analysing nme dizzee rascal cover
TRANSCRIPT
Analysis of magazine front coversCover 1.NME Sept 2009
Dizzee Rascal Edition
FRONT COVER ANALYSISThe masthead is ‘NME’ which stands for New Musical Express – immediately signifying a music based magazine. It is also a play on words, with ‘NME’ sounding like ‘enemy’, suggesting a rebelling attitude and hinting at the genre of magazine to be quite different and indie.
The header suggests what bands, artists and music genres will be included in the contents of the magazine, to appeal to target audiences who like them artists, to buy it. They are written in upper case letters to make it stand out, and alternating black and red writing to carry on with the indie style and colour theme.The sell lines and
cover lines give the audience an insight into the music inside the magazine. They are on the same level as the masthead which makes them more noticeable to the audience.
The main image is at a canted angle to suggest movement and liveliness. It is of a hip-hop/rap star Dizzee Rascal. The image relates to the magazine and its genre, and makes the front cover stand out on the shelf. The colour of his clothes also match the colour of the magazine, so everything fits together.The main cover line is an anchor to the main image to name the star and show who he is. It is written in a large upper case font and is at opposing angles, with a large drop shadow to make it seem bouncy and full of movement, just like the image suggests with the canted angle.
The barcode, date of issue and price are all there for reason of selling and to allow target audience to know the necessary information for them to buy it.
The footer shows bands and artists listed and previewed that will be within the magazine. It is used to attract their fans as a target audience to read the magazine if they are interested about them artists.
The use of a pull quote again shows an insight into an interview inside the magazine and is used to attract the audience, as it doesn’t reveal everything yet seems interesting enough for them to want to buy it and read more. It is written again in upper case letters and large font, to stand out of the page and gain attention.
The background shows a graffiti wall and chequered flooring which Dizzee is standing on. This relates to his genre of hip/hop, as it is associated with the streets and rebellion.
The flash shows an insight to what is included in the magazine, giving an appeal to the audience to buy it.
Rule of thirds isn't used in the magazine cover, as it is an indie style magazine and so is different to usual ones. The way it is laid out is unique and interesting, so gains attention from its target audience.
TARGET AUDIENCE OF THIS MAGAZINE
Methods used to attract the audience
Overall music and music culture style of the magazine.
Relevant artists and music genres that the target audience listen to and would like.
Indie styling and unusual display to attract the audience
Magazine statistics:Male: 66%Female: 34%Student: 35%Average Age: 23ABC1: 61%Circulation: 23,924Readership: 289,000Cost: £2.40The readers:NME audience are typically
more influential within their social circles and groups, making them twice as likely amongst their friends to know what's going on.
They are obsessed by music. Research shows they rely on editorial and ads to keep them up to date with new music, making them the authority in music throughout their peer groups.
NME readers and influential
when it comes to mobiles – they are 3 times more likely to convince family and friends what mobile phone to buy.
STRETCH AND CHALLENGEACTIVITY-
USE THE HYPERLINK FOR DIRECT ACCESS TO NME
http://www.nme.com/magazineIPC media (Time inc.) publish NME Magazine
It is the biggest selling weekly magazine in the world
First issue 7th march 1952
NME is a music magazine, focusing on alternative music such as Oasis and Joy Division – who were thought to be the pioneers and main image setters for this genre of music.
