view in current state and the future of augmented reality(english version)

August 13, 2011

Etsuji Kameyama

View in current state and the future of Augmented Reality

The blog concerning AR of individual management, the access from 50 countries in the world, and articles on AR exceed 3500. The first AR article: February 13, 2009. And, information has been expanded by SNS.

Etsuji Kameyama‘s AR-Blog : http://development.blog.shinobi.jp/Category/47/Twitter : @kurakura

http://www.facebook.com/ekameyama

Change that surrounds a lot of industries that use information technology

Rapid evolution of

software skill and infrastructure

New device such as smart phones

Spread of cloud computing

New digital signage

It is necessary to

reform according to the change.

Expectation for AR Solution(1)How do it market/differentiate?Strengthening customer point of contact and improvement of conversion.Positive use for attracting customers and commodity solicitation.Use with the Cross meda is active.

Expectation for AR Solution(2)DeviceUser rapid increase of smart phone terminal with camera.IPad2 and Android Tablet spread by business/sales support.

Software and infrastructureAppearance of efficient, cheap AR engineThe AR service base that can be used by the ASP/SaaS method is enhanced.

AR service and technology (Japan and world)

Services Technology

Japan

World

The 2nd ARE (are2011) was held in Santa Clara in the United States in May, 2011.

AR summit was held in British London in June, 2011.

"Mobility AR" event is held in San Diego in October, 2011.

The main device that achieves AR

PC connection Web camera

Android

Apple iPhone

Android Tablet　

PC with Web camera

NINTENDO DS 3D

Sony PSP Series

Docomo & OlympusAR Walker

(CEATEC 2010にて)

MS Kinect

Vuzix　Wrap 920AR

iPad2 Windows Phone 7.x

ARContact lens (reference information)

Technology used with ARMethod of recognizing ARAR marker: It is a monochrome, square shape usually. Vision [= markerless]: Picture and image, etc.Sensor and location information: GPS/WiFi/NFC/RFIDRecognition of face (recognition of expression)Gesture recognition (movement of hand and body)Three-dimensional shape such as buildings and commoditiesThe spatial awareness: A virtual space is generated from the state of the space. A simple method: Contents are piled up on the live camera.

AR must offer it. Enhancing of senses (It impresses and it enjoys being surprised). Sales supportSupport of educationTechnical assistance (medical treatment/factory)Information visualization New communications

What can you do by AR?(1)

What can you do by AR?(2)The main usage that has been usedInteractive, electronic picture bookMagazine, catalog, and handbillMerchandise promotionExhibition/eventDigital signageGreeting cardDissemination related to location informationSynchronization game with real

Example of use scenario

Synchronization of paper medium and mobility

Distribution and mailing of newspaper, handbill, and catalog

When the application program is downloaded and the camera is held up.

Merchandise information and the sales store, etc. are displayed.

XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

XXXXXXXXXXXX

XXXXXXXXXXXX

XXXXXXXXXXXX

Purchase in site or inducement to store

Synchronization of paper medium and digital signage

Distribution and mailing of handbill

and catalog

AR is experienced in the digital signage in the shop (Participate in the event).

The coupon is gotten, and the merchandise

purchase.

Inducement to SHOP

Catalog..Website..purchase.Further inflow from SNS

to site

2.Because the feeling put on was understood, let's buy it on the net.

Twitter and Facebook take the photograph and I will show it to the friend.

XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

To the commodity purchase page or the

store

Information gathering in site and catalog, etc.

1.Let's try the feeling actually puts on with AR by the commodity because it understood roughly.

Summary

AR is a new user interface that can strengthen the customer point of contact.

A dream and new experience value can be offered by using it.

Five points to which AR is made to succeed

Is the purpose clear?/(attracting customers, sales improvement, and business support)

Is necessity/user who uses the AR technology benefited?

Are the execution day and the execution place clearly transmitted?

Is the content of contents appropriate to the target user?

Can the target user operate the terminal?

AR case

It is a fitting of the clock in the shop:TISSOT

Tissot - http://www.tissot.ch/reality/

Fitting of jewelry

Boucheron -　http://www.myboucheron.com/

TACORI - http://www.tacori.com/tryiton

24

Merchandise promotion:NISSAN JUKE

Total Immersion

Inside of a store AR event:American Express

Vodafone Credit Demon AR

http://youtu.be/HYsNl6olhP0

技術：metaiohttp://youtu.be/lGESjR1nbg8

Lego Store NYC

Externals and the structure of the house are solicited with AR

http://youtu.be/plqfgLKk83c

Merchandise promotion(Magazine Advertising)

TOYOTA FJ

iPhone: App Store - Search ”FJ”Android: Android Market - Search”GnG”

GnG (Koozyt)

http://www.koozyt.com/solutions/gng/

Merchandise promotion: Ayumi Hamasaki goods sales

http://avexnet.or.jp/ayu/jp/news/110502.html#ar

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Enhancing of magazine: VOGUE of Taiwan

33

Store attracting customers:BARNES&NOBEL

34http://www.bookscomealive.co.uk/ Total Immersion

Dinosaurs Alive!

Tesco: Homeplus Subway Virtual Store

http://youtu.be/nJVoYsBym88

It shops in the free space in the subway

Location information system AR application program:CHECKIN+

http://itunes.apple.com/app/im/id447334351?mt=8#

A past photograph comes in succession in present scenery. “historyPin”

http://youtu.be/FdT3eKdto4w

The TV synchronization: It is popular quiz show in Germany “Galileo”

http://www.prosieben.de/tv/galileo/videos/clip/145361-galileo-smart-erklaervideo-engl-1.2351445/

It will shortly be said the release schedule. http://www.augmentedrealitycinema.com/

The scene in a film comes in succession with the reality (reference introduction).

http://youtu.be/R6c1STmvNJc

Appendix

μMagnificent User Experience

A user experience user point of contact and attractive new is created.

The AR base selection-is planned, it proposes, and all processes from development to the introduction are supported.

AR Solution

Etsuji Kameyama‘s AR-Blog : http://development.blog.shinobi.jp/Category/47/Twitter : @kurakura

http://www.facebook.com/ekameyama

Selection and project/proposal of AR technological base appropriate to customer's business,Development,I will help the introduction.

Knowledge Works, Inc.

AR charge : Kameyama/Nomuramue-ar@knowledge-works.co.jp

AR Solutions　μ（mue）:

http://hp.knowledge-works.co.jp/modules/contents/content0060.html

The knowledge works must offer it