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ANA G REEN Agricultural Training Initiative

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Page 1: AnaGreen Low-Low Res Ministry Presentation

ANAGREEN

Agricultural Training Initiative

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November 2015 South African Trade Delegation To Germany & Greece

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Germany

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The wholesale market for fruit, vegetables and flowers was first built at its current site in the Hammerbrook district of Hamburg in 1962. The site covers 273,464 m². The market hall offers 64,991 m² of wholesaling space with a further 55,167 m² of outside space available for handling

produce, of which some 28,360 m2 is privately owned. The entire range of services connected with the distribution of food is available.

“Hamburg Fresh Produce Market”

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Hamburg Fresh Produce MarketThe Hamburg Fresh Produce Market is the biggest wholesale market in Europe trading with fruits, flowers and vegetables. The market was established by the City of Hamburg, which is at the same time the province of Hamburg.

The city is represented by an MD Mrs Eliane Steinmeyer who employs about forty-five administrative officials. The market is run by cooperatives(companies) and represented by CEO Mr Hans-Joachim Conrad who has held this position since 1992.

There are about a hundred companies that rent space at the market and have to meet certain food safety standards. The cooperatives source the fresh produce from all over the world as well a distributing the products to supermarkets and other consumers across Germany and Europe.

Mr Conrad visited South Africa recently accompanied by one of the cooperative members at the invitation of Anagenisis. They were introduced to the Minister of Agriculture and his advisers.

They were given the opportunity by the Minister and his advisers to attend a workshop hosted by the Motsepe foundation; where they met with traditional leaders who own most of the land and are the custodians of the land on behalf of their communities. Some of these landholdings are intended (where appropriate) to be included in the One Million Hectare Presidential Food Security Initiative once approved by the custodians.

The Hamburg team is interested in establishing orchards for pomegranates, olives, vines, paprika and some nut varieties. They want to support the production of pomegranates on more than 1000ha of land. The next step is the identification of the areas to grow the crops.

Mr Conrad is busy talking to other members of his cooperatives that are interested in working with Anagenisis to provide markets for other fresh produce products. One such company called Schindler is already setting up presence in South Africa.

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The long term target would be for Anagenisis to establish presence at the market as a role player.

Hamburg market is highly motivated to develop a very strong relationship with the million hectare Presidential Food Security Initiative and especially in promoting more naturally grown heritage seed food products.

Mr Conrad has also identified some companies that are interested in medicinal herbs.

Mr Conrad has also been approached by a renowned German TV channel, which wants to produce a documentary on the genesis of the one million hectare program.

The market is also prepared to run an awareness program intended to promote good healthy food products from Africa together with Anagenisis & DAFF to initiate an annual “Taste of Africa” event at the market.

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INVITATION

On the occasion of the visit of H. E. Jacob Zuma, President of the Republic of South Africa

the Sub-Saharan Africa Initiative of German Business (SAFRI) and the DZ-Bank cor-

dially invites you to an

Evening Reception with H. E. President Jacob Zuma

10 November 2015, 18:30 h, DZ Bank, Pariser Platz 3, 10117 Berlin.

South Africa is Germany’s most important economic partner in Africa. As the most industrialized and diversified country on the African continent South Africa offers enormous potential for bilateral business cooperation. Such opportunities will be the focus of the Evening Reception with H. E. President Jacob Zuma and an accompany-ing high-ranking South African business delegation. The Evening Reception will offer a platform for German and South African high-level representatives from business and politics to exchange on current developments, to discuss potential for partnerships and to establish or deepen contacts. Program Opening Prof Dr Heinz-Walter Große, SAFRI Chairman Dr Rob Davies, Minister of Trade and Industry, Republic of South Africa Keynote H. E. Jacob Zuma, President of the Republic of South Africa Get Together For further information please contact www.safri.de. Registration is possible exclu-sively via online registration. Please note that the number of participants is limited and participants will be accepted in the order of their registration. We look forward to seeing you!

DZ Bank Berlin

Florian Strassberger -Managing Director DZ Bank will visit South Africa

early 2016

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Merkel praises SA as ‘important partner’

BERLIN — German Chancellor Angela Merkel met with President Jacob Zuma on Tuesday, calling South Africa one of the most important partners on the African continent.

Germany is SA’s second-most important trading partner, with more than 600 German firms active in the country. Bilateral relations were very good, she said.

As areas in which even more co-operation were possible Ms Merkel named the fight against Islamist terrorism, their current energy partnership, science, as well as climate policies.

The visit is an important one‚ the heavyweight of this continent meets the heavyweight of Europe … the importance of the visit‚ is that these (leaders)‚ at such a turbulent time‚ come together.”

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AGRITECNICAAGRITECHNICA is the world’s leading exhibition for agricultural machinery and equipment: More than 2,900 exhibitors from 52 countries are presenting ag machinery for professional plant production. On seven days 451,000 expert visitors from 115 countries came to the fair, including 98,000 international visitors.

CLAAS GLOBAL SALES GMBH

Claas is a family business company in the third generation that manufactures agricultural equipment like combined harvesters and tractors.

They started with combine harvesters but later bought out Renault and today they are also producing tractors in France.

The third generation MDs are Mr Jan-Hendix Mohr and Katharina Claas.

Claas have a mechanization training academy at their production factory at Harzewinkel where they train their dealers on the maintenance of their equipment.

Chief Godfrey has worked with the head of the academy Dr Matthes to developed a mechanization training program together with the Deula establishments.

Claas are supporting a model farm in Zambia and they equally interested to initiate the same arrangement on a farm or farms identified by the partnership of DAFF and Anagenisis. Their motto is the bottom-up approach where it is important to empower the farmer who will be able to buy their equipment. They see this opportunity by involving themselves in the one million hectare program.

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DEULA

DEULA agricultural mechanization centres were established by government with the aim to teach German farmers the efficient utilization of agricultural land with a concept called LERNEN DURCH BEGREIFEN meaning LEARNING BY DOING.

The farmers are taught 90% practically and 10% theoretically. A farmer must be able to repair his farming equipment on his own. All manufacturers of agro equipment supply their products samples to the Deulas for training purposes.

The Deulas offer a driver´s licence course since logistics is part and parcel of the agro industries. It is felt that the project needs to explore train the trainer program in the short term. In Germany almost all farmers have a Deula training centre next to them. There are about 15 Deula training centres spread across Germany. They run as independent profitable establishments

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MASCHINENRING

Maschinenring is a farming equipment concept that seeks to optimize a mechanization strategy for a group of farmers within a prescribed region.

It is not sustainable for a farmer to buy all the farming equipment to carry out his activities. Correct and appropriate machine utilization is the key to carrying out sustainably efficient farming. The Maschinenring concept calculates the mechanization requirements from planting up to to bringing the products to the markets. Once the hectarage is established then the programme the equipment requirement and costs are calculated.

BayWa

BayWa means Bayern Warenhaus (Bavarian Warehouse). The concept had very great relevance in developing agriculture in post Germany World War II.

The idea was to supply the farmers with all the agricultural inputs including markets next to the vicinity of the farmers. They also supported the farmers with building materials.

Thus the farmer was empowered to concentrate on production. The Maschinering concept was intergrated into the BayWa concept and today the CEOs of both organizations are great friends and studied at the same university.

They have indicated that they would work together to supporting Anagenisis and DAFF to establish similar activities in the million hectare programm. They are very big in the sourcing of apples from SA in partnership with a company from New Zealand

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BayWa is a group with worldwide operations in the core competencies of trading, logistics and supplementary services in its core segments of Agriculture, Energy, and Building Materials. The head office of the parent company, which was founded in 1923, is

located in Munich. The international activities focus on Europe as well as on the US and New Zealand.

The lion’s share of the Group’s revenues is generated through the farming and food industries. The Agriculture Segment trades in agricultural equipment and resources and collects, stores and sells plant products from the field through to the food industry. Today, the

Agriculture business unit’s activities reach beyond its core regions in Germany and Austria, and the company is one of the largest agricultural traders worldwide. It is also the largest supplier of pome fruit to German retailers and is active in global fruit trading via its holding in New Zealand’s T&G Global Limited (formerly: Turners & Growers Limited). The Agricultural Equipment Business

Unit sells machinery and equipment, buildings and facilities. Premium service is guaranteed through a tightly knit network of workshops and garages.

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Grimme Group

The Grimme Group surpasses a 150 year legacy. Anagenesis and DAFF are assured by the Grimme directorate that they will initiate a pilot potato farming project to

form part of the million hectare initiative.

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All the companies DAFF and Anagenisis met in Germany showed willingness to invest their expertise and resources in supporting the

implementation of the million hectare Presidential Food Security Initiative of South Africa. They are all eager to participate in activities ranging from

market access, training and funding within the million hectare program.

In Conclusion.

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Greece

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Pomegranate Orchards In GreeceThe red fruit that gives good fortune & good health

The Pomegranate is a symbol of good luck, abundance, youth and fertility since antiquity. This red coloured nutritious fruit has a wonderful taste and is part of a Greek New Year’s custom. Tradition has it that on the first day of the year a pomegranate must be broken on the door’s threshold

for good luck. Let’s find out how this fruit has played an important role in Greek art from antiquity up to today and discover simple ways to include this fruit in dishes.

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Greek Honey “Best In the World”

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“ILIDA” A Touch of HistoryBack to 2013 thirty-two producers in the area of Nea Manolada in Ilia founded “Ilida”, a group of strawberry producers, aiming to upgrade the quality

of strawberry cultivation, promote the products of the area and adjust to the new domestic and international trade environment.  

The cultivated areas in the region continue to belong to households, cover 120 hectares and their yields reach 6.000.000 kilos of certificated strawberry.

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YiaYiás FarmLivestock, dairy products, rare species cultivation

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Potato Farms In Greece

Greece's 'potato movement' grows in power A growing group of grassroots activists are cutting out agricultural middlemen and

connecting farmers and shoppers.

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Achaia Chamber of Commerce & Industry

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Still to be exploredOlive Groves

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The Creation of High Value Produce Industry for Small Farmers

Fruits of the Vine & Wine Estates

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Presentation Materials

Executive Summary 22 October 2015

Executive Summary Masters In Agriculture

The AnaGreen Agricultural Training Initiative will develop youth, women and family farmers into “Masters of Agriculture”.

The training model that is being adopted has proven to be successful in several countries including many African countries.

The methodology utilises a unique two-pronged approach; with the first phase of the training model to be implemented as an apprenticeship utilising a hands-on training system on-the-farm for two years. The second phase of the curriculum encompasses the adoption of a mentorship program, whereby the farmer is encouraged to start training the next generation of qualified farmers “under supervision”.

This approach guarantees not only continuation but with supervision; a high quality of education as well. Whilst the new farmers are undergoing intensive training they are incorporated into the million hectare food security initiative, for which Anagenesis is mandated by government.

Masters In Agriculture G �1

Impacts of Climate Change on Agriculture

Climate change affects regions differently, but the poorest regions experience the worst impacts because they are very vulnerable. Countries low on the Human Development Index already experience the greatest reduction in rainfall and the greatest increase in its variability, with implications for agricultural production and livelihoods.

In Africa, current and possible future impacts include increased sea level rise and coastal erosion, stresses on fresh water resources, deforestation, increased intensity and recurrence of disasters, and the spread of malaria. Many African countries are dealing with poverty, a lack of good governance, debt, conflicts,and disease, including HIV/AIDS — all this reduces their capacity to adapt to climate change.

Some African countries will see yields from rain-fed agriculture reduced by up to 50 percent; that agricultural production, including access to food, could be severely compromised; and that this would further adversely affect food security and exacerbate malnutrition.

ANAGREEN | The Agricultural Training Initiative To End Hunger And Poverty|

Training In Agriculture 20 September 2015

Training In Agriculture - A Mature Approach“When gold looses its lustre and jewels sparkle no more,

the costs of a failed farming nation will be borne by tomorrow’s generation.” - -Andreas Bottinger, CEO, AnaGreen Global.

Vision

The aim of the AnaGreen Agricultural Training Initiative is to take existing and new farmers from marginally empowered to “Masters in Agriculture”. Traditional training has proven itself as limited and Inadequate due to its very limiting nature and design. No longer is it good enough to do a short course in a specific field and then be left to your own devices. The aim of the AnaGreen Agricultural Training Initiative is the mentoring and

A Mature Approach �1

The aim of the AnaGreen Agricultural Training Initiative is to take existing and new farmers from marginally empowered to Masters in Agriculture.

Agricultural Training Initiative 18 October 2015

Introduction The AnaGreen Agricultural Training Initiative was developed, in conjunction with the Department of Agriculture, Forestry and Fisheries to reduce the number of perceived “Failed Farmer” initiatives. The majority of farmers are reminiscent of the segregation and colonisation era, with little or no direct exposure to intensive farming methods. Through the years many training initiatives were implemented, but until recently, the focus was on short courses and force-feeding farmer’s impractical methodologies that lacked “after training” support from service providers. The majority of farmers did not fail due to lack of trying, but due to the lack of support offered to them. Short courses armed the individuals with an overwhelming amount of

We Raise The Beautiful Green G �1

The Training Initiative

“Improvements in agricultural productivity create social and economic ripple effects. With increased incomes, small farmers can feed their families nutritionally, send their children to school, provide for their health and invest in their farms. This makes their communities economically stronger and more stable.” Andreas Bottinger, Executive Chairman, AnaGreen Agricultural Training Fund.

The Grow Initiative

“Helping farm families grow more is the smartest way to fight hunger and poverty. It is essential to addressing the need to feed a growing population and improving their nutrition. When farmers can grow more food and earn more income, they can achieve self-sufficiency and live better lives.” Michael Kyriakides, Managing Director of AnaGenesis.

ANAGREEN | The Agricultural Training Initiative To End Poverty And Hunger |

GMore than half the population of South Africa are at risk of hunger

At present 26% of South Africa’s population regularly experiences hunger, and an additional 28.3% are at risk of hunger (SANHANES, 2013). Food insecurity affects formal and informal settlements in both rural and urban areas. According to the SANHANES

survey, the largest groups actually experiencing hunger live in urban informal (32.4%) and rural informal (37.0%) areas. The same areas account for the biggest percentages at risk of hunger: 36.1% in urban informal areas and 32.8% in rural informal areas. The lowest prevalence of hunger, at 19%, was reported in urban formal areas.

The AnaGreen Agricultural Training Initiative headlines goals that will empower, youth, women and families to grow their own food and to develop sustainable farming enterprises, which utilise best practice to harness off-take markets for their produce.

ANAGREENThe Agricultural Training Initiative to End Poverty And Hunger

OUR AGRICULTURAL TRAINING INITIATIVES

EMPOWER WOMEN, YOUTH & FAMILIES

G

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