AMIRA GOODLENGTH DAY TO DAY BASMATI PROMOTION AT EASY DAY ACROSS INDIA

AMIRA is proud of its association in the EASY DAY STAPLES MELA which commenced in the last week of March

2012. AMIRA contributed with a special promotion with AMIRA Goodlength Day to Day Basmati Rice. The highlight of

the promotion was the wet-sampling activity during weekends with Biryani treats to ensure maximum trials and sales

volume. AMIRA has pride of place at all the Easy Day stores to ensure brand visibility. Easy Day also provided

support to Brand AMIRA with special advertisement in the press, radio, catalogues, instore signages and other point-

ofpurchase material.