approachesare required. Also, as these capabilities become more vital, they must provide levels of scalability,

    performance, reliability and availability expected of mission-critical systems.

    Rapid Deployment, Lowest TCO: These systems must offer easy administration, rapiddeployment and time to solution, along with the flexibility to easily respond to changes in analytic

    needs and data sources. Large scale deployments must be possible without adding administrativecomplexity and large hardware expense. Low total cost of ownership is a critical requirement.

    Open Platform: The solution must be a true enterprise analytics platform, enabling integration

    with other key applications, leveraging significant data warehouse, data marts and datainfrastructure investments, and fitting with enterprise architecture standards. It must also provide

    rich analytic functionality integrated with other tools and applications even in real-time. Fullsupport for Web Services and important standards is required.

    Siebel Systems has rapidly emerged as the leader in the customer intelligence market, said Mark

    Smith, senior vice president of research, Ventana Research. With its next-generation businessintelligence platform, Siebel is uniquely capable of delivering on these critical new requirementsfor enterprise class business intelligence and performance management.

    Siebel Analytics provides a unique combination of true end user ease with powerful analyticcapabilities and best-in-class scalability, said James Holder, Director of Engineering Systems,Union Pacific Railroad. These unique capabilities have enabled us to provide actionable, timelyinformation to more than 4,000 users in a very complex, data intensive environment. As a result

    we are delivering significant business value with an exceptionally low TCO. Based on our greatsuccess with Siebel Analytics, we have expanded our licenses and are looking forward toupgrading to this exciting new 7.7 release.

    The Siebel Enterprise Analytic Platform 7.7 includes Siebel Answers and Intelligence Dashboards,providing interactive access for end users; Siebel Delivers, providing analytic detection andnotification; the Siebel Analytics Server, providing new levels of insight from enterprise data; andthe new Siebel Data Mining products.

    Siebel Intelligence Dashboards, Siebel Answers, and Siebel Delivers:

    Siebel Intelligence Dashboards provides users with intuitive, interactive access to visually rich and

    actionable information that is dynamically personalized based on their role and identity. All

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    information is live, not static, reflecting the latest data. These dashboards are fully flexible,enabling users to filter, drill-down, spot issues, explore and act. Through the new guided analyticscapabilities, users can be led on a path to discovery and action, so that any user can follow theproper next step in analyzing information to reach the best decision or action.

    Siebel Answers provides full ad hoc analytic functionality based on a pure Web architecture. Endusers interact with a logical view of information, organized to reflect how they think rather than

    how data is structured and stored. With just a few clicks, users can create their own analysis anddisplay it in tables, charts, pivot tables and a myriad of highly visual formats. This easeof-useempowers new classes of users with true self-service access to information and the ability to

    create new analysis, reports, charts and even full dashboards without requiring analyst or ITintervention. And with just a few clicks, anything created in Siebel Answers can be published in

    the users personal dashboard or to shared dashboards for use by others.

    Siebel Delivers enables users to create schedule- or event-based analytic processes to detectproblems and opportunities. Once an opportunity is detected, the appropriate person(s) can be

    identified and notified via e-mail, cell phone, pager or fax, and provided with the informationnecessary to understand the issue and take action. Additionally, these processes can trigger other

    analytic processes, creating an automated analytic workflow. As a result, any user can beimmediately made aware of problems and opportunities that might otherwise go undetected.

    With the 7.7 release, numerous new products and enhancements have been made to Siebel

    Delivers, Siebel Answers, and Siebel Intelligence Dashboards including:

    Usability improvements based on customer feedback and usability studies

    New levels of control over all visual formatting aspects and print control

    Tight integration with MS Excel, other applications and PDF output

    New chart types and new levels of control over all aspects of charts and graphs

    New guided analytics, which includes more sophisticated analytic workflow and alerts

    New mobile analytics products, providing a range of offline functionality from dashboardinteraction to full ad hoc analytic capabilities

    Numerous new view and visualization types, and new Pivot table functionality

    Complete functionality exposed through new Web services APIs

    Siebel Analytics Server

    The Siebel Analytics Server provides the most powerful business intelligence and analytic

    capabilities against even the largest and most complex data warehouses, while efficientlyspanning data in analytical and operational data stores to provide more complete, timely andactionable insight. These unique capabilities enable entirely new classes of business intelligencesolutions that can drive intelligent actions and interactions, even in real-time. Additionally, the

    Siebel Analytics Server has proven in real world customer implementations and benchmarks toprovide the highest levels of performance and scalability at the lowest TCO. With this release, theSiebel Analytics Server now provides high performance predictive analytics in batches or real-time

    with the new Siebel Data Mining Engine.

    Other new enhancements to the Siebel Analytics Server include:

    Native driver support and additional platform-specific optimizations for latest versions of IBM

    DB2, Oracle and MS SQL Server databases

    Support for multi-dimensional data sources including MS Analysis Services, and intention tosupport XML for Analysis API

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    Enhanced usage tracking, multi-user administration and easy administration, including newanalytic schema auto-detection and administration wizards

    Aggregate persistence and write back capabilities

    Fully integrated data mining engine option for Siebel Analytic Server, which includes an opendata mining adapter for execution of other models (via PMML or callable API)

    New UNIX clustering and clustering enhancements for Windows 2000

    Continued improvements to best-in-class performance and scalability

    Siebel Data Mining Products:

    New with this release is the Siebel Data Mining series of products. This includes the Siebel DataMining Engine, which is fully integrated with the Siebel Analytic Server and provides high

    performance data mining model execution in a server environment, both in batches and real-time.The Siebel Data Mining Workbench provides the analyst with comprehensive data mining

    functionality and supports a wide range of proven data mining models, algorithms and techniques.It also provides one button deployment of models to the Siebel Analytics Server, enabling serverside model execution in batch or real-time. Siebel Business Miner enables a business user to beled through a wizard process to either utilize models already created and deployed or to auto-

    select and create the most appropriate model. The Intelligent Interaction Manager enables liveaccess to any data mining, predictive analytics or Siebel Analytics Server functionality to beseamlessly integrated into Siebels market leading CRM products.

    Siebel Analytics has achieved success with leading companies across a broad range of industriesincluding AXA Financial; Blue Cross Blue Shield of Florida; BMW Financial Services; BT Plc; TheClorox Services Company; Baxter Healthcare Corp.; DaimlerChrysler; Fleet Boston FinancialCorporation; Honeywell Aerospace; Royal Bank of Canada; Telecom Italia Mobile S.p.A.; Union

    Pacific Railroad Company; United Health Care; and Verizon Global Solutions.

    About Siebel Systems

    Siebel Systems, Inc. is a leading provider of business applications software, enabling corporationsto sell to, market to, and serve customers across multiple channels and lines of business. With

    more than 3,500 customers worldwide, Siebel Systems provides organizations with a proven set ofindustry-specific best practices, CRM applications, and business processes, empowering them to

    consistently deliver superior customer experiences and establish more profitable customerrelationships. Siebel Systems sales and service facilities are located in more than 30 countries.

    Company Information:Name: Siebel Systems, Inc.Address: 2207 Bridgepointe Pkwy.

    City: San MateoState: CAZIP: 94404Country: USA

    Phone: 650-295-5000

    FAX: 650-295-5111http://www.siebel.com/

    http://www.siebel.com/http://www.siebel.com/