the concept ibeacon

The Concept i Beacon

PREVOST Typhaine

BENINTENDI Lorine

MBA 2A

Mrs Craig

iBeacon Technology

• Ibeacons or Beacons are a low-cost piece of hardware

• They are small enough to be attached to a wall or countertop

• It uses battery-friendly, low-energy Bluetooth connections to transmit messages or prompts directly to a smartphone or tablet.

• They are poised to transform how retailers, event organizers, transit systems, enterprises, and educational institutions communicate with people indoors.

How does it work with mobile devices?

• iBeacon is the name for Apple’s technology standard

• It allows Mobile Apps (running on both iOS and Android devices) to listen for signals from beacons in the physical world and react accordingly.

• iBeacon technology allows Mobile Apps to understand their position on a micro-local scale, and deliver hyper-contextual content to users based on location.

• The underlying communication technology is Bluetooth Low Energy.

Personalized service for an independent hotel

For a Hotel-Spa

Send personnalized information on new or specific treatments based on the information form that the client has to fill up before doing a treatment at the spa

So based on :

Skin type

Illness or problems (difficulty to sleep , problem of stress)

Specific allergies

What do hoteliers have to understand to use

Beacon tech without cyberstalking?

“Cyberstalking is a crime in which the attacker harasses a victim using electronic

communication, such as e-mail or instant messaging (IM), or messages posted to a

Web site or a discussion grour. A cyberstalker relies upon the anonymity afforded by

the Internet to allow them to stalk their victim without being detected”

Hoteliers have to understand the following:

Privacy sphere of guests

Clients’ will to control their own life / They do not wish to be controlled

Hoteliers have to:

Ask permission to clients to use the application

Option for clients to turn the application off

Specify that clients’data will stayconfidential

What is the management benefit of data collected using mobile interactions - both guests and staff.

For guests:

Promotions as they move through a mall,

Providing notifications about flight delays to travelers who are waiting to board an airplane

Displaying details about a work of art as museum visitors enter an exhibition hall.

Time’s saving

Detailed information on desired services and also on additional services

For staff:

Key information for personalizing services

Influence shoppers at the point of decision

Managing and controlling the purchasing path

Promotional offers

Detailed information

Personalized services

Guest guidance

How would you use these analytics to create innovative services?

With the Ibacon sephora app clients can :

• Purchase their different products by category

• Access their loyalty rewards account

• See beauty boards and watch tutorials

• See which products are under a particular mobile promotion

• Scan items to see reviews

Ibacon sephora approach

Future planned improvements :

• Add a button on the home screen of the app to improve itsusage by customers

• Create an access to clients favorite products list while they are in the store so they can modify it or check if there are promotions on some products

• Add a map to localize desired products

• Add an interation platform to exchange with reps

Ibacon sephora approach

• Give the opportunity to clients to see day to day breakfast menu when they are approaching the breakfast room

• Display the different program of the spa and discounts whenthey are approaching the spa area

• Display restaurant menus when they are next to the restaurant

• Giving them information on external activities, restaurants, cafés and sightseeing at the time they are passing by the reception

Sephora approach used effectively by hotels