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[6] AMUSEMENT MADE IN ITALY

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AMUSEMENT MADE IN ITALY [7]

I talians, “spaghetti, mandolino” and ... rides!” are able to produce attractions. The 90% of the entire production is exported worldwide. Manufacturing

attraction is a basic sector of our economy, getting even more awards. That is why we have decided to discuss it in this publication.

Will it be the beginning of a new editorial adventure? Maybe. However with this sort of “dress rehearsal” we intend to promote the best production of attractions, where Italy plays a significant role all over the world.

In these pages you will find articles

Italiani tutti “Spaghetti, Mandolino e… Giostre”!

Noi Italiani sappiamo progettare e realizzare attrazioni. Le imprese italiane esportano all’estero oltre il 90% della produzione, in tutti i Paesi del mondo. E’ un settore vitale della nostra economia, che acquista sempre nuovi riconoscimenti. Abbiamo quindi deciso di parlarne in questa pubblicazione.

Sarà l’inizio di un’avventura editoriale? E’ probabile, in ogni caso questa pubblicazione – una

going into the matter of winning experiences, new attractions, and marketing undertakings in the amusement and entertainment world. If compared to the main trade magazines currently issued, it offers a different point of view, that of the manager of amusement parks.

Welcome to EAS 2014 and enjoy your reading!

sorta di “dress rehearsal” – intende promuovere in questo numero la migliore produzione di attrazioni italiane.

In questo numero ci sono articoli di approfondimento su esperienze vincenti, nuove attrazioni ed iniziative di marketing nell’ambito del divertimento. Una rivista che viene scritta con il punto di vista del manager di attrazioni e parchi di divertimento.

Benvenuti ad EAS 2014, e buona lettura!

AMUSEMENTMade in Italy

Supplement toLo Spettacolo Viaggiante

Coover: Baia dei Pirati, Zoomarine (Rome, Italy). Manufacturer: Preston&Barbieri

(www.prestonbarbieri.com)(foto di ©2014 Massimiliano D’Affronto)

Autorizzazione del Tribunaledi Roma n. 565/1996

Rivista bimestrale. Sped. Abb. Post.D.L. 353/2003 (conv. in L. 27/02/2004 n. 46)

art. 1, comma 1, DCB Roma

Editor in ChiefMassimo Piccaluga

Contributing EditorMaurizio Crisanti

TranslationsMaria Cristina Cesa

Management,Administration and Advertising

ANESV–AGISVia di Villa Patrizi, 10

tel. 0688473-273 o 274 – Fax [email protected]

www.parchipermanenti.itwww.parchiavventuraitaliani.it

GraphicsMassimiliano D’Affronto

([email protected])

Typography8x8 S.r.l.

Maurizio Crisanti


W e discuss it with the President of the manufacturers’ association ANCASVI, and

manager of I.E. Park Group, Andrea Munari:

Italy has the primacy in Europe of manufacturing of attractions. After wine, the park attractions made in Italy can be considered the business card of our country too?

Yes, that is. We are one of the many market niches where Italy boasts a leadership worldwide. Often this is cited in titles of economical newspapers, arising admiration and surprise. During the analysis of the requirements to be complied in projecting and producing these “special machines”, we are aware that it is very hard to find the required mix of professionalism and technological, artistic, and safety requirements that are also extremely complex.Italy has got this excellence in production, thanks to valid men and women, persistent and passionate entrepreneurs and technicians. It’s a hard work and you must love it. I often wonder about the organization that lays at the basis of our sector and how it will develop in the future. A deeper study about the entire productive chain should be required. I don’t think there is a definitive answer. Historically, big dimensions in our sector has never existed. They are special machines, custom made, often unique specimens. It is not a repetitive work. We face the same problem industrialists face, the producing chain figures should be

included in the craftworks. We have to front big intricacies in organization to be competitive in the global market at short, medium and long run. Productive clusters are effectively identified and managed in open sourcing.

Which countries are the Italian products more installed in, and which are the new markets to be explored?

Europe, USA, Middle and Far East. A big increase has been recently registered in Turkey. Also interested in the amusement sector are Africa and “STAN” countries, too. Nevertheless a high volatility has been present in the markets due to ever changing geopolitical situations. That forces operators to front further problems and sudden changes. North Africa and part of the Middle East are suddenly disappeared in recent years. Now Russia is subjected to sanctions and could become more difficult to work in this large country. Maybe there is a positive news: in Iran sanctions have been eased.

At EAS many are the Italian manufacturers attending. Which is the situation of the exhibitions?

The idea of a main show per continent is now approaching. IAAPA has the leadership in organization and a point of reference in Orlando in November; the itinerant show in Europe (EAS, in September) we have really committed

IN THE ENTERTAINMENT INDUSTRY, ITALY HAS BEEN EVEN MEANING MANUFACTURING OF HIGH QUALITY AND LONG-TRADITION ATTRACTIONS. ITALIAN COMPANIES – AROUND 150 – ARE WELL KNOWN ALL OVER THE WORLD, AND EXPORT THE 90% OF THEIR PRODUCTS IN ANYONE OF THE 5 CONTINENTS. A REALITY THAT KEEPS ON CONFIRMING ITS RESULTS THANKS TO THE COMMITMENT OF THE ENTREPRENEURS WHO HAVE TAKEN A PLANE TO REACH THE FARTHEST DESTINATIONS.


[ ITALIANS “THE DREAMS BUILDERS“ ]

to, and, finally, another itinerant show in Middle East (ASEAN, in June). It is also significant and well organized the show in Dubai (April). These exhibitions are really international. There also are other important events, but with less international and more regional profile, even attracting buyers from abroad, e.g. Latin America, Russia and former CSI countries, India. We are working to bring back EAS in Italy, nevertheless it is an effort requiring further work and diplomacy. The current economic and political scenario doesn’t help us, but we will do our best.

Milano will host the Universal Exhibition EXPO 2015. Have also Italian attractions anything to tell visitors of all over the world?

Just some days ago an idea for a new event was originated – a panel scheduled for June 2015, date to be confirmed – organized by ANCASVI in cooperation with MSE-ICE that has been supporting, helping and do believing in our sector for long time. The panel will be open to cooperation of anyone willing to, inside the Italian network that has been supporting our productive reality so far. Its aim will be the promotion of MADE IN ITALY AMUSEMENT. It will be focused on subjects such as innovation and planning. This will be the opportunity to talk, explain, meet buyers and institutions along with the EXPO2015 event.

ACTIVITYOur sector, that of the attractions for amusement park, is in development all over the world and it founds on great projects and carry-out abilities, because the merry-go-rounds are still needing so much imagination and manual job, as they are no series product.Amusement parks are visited by hundreds of million of people every year and the 70% of the merry-go-rounds to the world are built in Europe, the most in Italy. Just for this reality, in 1987 a group of technicians has given life to the ANCASVI, the first European Association of manufacturers. The Association’s basic aim is to favor and promote all the activities focused on the development of the sector, protecting manufacturers’ interests, facing al the common themes for partnership firms.To do this we are in contact to national level with Governments and competent authorities, while technicians and operators of the partnership firms are constantly informed on the evolution of the norms concerning our industry through the organization of panels and conferences. ANCASVI has to be considered as an authoritative representative of the national tradition in manufacturing attractions for amusement parks.The association is continually updated on the national and international normative frame. Through its own technical committee, ANCASVI has actively included for more than 10 years, in the project of the European standard technique – CEN/TC 152 that specifically draws the matter “machine and structures for fairs and amusement park – safety“.

RESULTSFrom 1995 the European secretary office is submitted to Italy, to our national corporate body of unification UNI. In 1996 we received from the European committee the m/233 order, officially requiring that a European technical provisions on the safety of such equipments was issued. The Italian technical standard n. 10894, that ANCASVI technicians were actively involved in, have brought us to the international state-of-the-art in regulation. ANCASVI is currently cooperating in revising the EN13814 standard and the development of ISO standard.At European level we have contacts and cooperation with many countries and Institutions: we are member of NAFLIC, the English body of certification accrediting similar bodies in the sector of the amusement, and in Italy strong is the cooperation with ANESV.In July 2000 we gave life to EAASI, the European association of manufacturers of attractions and similar.One of the former ANCASVI President has been chosen to be the first President of the European association EAASI; while the present ANCASVI President was recently appointed as President of the European CEN/TC 152 Committee.

[10] AMUSEMENT ITALY

I n any sector – airlines, hosting, shows, etc – the online marketing system consists in the application of variable price depending on one or more predetermined criteria, such as the date of buying – the earlier you buy the less you pay

- , the demand with higher prices due to higher demand and reduced in the opposite case. In many Italian parks, prices change at the ticket office even during the same season conforming to the weeks with higher demand, in case of special events – such as the Christmas seasonal opening – at the beginning of the season or seasonal tickets’ sale. A survey issued by IAAPA in 2012 showed for example that the element of flexibility of the lower price in Europe is in the variation between days of the week - given by 5% of the 183 European structures subject to evaluation - while most variables are online prices based on the date of purchase. It is in this case of what is called “Seasonal price”, ie a price that fluctuates during the opening timetable.

Nevertheless, the dynamic price, especially in case of online ticketing, has higher ambitions. According to experts it permits to analyze, condition and influence the public’s behavior, in order to maximize profits. That means getting the right sale to the right customer, at the right moment, at the right price.

However, providing the right price to different customers is not easy, because you have to get a mix of the offered

LEOLANDIA WAS THE FIRTS ITALIAN AMUSEMENT PARK TO ADOPT DYNAMIC PRICE IN 2013. FOLLOWED BY RAINBOW MAGICLAND THIS YEAR. TICKETS FOR THESE THEME PARKS CAN BE BOUGHT ONLINE, IN THE SAME WAY WE ARE USED TO BUY AIRLINE TICKETS. BUT HOW DOES THE DYNAMIC PRICE WORKS?

prices and the correct segmentation of sale channels. Where does the need of a dynamic price

came from? Before answering the question, wonder if the choice of customers of amusement parks can be

really affected by the price.

Watching at the habits of many of who attends cinemas, what emerges is that they choose the hall on the basis of programming, without dwelling on the 1-2 Euro of difference in price. If considering that, it would seem the answer is NO. However, analyzing the opinions posted about amusement, theme or water parks, on the even discussed Tripadvisor website or other social networks, it appears that even in the most favorable ratings, comments on prices are increasingly


[ DYNAMIC PRICE ]

What are the strengths of the dynamic price in the sale of tickets for amusement parks?

First of all let’s break down the strengths of Dynamic Pricing into different areas. Advantages can be gained by the customers as well as parks.The largest one for customers is that they can choose how much to spend to buy tickets. The earlier you buy, the better the price. This is commonly and very successfully used in the airline and holiday business. Many are the advantages for parks: increase in average ticket price (almost instantly), with revenues directly flowing to the bottom line, increase in online sales and as a consequence in cash flow, forecasting visits, distribution of visitors during the season, less queue and, as a consequence more expenses inside the park, lower staffing cost due to better forecast of visitor levels, less promotional activities to boost visitor numbers.

Some managers of amusement parks are concerned that the adoption of the system could deprive the park of revenues.

Someone told me “if I sell a ticket for €30, I’ll be sure that 100 visitor x €30 = €3.000, but with dynamic the solution is..?”. Is it so?

Instead of the 100 X €30 = €3.000, Pricetag’s main objective would

THESE ARE THE QUESTIONS WE DID TO ERIC PASTOOR, VICE PRESIDENT OF GLOBAL OPERATIONS AT PRICETAG:


[ DYNAMIC PRICE ]

included among the negative notes. In 2014, prices are have become relevant for many customers. In the pricing policy an opportunity for these range of people must be undoubtedly considered. On the other side rewarding items for who is interested in the experience more than in prices have to be considered - fast pass, special visits to animals etc.

Which is the limit of the fixed price, even when it is seasonally modulated? The lack of audience segmentation, with a loss in revenues. Effectively, you will have even lost tickets – those of people perceiving the price as too high - or tickets sold at lower price to people that could have no problem in paying more. That is the same limits deriving from online selling and social couponing deal.

The concept of dynamic price has spread in any kind of touristic services, and people are now used to considered it a way of quantifying price. It is also a “smart” format, that rewards who acted in time, buying tickets in advance.

In this way it is well perceived by those customers who don’t appreciate seeing people equipped with a 2x1 ticket got at the supermarket in their same queue.

As said above, two Italian parks have tried to adopt dynamic price, getting both interesting results. First of all the online sale has highly increased in percentage, with no commissions to third parties, the chance to plan services of the day on the basis of expected hosts (personnel, F&B, etc), and to optimize the cash flow thanks to the advanced payments. Moreover, the consequent decrease of the row at the cashes offers

be to increase the price (so the average ticket price of €30 will rise to 33 up to 35 in specific cases). This would be possible offering higher prices basing on the day of usage - the factors that determine higher price are described further down. Although you start with lower prices, e.g. 26, offered to price-conscious consumers, the ending rate will be more higher than 30. This will increase the average ticket price.When handling prices two range of customers must be considered: those sensitive to time and those sensitive to price. The first one prefers last minute decisions and are not affected by price. For example, if you decide to fly from Rome to Amsterdam today, you will pay full amount for the ticket, without considering the best price. Of course a flight further in the future will have better ticket prices. Airlines and hotels and even car rental companies are using the same method as described above.

According to park managers, before imposing the dynamic price what has to be considered in data and behavior?

Pricetag analyzes internal historical data on visitors and when the optimal price will be set. Finally, the price setting will be inserted in a total pricing matrix whose results will consider all the elements about tickets price as well as secondary factors.

Which elements does the software use to determine prices?

Currently the system has 84 modules calculating the optimal prices. These are the most important ones:Time, for the presales, number of sold tickets, forecast of ticket sale, weather forecast, up to 5 days in advance, seasonality and holidays and school holidays

In comparison to other software, which are the most attractive features of Flexiprice?

Currently there are only a few software to manage dynamic pricing. The best feature of Pricetag is that it considers external factors as significant as internal ones in determining price. For example, travel data (flight, hotel availability, etc) could affect the number of visitors of a park. Our system picks it up in advance respect to other similar software, being the first one to optimize prices in advance.

On the basis of what Pricetag has experienced in Italy, do visitors appreciate dynamic price?

As said before, the greatest advantage for visitors of every country consists in the chance of choose the amount of money to be spent for tickets. Who wants to plan a little in advance can take advantage of more attractive prices, while Pricetag ensures that parks are still increasing their average ticket price.

a better experience to who keeps on using traditional methods of buying. And what is more, arrangements and discounts on ticketing online have been

significantly decreased.

Also in Europe the dynamic price has been adopted with good results. Let’s see what experienced by the Parques Reunidos Group- 1.5 million of visitors per year: in the first three seasons of dynamic price it has seen the value of the average ticket price rising of 31%, 24%, and 18% respectively, with +15% in public expenses inside the park, and -20% in queues. (Source Picetag, developer of the software used by many structures in Italy as well as in Europe). Maurizio Crisanti


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F irst of all, what was only a dream some years ago, now it has become true. Now we can print in 3D, and in colour. While waiting for the launch in a couple of months of professional printers able to give shape to chocolate and sugar – a revolution

for cake design –we can print on 40 different materials. Shoes, for example, that can be customized in colour and finish, but also spare parts, dentures and everything imagination can conceive. What do you need to realized it? The mass media say it is simple and talk about buying printers for less than 600 euro. Nevertheless, if you need a higher quality product, with impressive definition, and no

3D PRINT: WHAT THE HELL DOES IN OUR SECTOR? LET’S SEE.

[ 3D PRINT ]

need of finish it by hand with small cutters and colouring, then you need a more expensive device.

Many are the potentials of 3D printing. Why not do the amusement parks try? The business is very new at the moment, and those who will come first in the industry will enjoy a competitive advantage. The first one to try was Italia in Miniatura in 2011, with YouMini that gives the chance of realize your little 3D statuette. In that case, technology and costs were requiring the following staining, by hand, of the product. But in recent years there have been a revolution and we can now print in color, getting


[ 3D PRINT ]

a definition never seen before. It happened in Rome, at ROMICS, an exhibition attended by young people, a meeting of Cosplay where guys dress up as their favourite character. In two days of exhibition 90 MiniMe 15CM tall have been sold for 80€ each, with no promotion at all. Marginality is very high, if you have the printer, it can be calculated in 400%. If you can print by yourself, the investment 0f 100,000 € for scanner and printer, will be easily covered.

For whom willing to reduce investments… can it be useful to give printing process to third parties? Of course profits are lower in this case, but you don’t have to buy the printer, and the leasing formats are not so expensive. Let’s think about a seasonal activity, e.g. a water park, laser game or a hall for children’s parties: they could be equipped with a 3D scanner in order to get the file of the customers’ physical appearance– it takes 3 minutes with a handler scanner, even less with a fix one – and send it to the service that will print and deliver. It is still difficult to have it in real time, because printing in 6million colours and high definition, takes a couple of hours. Even if professional printers, with a printing area of 50x50 cm, can print up to 20 MiniMe simultaneously.

The MiniMe are a very effective marketing tool: in 2013 Coca Cola promoted in Europe the new line of mini-cans through a competition whose rewards were the MiniMe. The public’s response was amazing. It is not an accident that Tesco, the giant of British supermarket chains, installed some 3D printers in its supermarkets.

The customer comes with the file as designed by a specific software, and goes back home with the product. It is also possible to personalize the statuette with specific face, such as the NBA basket team or Star Trek characters, just sending the pictures online. The 3D trend is spreading even in shopping mall: in Edinburgh the ASDA chain has installed a cabin equipped with a 3D rotating scanner that scans in 12 seconds. After 3 minutes, the customer get the file of his 3d image. This can be printed for 90£ on a statuette of 20 cm tall that can be picked up later or delivered. A real success.

What would be the use in the entertainment world? In designing attractions, having prototypes of components is essential. Prototypes permit to evaluate characteristics and functionalities. It is not a case that some companies of the industry, like the Antonio Zamperla – that had realized attractions also for Disney and Universal amusement parks – has got a professional printer. As the Technical Director, Vittorio Babini, reports in a long interview for a magazine: “In order to understand the functioning and the potentialities of the 3D printer we started to use it for apparently simpler model, such as a piece of the track of a particularly complex roller coaster. Understanding the cut-up to be given to the track also on the basis of radii of curvature or finish in a succession of arcs to approximate the “spline” in space, was essential for us. Moreover, the respect of the structural and cut bonds, the correct positioning of reinforcements, the limit of thickness and the way of handling the track during the producing process must be verified. The adoption of the 3D print has permitted to get a scale model, in which proportions are quite exactly kept and the available model is not significantly disguised. Currently we are using the ZPrinter in order to verify how a vehicle – already available in model - would be realized if we could have used the 3D printer before. We should understand if some aspects would be seen in advance. Modification at the finished product and, as a consequence, at the mould, is a great inconvenient that should be avoided where possible”. In order to make this, the company sited in Altavilla Vicentina

has a professional printer – the Zpriner 650 by the greatest manufacturer, 3D System – the realize prototypes. And not only these.

The Antonio Zamperla has to present to its client the rendering of the

attractions that will be realized. Of course a 3D model is more effective than coloured prints. The printer they bought permits to realize coloured models with high definition details and a true copy of the project. “The machines – Mr. Babini says – permits to obtain a scale representation of the pursued concept, the aesthetic and chromatic approach and, thanks to the new technologies, of the movements and mechanisms as foreseen in the project. In this way, the internal and external communication becomes more immediate and clear, also thanks to the chance of presenting models with components in different colours. We also realize that such models offer a good marketing tool in order to effectively present our proposals to customers”. Thus, stop with handmade models amusement parks, costing tens thousands Euro. With the 3D professional print this costs will be impressively reduced, and it will be easier to induce customers to buy with a professional model. The 3D printer also simplify all the steps of the creation of large and expensive fiberglass moulds of subjects for carousels, scenic elements and kiddie rides. Larger elements can be disassembled by a software in separated elements perfectly fitting and then re-assembled in order to produce the prototype. Not to mention the reproduction of monuments in miniature.

In short, the makings are a lot, ant the market is still to be presided. In this


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WHITEWATER WEST, THE SOCIETY BASED IN USA, ONE OF THE GREATEST PLAYER IN THE WATER PARK ATTRACTIONS WORLDWIDE, HAS RECENTLY OPENED A NEW OFFICE IN BARCELONA (SPAIN), ADDING IT TO THE ALREADY EXISTENT 14 ALL OVER THE WORLD. WITH MORE THAN 4,000 FUNCTIONING STRUCTURES AND 450 EMPLOYEES, THE SOCIETY COMES TO THE EUROPEAN MARKET – WHERE IT HAS ALREADY ATTRACTIONS INSTALLED – IN A BETTER STRUCTURED TEAM. A REAL BIG ONE, WHOSE PRODUCTS HAVE BEEN AGAIN AND AGAIN REWARDED BY IAAPA AND WWA, AND IT IS NOW KEEN TO ENTER THE EUROPEAN MARKET.

We have discussed it with Grant Poje, Executive Vice President for EMEAR Regions

Over 30 years of experience in the field of attractions for water parks. But what is Whitewaterwest today?

WhiteWater is The ORIGINAL Waterpark & Attractions Company. In 1980, WhiteWater grew from a successful waterpark operation into

a thriving designer and manufacturer of waterpark and attractions. WhiteWater has grown over the last 30 years from supplying waterslides, to supplying virtually every waterpark product from slides, to interactive play structures to wave pools, to FlowRiders. We have also expanded to supply products to the Amusement Park Industry as well, from our Hopkins Rides and Prime Interactives product lines. We are focused on creating the world’s most iconic slides and rides, and invest heavily in product development and innovation.

WhiteWater launches dozens of new products each year, in order to offer our clients the most innovative cutting edge products in the industry.

Through our expansion into producing products for entire waterparks and amusement attractions, including design, installation and project management, we have never lost focus on our customers. Throughout WhiteWater the voice of the customer can be heard. We are focused on developing the highest quality products, and offering the highest value to our customers and their clients. We take time to play, creating the newest, coolest attractions and supplying the most memorable, WOW-that-made-my-day experiences in the world!

What are the new trends in the industry?

There a number of trends in the industry all focused on increasing customer satisfaction and repeat visitation. Customization of rides allows our clients to create unique products by combining one, two and even three signature rides into a single attraction. Combining


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[ WHITEWATER WEST ]

multiple signature ride elements, a term we call ‘fusion’, allows operators to create truly unique ride experiences for their guests, and create the world’s most exciting slide experiences. For existing parks, replacing a traditional slide with a fusion ride achieves immediate marketability, without having to replace or build an entire new slide complex. Integrating technology into new rides is also a big new trend. Integrating sound and light packages into slides, or adding theming is a great way to improve guest experience at a waterpark. Taking this even further, WhiteWater developed a brand new technology called SlideBoarding, which has essentially turned the traditional waterslide into a video game. By integrating targets into the waterslide guest have to press the right button at exactly the right time as they slide over each target. Riders accumulate points by accurately hitting the targets, similar to the video game Guitar Hero. Integrating a technology like SlideBoarding into a waterslide adds a level of active participation by the rider, never seen before in a waterslide.

A new office in Europe. Unfortunately the climate does not allow water parks to have long openings. Why doe European market is so interesting for You?

The European market is key for

WhiteWater, which is why we based our EMEAR (Europe, Middle-East, Africa and Russia) headquarters in Barcelona Spain. Our goal is to provide our customers with exceptional support across the region, regardless of season length. We have both Sales and Operational staff based in Europe with the sole purpose of increasing customer support in the region. We are also taking steps to have After Sales Support based in Europe, to furtherly support our customers. There are a number of exciting projects on the horizon in Europe. WhiteWater is extremely excited to be based in Europe to support both existing and future waterpark projects!

What are the specificities of the Whitewaterwest attractions?

WhiteWater Attractions, a subsidiary of WhiteWater West, specializes in rides for the Amusement Park Industry. WhiteWater Attractions is an evolution of WhiteWater’s two dry attractions companies: Hopkins Rides, which includes the Super Flume and Water Transportation Systems and Prime Interactives (Formerly Prime Play) featuring No Boundaries™ and Adventure Trail. WhiteWater Attractions is focused on innovative products, which push the boundaries of products typically found in Amusement Parks. The Fusion concept is also front and center in our WhiteWater Attractions

products, illustrated in our newly launched No Boundaries product, which combines 18 different activities like climbing walls, ropes courses, net climbs, zip lines, and zip coasters all in one. No Boundaries is designed so that people of all skill levels can participate, and it combines a number of different challenge levels depending on level of adventure the customer is looking to have. Our Hopkins Rides product line also has some exciting new additions this year, including Raft Battle, which is the next generation of interactive rafting. Raft Battle is a fully interactive adventure-themed raft ride offering thrills and excitement to riders and spectators. Riders travel and spin along a scenic river encountering a thrilling sequence of surprises and events. Armed with water cannons, they take aim at targets and each other while defending themselves from attacks from non-riders on the banks and bridges above.

Is it hard to produce waterslides complying with the ASTM and EN Standards?

WhiteWater manufactures our slides and rides to the highest standards. We have performed over 4,000 installations worldwide over our 30 year history and have a rigorous Quality Assurance program which ensures our slides are designed and manufactured to the highest quality and meet regulatory requirements around the world.

A NEW WATERSLIDE CELEBRATES20 YEARS OF ODISSEA 2000

Two decades without feeling its age. Odissea 2000the water park sited in Calabria celebrates its 20 years of activity with “Skyron Rocket”, a looping rocket made by Piscine Castiglione (Myrtha Pools® ), 23 mts tall, and a track of almost 100 mts. At the starting point a trapdoor opens throwing the host vertically for 10 mt. On July 12 the panel titled “Odissea 2000, Vent’anni di proposta turistica, la forza di un brand di successo per il territorio” – Odissea 2000, 20 years of touristic attraction, the strenght of a successful brand in the region. Milena Marino’s word opening the panel were: “Odissea 2000 has been representing and still represents a dare for my family and I. When, more than 20 years ago, my father Saverio and my brother Luigi were imagining this project and started the investment, with all their efforts

in designing and then in realizing, had faced troubles and suspicions, but now, our park registers more than 300,000 visitors per year” .

A mythological name, Skyron Rocket, for the

new waterslide of Odissea 2000 waterpark


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Abiprom S.r.l.Via IV novembre, 120010 Vanzago (MI) - ItalyTel +39 02 93548830Fax +39 02 [email protected]

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park attractions

mandolino e giostre

e buona lettura