Analysis of a promotional package

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POSTER

There is a consistent font style used within the poster and trailer.The images used within the trailer and the poster are both home made footage images.

The date and time at the bottom emphasis that it is home made footage through the poster and trailer.

The film’s title is always in the same font. This is done to make it recognisable for the audience.

The colour scheme used throughout is consistent. The use of black and red are used to connote fear.

TRAILER

I have analysed the paranormal activity promotional packages, which are of the horror genre. There is a consistent font style used within the poster and trailer, which clearly links them together. This contributes towards it being recognisable during advertising. The consistency ensures that the poster and trailer can be related to each other by the audience, representing that the advertisements have a clear house style that is used throughout and easily recognised. This contributes to creating brand identity, meaning that every time the audience see that font style, they associate it with the paranormal activity films, which is extremely important towards the popularity of a film. All of these elements contribute to the promotional packages appealing to the target audience who are interested in films of a horror genre, especially alongside the colour scheme that is used throughout. The main colours used throughout are red, black and white, all of which connote danger and fear which is conventional for a horror film.

TRAILER

I have analysed the paranormal activity promotional packages, which are of the horror genre. Home footage is emphasised with the fuzzy screens that appear often, especially when here is a change of scene, here is a sign of this wit the image on the poster, linking them together clearly. This contributes towards it being recognisable during advertising. The consistency ensures that the poster and trailer can be related to each other by the audience, representing that the advertisements have a clear house style that is used throughout and easily recognised. This contributes to creating brand identity, meaning that every time the audience see a sign of home made footage going wrong, they associate it with the paranormal activity films, which is extremely important towards the popularity of a film. This element contributes to the promotional packages appealing to the target audience who are interested in films of a horror genre.

TRAILER

I have analysed the paranormal activity promotional packages, which are of the horror genre. There is a consistent appearance of young children, this is a main feature of paranormal activity films. Also the time stamp appears in both the film trailer and the poster, which clearly links them together. This contributes towards it being recognisable during advertising. The consistency ensures that the poster and trailer can be related to each other by the audience, representing that the advertisements have a clear house style that is used throughout and easily recognised. This contributes to creating brand identity, meaning that every time the audience see that font style, they associate it with the paranormal activity films, which is extremely important towards the popularity of a film. These elements contribute to the promotional packages appealing to the target audience who are interested in films of a horror genre.

TRAILER

I have analysed the paranormal activity promotional packages, which are of the horror genre. There is a consistent emphasis on he fact that home made footage is being emphasised, especially due to the blue colour of the room due to it recording at night. This links the poster and the trailer together due to the image on the poster being similar to the one above. used within the poster and trailer, which clearly links them together. This contributes towards it being recognisable during advertising. The consistency ensures that the poster and trailer can be related to each other by the audience, representing that the advertisements have a clear house style that is used throughout and easily recognised. This contributes to creating brand identity, meaning that every time the audience see that colour onscreen in a similar setting of a child’s bedroom they then associate it with the paranormal activity films, which is extremely important towards the popularity of a film. This element contributes to the promotional packages appealing to the target audience who are interested in films of a horror genre.

TRAILER

I have analysed the paranormal activity promotional packages, which are of the horror genre. The films title always appears in the same font, this is done to ensure that it is recognisable to the audience, this then links the poster and the film trailer together. Paranormal activity’s title acts like a logo for all of the films, contributing to creating brand identity, meaning that every time the audience see that font style, they associate it with the paranormal activity films, which is extremely important towards the popularity of a film. The consistency ensures that the poster and trailer can be related to each other by the audience, representing that the advertisements have a clear house style that is used throughout and easily recognised. This element contributes to the promotional packages appealing to the target audience who are interested in films of a horror genre.