Presentation: New Ford/Mercury Pickup

The Time Has Come to ExploreThe Time Has Come to Explore

A New Direction in TrucksA New Direction in TrucksCopyright 1996-98 © Dale Carnegie & Associates, Inc.

By Ted AmmanBy Ted Amman

Why Does the Leader in Trucks Need to Explore aNew Direction?

To STAY the Leader in Trucks! We plan to improve our truck fuel We plan to improve our truck fuel

economy by 25%economy by 25% High Center of Gravity Puts Safety of High Center of Gravity Puts Safety of

Pickups & SUV’s in QuestionPickups & SUV’s in Question

The Market is Ripe for a Versatile, Fuel EfficientNew Concept… Versatility:Versatility:

- 3 to 6 Passenger Seating- 3 to 6 Passenger Seating

- Capable of Hauling 4X8 Sheets of Plywood - Capable of Hauling 4X8 Sheets of Plywood or Drywall - FLATor Drywall - FLAT

Fuel Efficient:Fuel Efficient:

-Existing Platform; EPA 25 mpg Highway-Existing Platform; EPA 25 mpg Highway

-Here are a few rough sketches>>>>>>>>-Here are a few rough sketches>>>>>>>>

Mercury Version?

And the Feature That Makes ThisTruck Most Versatile--

Closed position

Open Position

Gas Struts

12

3

This concept is similar to the “Midgate”on the Chevy Avalanche, but easier to use because:

No “removing” panels – they all fold on No “removing” panels – they all fold on hinges; much more versatile and simple to hinges; much more versatile and simple to operateoperate

When the bed is opened, the front passengerWhen the bed is opened, the front passenger

compartment can be closed off to the compartment can be closed off to the elements with…>>>elements with…>>>

…a limousine style divider window.

If you’ve ever taken your pickup down a dusty road with the If you’ve ever taken your pickup down a dusty road with the rear window open, you’ll appreciate this!rear window open, you’ll appreciate this!

ISOLATION WALLSEALS OFF FRONTPASSENGER COMPARTMENT

“FLIP-DOWN” COMPARTMENTS

ARTICULATINGLINOUSINEWINDOW

DVD SCREEN

WATER / STAIN RESISTANTUPHOLSTRY IN REARPASSENGER COMPARTMENT

With this articulating bed concept, we can start with a Crown Vic chassis…

…which measures more than 48 inches

between the wheel wells…

48+ Inches

…trim down the overall mass…

…lengthen the wheelbase, while shortening the overhangs…

Relocate fuel tank ahead of axle, spare tire behind.

…and we have a toughtough new full framefull frame pickup;

Large enough to haul the 4X8 sheet flatLarge enough to haul the 4X8 sheet flat

Small enough to be economical and maneuverableSmall enough to be economical and maneuverable

Benefits By marketing this vehicle as a truck, it can help us achieve our By marketing this vehicle as a truck, it can help us achieve our

Corporate Objective of 25% improvement in truck CAFÉ.Corporate Objective of 25% improvement in truck CAFÉ.

By using the EN/FN platform we use existing, proven architecture By using the EN/FN platform we use existing, proven architecture that would return a profit relatively soon. This also provides a full-that would return a profit relatively soon. This also provides a full-size rear-wheel-drive Body-on-Frame configuration – Ideal for a size rear-wheel-drive Body-on-Frame configuration – Ideal for a Pickup.Pickup.

The low center of gravity lends itself to not only better safety, but The low center of gravity lends itself to not only better safety, but better handlingbetter handling

This truck has a virtual full size bed in a much more maneuverable, This truck has a virtual full size bed in a much more maneuverable, economical packageeconomical package

Additional Technology Potential-

Two speed rear axle:Two speed rear axle:• Low ratio for low end performanceLow ratio for low end performance• High ratio for freeway fuel economyHigh ratio for freeway fuel economy

All Wheel DriveAll Wheel Drive High Torque I-6 base engineHigh Torque I-6 base engine 6 speed manual & automatic transmissions6 speed manual & automatic transmissions Use lighter weight materials wherever possibleUse lighter weight materials wherever possible

“I Believe This Could Prove to Be the Most Versatile Crossover Vehicle on the Market… Full size capability, car-like handling and 25mpg-The Right Truck at the right time.”

Ted AmmanTed Amman

DesignerDesigner

Ford Motor Co.Ford Motor Co.

October 11, 2003October 11, 2003