amusement made in italy
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DESCRIPTIONA magazine about amusement parks. The best Italian production of rides
t to Lo
 AMUSEMENT MADE IN ITALY
[ X ]
AMUSEMENT MADE IN ITALY 
I talians, spaghetti, mandolino and ... rides! are able to produce attractions. The 90% of the entire production is exported worldwide. Manufacturing attraction is a basic sector of our economy, getting even more awards. That is why we have decided to discuss it in this publication.
Will it be the beginning of a new editorial adventure? Maybe. However with this sort of dress rehearsal we intend to promote the best production of attractions, where Italy plays a significant role all over the world.
In these pages you will find articles
Italiani tutti Spaghetti, Mandolino e Giostre!
Noi Italiani sappiamo progettare e realizzare attrazioni. Le imprese italiane esportano allestero oltre il 90% della produzione, in tutti i Paesi del mondo. E un settore vitale della nostra economia, che acquista sempre nuovi riconoscimenti. Abbiamo quindi deciso di parlarne in questa pubblicazione.
Sar linizio di unavventura editoriale? E probabile, in ogni caso questa pubblicazione una
going into the matter of winning experiences, new attractions, and marketing undertakings in the amusement and entertainment world. If compared to the main trade magazines currently issued, it offers a different point of view, that of the manager of amusement parks.
Welcome to EAS 2014 and enjoy your reading!
sorta di dress rehearsal intende promuovere in questo numero la migliore produzione di attrazioni italiane.
In questo numero ci sono articoli di approfondimento su esperienze vincenti, nuove attrazioni ed iniziative di marketing nellambito del divertimento. Una rivista che viene scritta con il punto di vista del manager di attrazioni e parchi di divertimento.
Benvenuti ad EAS 2014, e buona lettura!
AMUSEMENTMade in Italy
Supplement toLo Spettacolo Viaggiante
Coover: Baia dei Pirati, Zoomarine (Rome, Italy). Manufacturer: Preston&Barbieri (www.prestonbarbieri.com)
(foto di 2014 Massimiliano DAffronto)
Autorizzazione del Tribunaledi Roma n. 565/1996
Rivista bimestrale. Sped. Abb. Post.D.L. 353/2003 (conv. in L. 27/02/2004 n. 46)
art. 1, comma 1, DCB Roma
Editor in ChiefMassimo Piccaluga
Contributing EditorMaurizio Crisanti
TranslationsMaria Cristina Cesa
Management,Administration and Advertising
ANESVAGISVia di Villa Patrizi, 10
tel. 0688473-273 o 274 Fax email@example.com
 AMUSEMENT MADE IN ITALY
W e discuss it with the President of the manufacturers association ANCASVI, and manager of I.E. Park Group, Andrea Munari:
Italy has the primacy in Europe of manufacturing of attractions. After wine, the park attractions made in Italy can be considered the business card of our country too?
Yes, that is. We are one of the many market niches where Italy boasts a leadership worldwide. Often this is cited in titles of economical newspapers, arising admiration and surprise. During the analysis of the requirements to be complied in projecting and producing these special machines, we are aware that it is very hard to find the required mix of professionalism and technological, artistic, and safety requirements that are also extremely complex.Italy has got this excellence in production, thanks to valid men and women, persistent and passionate entrepreneurs and technicians. Its a hard work and you must love it. I often wonder about the organization that lays at the basis of our sector and how it will develop in the future. A deeper study about the entire productive chain should be required. I dont think there is a definitive answer. Historically, big dimensions in our sector has never existed. They are special machines, custom made, often unique specimens. It is not a repetitive work. We face the same problem industrialists face, the producing chain figures should be
included in the craftworks. We have to front big intricacies in organization to be competitive in the global market at short, medium and long run. Productive clusters are effectively identified and managed in open sourcing.
Which countries are the Italian products more installed in, and which are the new markets to be explored?
Europe, USA, Middle and Far East. A big increase has been recently registered in Turkey. Also interested in the amusement sector are Africa and STAN countries, too. Nevertheless a high volatility has been present in the markets due to ever changing geopolitical situations. That forces operators to front further problems and sudden changes. North Africa and part of the Middle East are suddenly disappeared in recent years. Now Russia is subjected to sanctions and could become more difficult to work in this large country. Maybe there is a positive news: in Iran sanctions have been eased.
At EAS many are the Italian manufacturers attending. Which is the situation of the exhibitions?
The idea of a main show per continent is now approaching. IAAPA has the leadership in organization and a point of reference in Orlando in November; the itinerant show in Europe (EAS, in September) we have really committed
IN THE ENTERTAINMENT INDUSTRY, ITALY HAS BEEN EVEN MEANING MANUFACTURING OF HIGH QUALITY AND LONG-TRADITION ATTRACTIONS. ITALIAN COMPANIES AROUND 150 ARE WELL KNOWN ALL OVER THE WORLD, AND EXPORT THE 90% OF THEIR PRODUCTS IN ANYONE OF THE 5 CONTINENTS. A REALITY THAT KEEPS ON CONFIRMING ITS RESULTS THANKS TO THE COMMITMENT OF THE ENTREPRENEURS WHO HAVE TAKEN A PLANE TO REACH THE FARTHEST DESTINATIONS.
AMUSEMENT MADE IN ITALY 
[ ITALIANS THE DREAMS BUILDERS ]
to, and, finally, another itinerant show in Middle East (ASEAN, in June). It is also significant and well organized the show in Dubai (April). These exhibitions are really international. There also are other important events, but with less international and more regional profile, even attracting buyers from abroad, e.g. Latin America, Russia and former CSI countries, India. We are working to bring back EAS in Italy, nevertheless it is an effort requiring further work and diplomacy. The current economic and political scenario doesnt help us, but we will do our best.
Milano will host the Universal Exhibition EXPO 2015. Have also Italian attractions anything to tell visitors of all over the world?
Just some days ago an idea for a new event was originated a panel scheduled for June 2015, date to be confirmed organized by ANCASVI in cooperation with MSE-ICE that has been supporting, helping and do believing in our sector for long time. The panel will be open to cooperation of anyone willing to, inside the Italian network that has been supporting our productive reality so far. Its aim will be the promotion of MADE IN ITALY AMUSEMENT. It will be focused on subjects such as innovation and planning. This will be the opportunity to talk, explain, meet buyers and institutions along with the EXPO2015 event.
ACTIVITYOur sector, that of the attractions for amusement park, is in development all over the world and it founds on great projects and carry-out abilities, because the merry-go-rounds are still needing so much imagination and manual job, as they are no series product.Amusement parks are visited by hundreds of million of people every year and the 70% of the merry-go-rounds to the world are built in Europe, the most in Italy. Just for this reality, in 1987 a group of technicians has given life to the ANCASVI, the first European Association of manufacturers. The Associations basic aim is to favor and promote all the activities focused on the development of the sector, protecting manufacturers interests, facing al the common themes for partnership firms.To do this we are in contact to national level with Governments and competent authorities, while technicians and operators of the partnership firms are constantly informed on the evolution of the norms concerning our industry through the organization of panels and conferences. ANCASVI has to be considered as an authoritative representative of the national tradition in manufacturing attractions for amusement parks.The association is continually updated on the national and international normative frame. Through its own technical committee, ANCASVI has actively included for more than 10 years, in the project of the European standard technique CEN/TC 152 that specifically draws the matter machine and structures for fairs and amusement park safety.
RESULTSFrom 1995 the European secretary office is submitted to Italy, to our national corporate body of unification UNI. In 1996 we received from the European committee the m/233 order, officially requiring that a European technical provisions on the safety of such equipments was issued. The Italian technical standard n. 10894, that ANCASVI technicians were actively involved in, have brought us to the international state-of-the-art in regulation. ANCASVI is currently cooperating in revising the EN13814 standard and the development of ISO standard.At European level we have contacts and cooperation with many countries and Institutions: we are member of NAFLIC, the English body of certification accrediting similar bodies in the sector of the amusement, and in Italy strong is the cooperation with ANESV.In July 2000 we gave life to EAASI, the European association of manufacturers of attractions and similar.One of the former ANCASVI President has been chosen to be the first President of the European association EAASI; while the present ANCASVI President was recently appointed as President