content marketing is everyone's job

Content Marketing is everyone’s

job now. November, 2014

What’s the biggest change we’ve seen in

content marketing over the past three

years?

Content marketing isn’t just

the marketing team’s job.

Instead, we see teams across the entire

enterprise executing content marketing

initiatives.

Like who? Let’s take a look.

(1) The Marketing Team

The marketing team has been doing content marketing since

before it was called content marketing.

Only instead of brochures and web sites they’re now tasked with

managing blogs, social media accounts, content hubs, and

campaign microsites.

They’re busy.

(2) The Sales Team

The days of cold-calling are over.

Buyers gather 70%+

percent of their information before

they ever talk to a salesperson.

Salespeople who want to succeed need to connect with prospects on

social media channels.

And offer them valuable content and information – not the hard

sell.

(3) Human Resources

Candidates are smart about learning about

prospective employers before

and during the job application process.

To land the best employees, the HR team needs to tell great stories about people, products and culture (on LinkedIn and elsewhere).

(4) Customer Support

Today’s customers expect more from customer service than a pdf of a user manual.

They want videos, how-to guides, and

tutorials.

And if you can get them interested in

learning more about other products? All

the better.

(5) The C-Suite

How do we know what a company values and believes?

Listen to management.

It’s expected that your CEO and other leaders

have an active social media presence.

Why? To tell the

company’s story and engage with the world.

So if content marketing is everyone’s job, what does that mean?

More opportunities for your brand to

tell your story….

So long as you have the right team,

strategy and tools.

Dashboard to create and distribute content to

social media.

can help.

Thank You.

We are Rallyverse.Made in NYC.Founded 2012.

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