design thinking for startups: an introduction

An Introduction: Design thinking for startups

#design #startup #brand

Archana Devdas Design Strategist

#design

#product

#system

#policy

Good design is driven by #purpose.

Good design is good business. — Thomas J. Watson Jr.

#startups

Start ups not to be defined just by a bunch of energetic driven people working out of a

coffee shop, who have a ideas and a dream to become successful.

..being defined by ideas. Start ups that are more intuitive customer centric businesses seeing better success.

Uber the world’s largest taxi company that owns no vehicles. 2009.

Airbnb, the largest accommodation provider that owns no real estate. 2008.

Facebook, the most popular media provider that creates no content. 2004.

Instagram, the most valuable photo company that neither hires photographers nor equipment 2010.

Alibaba, the most valuable retailer that has no inventory. 1999.

Lyriclabs, a world leader in translation services.1998.

We understand the nature of business is #changing the way products are

created, businesses function and the way these products are consumed.

This is a great time for start ups.

are great ideas enough?

In 2013, Forbes reported that a startling 80% of young companies fail within 18 months. Why? There’s no shortage of information online to advise on growing market, data and so forth. Nor is there a lack of able agencies and specialists to consult with #approach

design is serious business

What defines a start up is that we don’t know yet what is going to work and therefore go

through a process of #discovery.

business ecosystem #connected #dynamic #uncertain

Assumptions that don’t get tested till 5 years later #businessplan.

Are we still running on #oldmodels?

#designthinking

products and services are driving towards solutions that are more usable, aesthetic and

human #usercentric

#Fail to understand the need user observation > insights #process #designthinking

Henry Ford introduced the

first mass produced car.

He said “If I had asked people wanted

they would have said

faster horses”

#business #value #ecosystem Stakeholders are across consumers,

employees, vendors, competitors, media, govt, investors,etc.

designthinking offers a holistic approach to how I drive my business, build my product but also influences how I sell the idea of my

product/service #branding

#brand

In this purpose economy, were we as people are trying to find more meaning through everything they do #value #associations

In an image driven world, it is becoming , more and

more critical, how you look, what you stand for.

Brand is more than your name.

A great brand name can serve as the anchor to your cause,

a symbol to your story, a point of difference in your marketplace,

A brand is more than just your identity.

No-one's going to love you just for your logo. It is how you act and what you say and much more.

A brand isn’t just your product

Brand is an idea. Brands are an inspiration. Brands drive culture. Building brand

identities that matter.

#idea that drives the organization, what it is about,

what it stands for, what it believes in.

+ Products – what you make or sell + Environment- how you make or sell it + Communication – how do you communicate or promote + Behaviour- how do you conduct yourself

Enormous changes have taken place in the world of branding with the development of technology, branding moving from the periphery to the centre

of a corporate concerns. Branding moving into countries, regions, cities, also into charities, the

arts and academia.

Branding makes the strategy of the organization visible and palpable for all

audiences to see.

It is not enough to have a great idea, #insight #relevance. We need to be better equipped

to drive ideas forward in today’s dynamic ecosystem

Thank You!

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