AUGUST 2013

AMSRS SURVEY 2013POTENTIATE

Commercial in Confidence2

• N=31 at AMSRS conference stand

– N=10 Research buyers

– N=19 Research providers

– N=2 Other (data analyst, field)

• Average time in the Industry is 4 years

– N=17 have been in the Industry for 10+ years

POTENTIATE AMSRS SURVEYAUGUST 2013

Commercial in Confidence3

RESEARCH BUYERS APPEAR TO HAVE EMBRACEDNEW METHODS MUCH MORE THAN RESEARCH PROVIDERS.

Q1. At the 2011 AMSRS conference Ray Poynter said (paraphrased) that unless companies in MR were embracing new methods in research many of us could expect

to be out of a job within a few years. In the 2 years since then, how many of these new methods have you used?

Total sample (n=31) Research Buyer (n=10)

Commercial in Confidence4

EVERYONE AGREES THAT CLIENT DIY TOOLS ARE THE BIGGEST THREAT FOR MR. BUT IT APPEARS THERE ARE SOME DIFFERENCES REGARDING OTHER THREATS.

Q2. For some time now we have been hearing about the changing landscape of MR and new entities entering the traditional MR space. Please rank the following in order

of the biggest threat to traditional MR companies within the next 3 years.

Clients / DIY Tools Google Big Data Analysts Management Consulting Firms

Facebook

Top 2 shown (i.e. 1st or 2nd rank)Total sample (n=31) Research Buyer (n=10)

Commercial in Confidence5

RESEARCH BUYERS ARE SOMEWHAT SPLIT IN EMBRACING NEW TECHNOLOGY AND METHODS. SOME ARE AT THE FOREFRONT, OTHERS MORE ‘TRADITIONAL’.

Q3. We have heard clients saying for the last couple of years that they want new technology to enable new methods in research. In your experience, to what extent

are the majority of clients embracing this new age of MR?

Total sample (n=31)

Research Buyer (n=10)

Research Provider (n=19)

Fully embracing Somewhat embracing Not embracing this at all Not sure

Commercial in Confidence6

RESEARCH PROVIDERS TEND TO BELIEVE THAT COLLABORATION AMONGST SUPPLIERS IS ALREADY HAPPENING, BUT IT APPEARS RESEARCH BUYERS DON’T FEEL THAT WAY.

Q4. It has been said that in this day and age, suppliers of research services should be willing and able to collaborate with other suppliers in the industry to put together the

best in class services for their client. How far off do you think this is from being a reality?

Total sample (n=31)

Research Buyer (n=10)

Research Provider (n=19)

Already happening Highly likely to happen soon Could happen Unlikely to happen

Will never happen Don't know

THANKYOU