case iii social media up&up presentation

Where Should I Post This?

#hashtag

‣ #hashtag

‣ #data

‣ #whatwhenwhere

‣ #riseandgrind

‣ #resources

Today’s Agenda

When it comes to #data… …you can excel.

#data

90% of all data is right 50% of the time.

#data

69% of pageviews will be

owed to video by 2017

#data

Generation Z

#data

80% of students will watch a

video from a college during their search

44% will watch a video

of current students during their search

66% say social media

conversations impacted their college choice

#data

top 3 channels prospective students use to research schools

#data

Millennials

#data

82% of the 18-29 age group

are on Facebook, which has

remained constant over the

past 3 years.

55% are on Instagram,

which is the fastest

growing channel.

32% of the demographic is

on Twitter - identical to the

percentage in 2012.

LinkedIn is the least

popular social channel,

with only 22% active on

the channel.

#data

Generation X

#data

79% of Gen X is on Facebook.

No other channel has more than 40% of Gen X.

Best Practices#whatwhenwhere

#whatwhenwhere

2-6% organic reach

10-30% organic reach

#whatwhenwhere

#protip: You can grow reach by keeping people in the know. The more likes and shares you get early, the better your chances to grow organic reach.

#whatwhenwhere

2-3 times per day

5+ times per day,

repeat stories at different times on

multiple days

1-2 times per day

#whatwhenwhere

Best Practices

#whatwhenwhere

#whatwhenwhere

‣Utilize Facebook’s default

when posting links can

double clicks

‣Keep posts short

‣ Invest in video tomorrow

#whatwhenwhere

9:45 AM 100%iPad

#whatwhenwhere9:45 AM 100%iPad

‣ It’s not me, It’s you

‣Keep it concise

‣Use compelling photos

#whatwhenwhere

#whatwhenwhere

‣ Photos boost retweets by 35%

‣ Videos boost retweets by 28%

‣ Personality connects with

your audience

#whatwhenwhere

#whatwhenwhere

‣Give glimpses of student life

that are unique to your school

#whatwhenwhere

#whatwhenwhere

‣Photo quality is key

‣ #hashtags

#important

#butdontgetcrazy

‣ filters boost views

and likes

#riseandgrind

#riseandgrind

You don’t have months to work on this.

#riseandgrind

Your competition is already working on their next

channel or making a current one better.

#riseandgrind

So let’s get started.

#riseandgrind

‣ 5-10 minute social media audit

‣ 5-10 minute persona build

‣ 20-30 minutes to work on your content strategy for a

new or current social channel

#riseandgrind

‣What content do you wish you could produce?

‣Who is killing it at your school? What are they doing great?

‣What are your competitors doing that you wish you could do?

‣ Is there an age group you feel you could engage better?

‣Could you cross-promote a struggling channel on a popular

channel to build more engagement?

#riseandgrind

#riseandgrind

#riseandgrind

Show and tell.

#resources

#resources

#resources

‣ http://www.upandup.agency/2021

‣ http://www.upandup.agency/whitepaper/higher-ed-social-media-

report

‣ http://sproutsocial.com/insights/social-media-in-higher-education/

‣ http://www.pewinternet.org/2015/10/08/social-networking-

usage-2005-2015/

‣ http://j.mp/casesocial

#resources

Colleen Bourdeau

cbourdeau@auburn.edu

@c_bourdeau

Matt McFadden

mmcfadden@upandup.agency

@mattmcfadden

@upandupagency