4 simple steps to raising all the money your nonprofit needs
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Sponsored by: A Service
Of:
4 Simple Steps to Raising All the Money Your Nonprofit Needs
Sandy Rees
December 12, 2012
Sponsored by: A Service
Of:
Advising nonprofits in:
• Strategy
• Planning
• Organizational Development
www.synthesispartnership.com
(617) 969-1881
info@synthesispartnership.com
INTEGRATED PLANNING
Sponsored by: A Service
Of:
www.mission.do
Sponsored by: A Service
Of:
Today’s Speaker
Sandy Rees Fundraising Coach
GetFullyFunded
Assisting with chat questions: Jamie Maloney, Nonprofit Webinars
Hosting:
Sam Frank, Synthesis Partnership
Sandy Rees, CFRE Fundraising Coach & Consultant www.getfullyfunded.com
(c) Sandy Rees, 2010 www.getfullyfunded.com
(c) Sandy Rees, 2010 www.getfullyfunded.com
Staff have what they need to deliver services Bills are paid Rainy day fund or reserve established Large donor base Donors are engaged and happy Diversified revenue streams Mission is being fulfilled
(c) Sandy Rees, 2010 www.getfullyfunded.com
(c) Sandy Rees, 2010 www.getfullyfunded.com
The right mindset Passion for the cause Strong leadership Compelling mission Donor-based fundraising
(c) Sandy Rees, 2010 www.getfullyfunded.com
(c) Sandy Rees, 2010 www.getfullyfunded.com
(c) Sandy Rees, 2010 www.getfullyfunded.com
“Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude.” W.W. Ziege
(c) Sandy Rees, 2010 www.getfullyfunded.com
“Whether you think you can or you can’t, you’re right.” Henry Ford
(c) Sandy Rees, 2010 www.getfullyfunded.com
(c) Sandy Rees, 2010 www.getfullyfunded.com
(c) Sandy Rees, 2010 www.getfullyfunded.com
Emotional appeal Relatable Understandable
(c) Sandy Rees, 2010 www.getfullyfunded.com
It’s fundraising that focuses on the donor builds relationships
(c) Sandy Rees, 2010 www.getfullyfunded.com
There are 4 simple steps to building donor relationships and fully funding your mission:
1. Tell your story 2. Ask for a gift 3. Thank the donor 4. Build relationships
(c) Sandy Rees, 2010 www.getfullyfunded.com
(c) Sandy Rees, 2010 www.getfullyfunded.com
(c) Sandy Rees, 2010 www.getfullyfunded.com
It’s who you are and who you help It’s how you make a difference It’s about how you’re changing lives
(c) Sandy Rees, 2010 www.getfullyfunded.com
“Our mission is to provide food rescue and warehousing services to at-risk populations in the 18-county service area we cover.”
“We make sure that everyone who needs food has access to it.”
OR
What does this really say? “Members of an avian species of identical plumage congregate.”
(c) Sandy Rees, 2010 www.getfullyfunded.com
(c) Sandy Rees, 2010 www.getfullyfunded.com
Short version – elevator speech Longer version – website, grants, and more!
Keep it short and simple Communicate 1 or 2 key messages Focus on the results Be prepared to share a story about someone whose life has been changed by your nonprofit’s work
(c) Sandy Rees, 2010 www.getfullyfunded.com
Focus on 1 person or 1 family Tell the ‘before’ and ‘after’ Include only a small bit about your organization
(c) Sandy Rees, 2010 www.getfullyfunded.com
(c) Sandy Rees, 2010 www.getfullyfunded.com
(c) Sandy Rees, 2010 www.getfullyfunded.com
Use a variety of strategies throughout the year Special events Direct mail Grants Major gifts Monthly giving Etc.
(c) Sandy Rees, 2010 www.getfullyfunded.com
Tie the gift amount to something meaningful like:
“$1.72 will provide a hot meal for a person in need.” “$500 will provide a scholarship for a child in need to attend classes.”
(c) Sandy Rees, 2010 www.getfullyfunded.com
Just ASK!
(c) Sandy Rees, 2010 www.getfullyfunded.com
(c) Sandy Rees, 2010 www.getfullyfunded.com
(c) Sandy Rees, 2010 www.getfullyfunded.com
Send a prompt, sincere, warm Thank-You letter within 48 hours of receipt of the gift
It lets the donor know you got their check Builds trust Chance to educate the donor
(c) Sandy Rees, 2010 www.getfullyfunded.com
Letter Phone call Hand-written note Email Personal thanks
(c) Sandy Rees, 2010 www.getfullyfunded.com
(c) Sandy Rees, 2010 www.getfullyfunded.com
(c) Sandy Rees, 2010 www.getfullyfunded.com
Get to know the donor Steward the gift Maintain good communication
Communicate regularly Respond promptly to requests Invite donors for a tour Be honest and ethical at all times
(c) Sandy Rees, 2010 www.getfullyfunded.com
(c) Sandy Rees, 2010 www.getfullyfunded.com
Sandy Rees, CFRE Fundraising Coach
www.GetFullyFunded.com
Sponsored by: A Service
Of:
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