an introduction to afra furniture

78
© 2014 Afra Furniture 600 Hodge Street Montréal, Québec H4N 2A4 Tel: 1-514-908-0048 www.afrafurniture.com

Upload: afra-furniture

Post on 09-Mar-2016

228 views

Category:

Documents


41 download

DESCRIPTION

A document introducing Afra Furniture, its service and its 7 collections. www.afrafurniture.com

TRANSCRIPT

Page 1: An Introduction to Afra Furniture

© 2014 Afra Furniture 600 Hodge Street Montréal, Québec

H4N 2A4 Tel: 1-514-908-0048

www.afrafurniture.com

Page 2: An Introduction to Afra Furniture
Page 3: An Introduction to Afra Furniture

! About Afra Furniture

! Our Service

! Our 7 Collections

! Recent Projects

Florence Chair & Armchair

Page 4: An Introduction to Afra Furniture
Page 5: An Introduction to Afra Furniture

! Contract furniture manufacturer

! Focusing on hospitality and institutional living spaces

! Rebranded in 2014: Formerly known as

! Local business: Montréal (Ville St.-Laurent)

! European and Japanese suppliers

! Each piece is handcrafted to client’s specifications

Page 6: An Introduction to Afra Furniture

“To inspire designers with a stylish and sophisticated variety of high quality furniture that’s both

functional and comfortable.”

Trend

Page 7: An Introduction to Afra Furniture

We carry an impressive variety of collections and models

!  7 collections with 1000+ items

!  Chairs, armchairs, lounge, barstools, public seating and theatre chairs

!  Up to date with all the latest fabrics and materials

!  Look and styles: "  Thonet/Bentwood, Courthouse, Café, Bistro,

Brasserie and Diner "  French classic: Louis XV & XVI "  Italian classic: Baroque and 17th-18th C Venetian "  Modern and contemporary "  Scandinavian "  American 50s - Art Deco

Page 8: An Introduction to Afra Furniture

① Afra Modeste

② Afra Classic

③ Afra Modern

④ Elegance

⑤ Contemporary

⑥ Danish

⑦ Theater

Page 9: An Introduction to Afra Furniture
Page 10: An Introduction to Afra Furniture

! Chairs are made in Montréal: Assembled, stained and upholstered

! Beech wood and metal frames supplied by European manufacturers

! Customization possible

Page 11: An Introduction to Afra Furniture

! Possible upon designer request (i.e. adding stretchers)

! Client must supply designer drawings and dimensions

! Afra will supply CAD drawings and samples

Page 12: An Introduction to Afra Furniture

Customization available, $100 per color.

Black #25717 Cappuccino #25718 Cherry #25715 Cognac #25517 Elle #27162 Honey #25716

Mahogany #25398 Natural #25528 Safari #27824 Walnut #25397 Wenge #25516 White Wash #25719

Page 13: An Introduction to Afra Furniture

! We deal with all the leading fabric manufacturers and many more! In fact, we deal with all fabric suppliers!

! Material needed provided in yards (yd) with prices

Page 14: An Introduction to Afra Furniture

!  Fire retardant upon request

!  California’s standards are the most stringent in North America

!  State of California Department of Consumer Affaires Bureau of Home Furnishings and Thermal Insulation

! Material and filling materials used in upholstered furniture meet the flame retardant requirements described in California Technical Bulletin 117

Page 15: An Introduction to Afra Furniture

! Samples provided upon request: Expected delivery is 7 to 14 days

! Lead time: 8-10 week (average)

! 5 year warranty: Afra Modeste, Classic and Modern Collections

! 3 year warranty: Contemporary, Elegance & Danish Collections

Page 16: An Introduction to Afra Furniture

•  Over 50 items in inventory •  3 week lead-time •  Maximum 30 units

Luce  Chair  

Elips  Series  

Thonet  Armchair    Barstool  No.  56  

Courthouse  Series  

Basic  Series   Holder  Chair  

Page 17: An Introduction to Afra Furniture

! Customer’s Own Material (COM) Pricing ! Except Pedrali - Grade 1 pricing

! We offer volume based pricing

! 3 levels of COM volume based pricing: ! Level 1: 1 – 10 units ! Level 2: 11 – 30 units ! Level 3: 31 + units

Page 18: An Introduction to Afra Furniture
Page 19: An Introduction to Afra Furniture

!  Afra Modeste Collection has a large variety

"  35+ items "  16 different series

!  Styles: mainly bentwood, bistro, diner and courthouse

!  The collection is continuously updated with new and fresh models

!  This collection is excellent for for bistros, “brasseries” and diners

Page 20: An Introduction to Afra Furniture

Thonet Chair No. 14

! Made in Montréal

!  Beech wood frames from Europe

!  5 year warranty

!  The Afra Modeste Collection offers great value:

!  $0 - $200 = 27 items !  $201 - $500 = 40 items

Page 21: An Introduction to Afra Furniture

Torino Chair

Andy Barstool Bombey Lounge Armchair

! Chair

! Armchair

! Barstool

! Lounge Royal Armchair

Page 22: An Introduction to Afra Furniture

Bistro Armchair Bistro Chair Bistro Barstool

Dresden Barstool Dresden Chair

German Chair

Thonet Chair No. 56 Thonet Chair No. 9

Page 23: An Introduction to Afra Furniture

Thonet Chair & Barstool No. 150

Thonet Chair No. 18

Thonet Armchair No. 56

Thonet Chair No. 9

Thonet Classic Barstool

Page 24: An Introduction to Afra Furniture

Andy Chair

Torino Two Chair Soley Chair

Boston Chair

Torino Chair

Courthouse Chair

Soley Armchair

Samba Armchair

Page 25: An Introduction to Afra Furniture
Page 26: An Introduction to Afra Furniture

!  Afra Classic Collection has a large variety

"  100+ items "  30 different series

!  Styles: mainly classic French and Italian

!  The collection is continuously updated with new and fresh models

!  Traditional look great for residential and retirement homes

Page 27: An Introduction to Afra Furniture

! Made in Montréal

!  5 year warranty

!  The Afra Classic Collection can fulfill a wide range of project budgets:

!  $201 - $500 = 55 items !  $501 - $800 = 21 items !  $801 - $1500 = 14 items !  $1500+ = 6 items Julia

Fiona

Page 28: An Introduction to Afra Furniture

Dakota Armchair Tress Bench

Mirow Barstool

Empire Chair

Uptown 2 Seat Sofa

! Chair

! Armchair

! Barstool

! Sofa ! Poof/Bench

Page 29: An Introduction to Afra Furniture

Large, comfortable chairs with 19 inch depth is perfect for the North American hospitality industry.

Jane Lounge Armchair Bali Lounge 2 Seat Sofa Uptown Chair Fiona Lounge Armchair

Optik Armchair Moka Armchair Alfa 2 Seat Sofa Dance Chair

Page 30: An Introduction to Afra Furniture

Bali Lounge Armchair Douglas DRL Picasso Armchair

Astral Armchair & Pouf Jewel Armchair

Page 31: An Introduction to Afra Furniture

Traforata Series

Traforata Armchair, Barstool and Chair Traforata 3 Seat MS and Armchair MS

Traforata 2 Seat Deluxe Traforata M 3 Seat and M Armchair

Page 32: An Introduction to Afra Furniture

Jane Oval Rome Maddy Louis XV Alika

Large Selection of oval chairs with different price ranges

Page 33: An Introduction to Afra Furniture

Palazao Chair and Armchair

Mirow Chair and Armchair

Fiona One Chair

Page 34: An Introduction to Afra Furniture

Jane Stackable Chair

Louis XV Stackable Chair Fiona Stackable Chair

Page 35: An Introduction to Afra Furniture

Rome Chair Fiona Chair

Classic to Modern The type of finish and upholstery can change

the look and style  

Traforata Armchair Deluxe & Fiona Armchair Grand

Page 36: An Introduction to Afra Furniture
Page 37: An Introduction to Afra Furniture

!  Afra Modern Collection has a large variety

"  270+ items "  40+ different series

!  Styles: Modern and contemporary

!  The collection is continuously updated with new and fresh models

!  Great for restaurants, lounges, hotel rooms, waiting, conference, office rooms, etc.

Page 38: An Introduction to Afra Furniture

! Our Italian supplier is one of the world’s premium furniture makers

!  Its clients include renowned companies of the furniture industry such as:

Page 39: An Introduction to Afra Furniture

! Modern design and look

!  Very comfortable

!  Polflex:

"  Polyurethane molded to metal & wooden frames

"  Shape will never deform: Avg. density is 50 kg/m

"  Seat Firmness can be modified (upon request)

Mateo R9

Page 40: An Introduction to Afra Furniture

! Made in Montréal

!  5 year warranty

!  The Afra Modern Collection can fulfill a wide range of project budgets:

!  $0- $200 = 5 items !  $201 - $500 = 188 items !  $501 - $800 = 52 items !  $801 - $1500 = 25 items !  $1500+ = 3 items

Lucia L3

Page 41: An Introduction to Afra Furniture

Eileen Sofa

Livia MSL Lounge Nelly Three Barstool

! Chair

! Armchair

! Barstool

! Lounge

! Sofa

! Pouf

Cali R8 Armchair Hugo C3 Pouf

Frost Chair

Page 42: An Introduction to Afra Furniture

Lobi Lounge Armchair Ann P10 Armchair

Lila S6 Lounge

Dima Armchair w Legs

Cali C6 Armchair Madeira Lounge

Page 43: An Introduction to Afra Furniture

•  Over 20 wood or metal bases

•  Many choices:

"  Chrome "  Castor wheels "  Fixed base "  Swiveling "  1 or 4 legs "  Star shape "  Barstool "  Sled "  Etc.  

Page 44: An Introduction to Afra Furniture
Page 45: An Introduction to Afra Furniture

! Exclusivity in Canada

! 100% made in Italy

! 90+ years of chair making experience

! Creativity and passion producing highly sophisticated, modern, elegant and fascinating furniture

“A Tale of everyday elegance.”

Torso 837/AI

Page 46: An Introduction to Afra Furniture

!  Ideal for 4, 5 et 6 star projects

! Wood: oak, ash and walnut

! Prices start at $500

! 3 year warranty

“A Tale of everyday elegance.”

LUNA 758/P

Page 47: An Introduction to Afra Furniture

Torso 837/I

Torso 837/LI

Diva 775/AI

Diva 775/IL

Grace 834/PMCC

Page 48: An Introduction to Afra Furniture
Page 49: An Introduction to Afra Furniture

! Made in Italy

!  All products focused on functionality and design

! Main values: Design oriented, high quality standards, short delivery periods and excellent customer service

Sign 455

Page 50: An Introduction to Afra Furniture

!  Satisfies the most varied needs: Hotels, restaurants, shopping centers, airports, stadiums, offices spaces, education, cafés, outdoors, etc.

!  Excellent for food courts and public spaces

Kuadra XL

Page 51: An Introduction to Afra Furniture

!  Different shapes and materials:

"  Wood: Oak, ash, beech, veneer and laminate

"  Plastics: polypropylene, polycarbonate, polyethylene, technopolymer, methacrylate, acrylic and nylon

"  Four frame sizes (14, 16, 20 and 24mm)

"  Fully upholstered including the frame

"  3 year warranty Ester 691

Page 52: An Introduction to Afra Furniture

Allure 735

Blitz 641

Pasha 660

Host Lounge

Miss-Alù

Leila 681

Page 53: An Introduction to Afra Furniture
Page 54: An Introduction to Afra Furniture

!  Unique, mid-century, post-modern, Scandinavian design: "  Minimalist: Clean, simple, natural with contours "  Wood: Oak, teak, rosewood and walnut " 

Ib Kofod Larsen

Elisabeth

!  Furniture became increasingly desirable over time !  Designed the famous Elisabeth chair

Ib Kofod Larsen  

日本製  « Made  in  Japan  »  

Page 55: An Introduction to Afra Furniture

IL-08 IL-10

IL-07 JUN-02 SR-02

JUN-01

Page 56: An Introduction to Afra Furniture
Page 57: An Introduction to Afra Furniture

!  Trusted partner: 100+ years experience

!  Perfect for theatres, cinemas, auditoriums, conferences and sports halls, lecture rooms, etc.

!  Chairs are tailored to meet architects’ requirements

HER995 ST

HER998 ST

HER999 ST

HER893 ST

Page 58: An Introduction to Afra Furniture
Page 59: An Introduction to Afra Furniture
Page 60: An Introduction to Afra Furniture
Page 61: An Introduction to Afra Furniture

Diva 775/AI Diva 775/I

Diva 775/IL Diva 775/P

Diva 775/PL

Page 62: An Introduction to Afra Furniture

!  Westin San Francisco

!  Marriott Vancouver

!  Hambar Restaurant

!  Żyara

!  Rialto Theatre

Page 63: An Introduction to Afra Furniture

!  MaSo Restaurant

!  Downtown S-F: trendy South of Market (SOMA) neighborhood

!  Californian menu

!  Retro look: « computer design of Silicon Valley’s early days »  

Page 64: An Introduction to Afra Furniture

Courthouse Armchair

Courthouse Chair

Page 65: An Introduction to Afra Furniture

!  Showcase Bar and Restaurant

! Modern and trendy

! Menu: French-Californian and local ingredients

Page 66: An Introduction to Afra Furniture

Anna Luna 2 Armchair

Anna Luna 2 Chair

Holder Chair

Holder Armchair

Fiona Modern Armchair

Fiona Modern Armchair Deluxe

Page 67: An Introduction to Afra Furniture
Page 68: An Introduction to Afra Furniture

!  Restaurant specializing in hams and “charcuteries”

! Old Montréal, Hotel St. Paul

!  Retail Design Institute Awards First Prize Interior Design

Page 69: An Introduction to Afra Furniture

Luce Chair

Luce Barstool

Page 70: An Introduction to Afra Furniture
Page 71: An Introduction to Afra Furniture

! Brossard, Quartier DIX30

! Restaurant and lounge: Lebanese and Mediterranean gastronomy

! Custom stain finish

Page 72: An Introduction to Afra Furniture

Jade Chair

Otto Lounge

Laurren Lounge Armchair

Basic Barstool

Oliver One Chair

Page 73: An Introduction to Afra Furniture
Page 74: An Introduction to Afra Furniture

!  One of Montréal’s iconic buildings: Constructed in 1924

!  Restoration’s mandate: To conserve the unique architecture, style, graceful proportions, elegant details and acoustic performance

!  Special case: Afra only supplier able to deliver in 3 unique chair formats

Page 75: An Introduction to Afra Furniture
Page 76: An Introduction to Afra Furniture
Page 77: An Introduction to Afra Furniture

Foster 2

Page 78: An Introduction to Afra Furniture

© 2014 Afra Furniture 600 Hodge Street Montréal, Québec

H4N 2A4 Tel: 1-514-908-0048

www.afrafurniture.com