an introduction facebook for small businesses
DESCRIPTION
This is the 2nd module from my 6 workshops being held at The Pennoyer Centre, Pulham St. Mary, Norfolk. Find out more about this workshop and future ones by visiting: http://www.pennoyers.org.uk/index.php/whats-on/62.htmlTRANSCRIPT
An Introduction to Facebook for Small Businesses
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Business GoalsGet found by those looking for what you do
Connect and engage with your audience
Build a community around your organisation
Share relevant & interesting content to grow your audience
Gain leads and ultimately customers
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TerminologyEdgerank
Friend or Fan
Group
Like
News Feed
Page
Profile
Wall
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Set Up A Business Page
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Creating the Pagehttps://www.facebook.com/pages/create/
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Profile & Cover Photo
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Editing the Page
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Administrators
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Page OptimisationComplete your profile & update regularly
Add relevant applications – Events, Email Signup
Professional images
Plan your messaging
Engage with users
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Page PromotionIt’s all about content:
Studies by Dan Zarrella a social, search, and viral marketing scientist for HubSpot.
A Group or Page?Communities & Interests – Groups
Businesses & Organisations - Pages
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Measurement & Metrics
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Facebook Insights
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Tracking Your Success
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Tracking Engagement
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Some Best PractisesBe interactive
Early or exclusive offers
Curate relevant content
Like others too
Engagement is key
Don’t pitch
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Thank You
SeanClark.com Ltd.
“Enabling businesses to leverage the power of the web.”
01379 [email protected]
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