mobile ux london - why caring about the product matters - ucl

fuzzydaniel

Daniel FozzatiHead of Product Development, UCL Advances

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50+Products & Ideas

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Product Awesomeness

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Product Awesomeness

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Research

Product Awesomeness

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Empathy

Product Awesomeness

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Pay to be your own user

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Pay to be your own user

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Hang out with the user

Pay to be your own user

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Hang out with the user

Pay to be your own user

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Do not call the user, ‘the user’

Pay to be your own user

Hang out with the user

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Do not call the user, ‘the user’

Pay to be your own user

Hang out with the user

Terminology matters

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Do not call the user, ‘the user’

Pay to be your own user

Hang out with the user

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Product Awesomeness

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Test

Product Awesomeness

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Testing ≠ Science

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Testing ≠ ScienceThe type of

needed to get the job done

Does not need to feel like

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Testing ≠ Science

Messy

Unconventional

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Testing ≠ Science

Messy

Unconventional

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Become the user

Be with - do not just study - the user

Testing does not require a license

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fuzzydaniel mobileuxLondon UCLAdvances

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Working with a start-up,like a start-up

Jules Spanou - UX Consultant

@ucladvances@ucladvances

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Takingyour

relationshipto the

next level

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1. “Would you use this revolutionary product that we have?”

Asking from the first date if he/she loves you.

is like

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2. “This is our main stakeholder we have to please him 100%”

Hanging out with your girlfriend ALL the time.

is like

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3. “The more features we have, the more they will like it!”

Overdressing for your date.

is like

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4. “We have to get it right the first time.”

Buying the perfect very first present for your beloved one.

is like

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5. “We don’t have time to test it now.”

Getting lost on your road trip and not asking for directions!

is like

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6. “This is an MVP” - “No, this is not an MVP”

Debating “it’s love”, “no, it’s a crash”, “it’s love!”, “no, it’s a crash!”

is like

fuzzydaniel

7. “I have to implement those changes from the design team.”

Answering “I am fine” when you are obviously not!

is like

fuzzydaniel

So, go fall in love

<3