amie peters
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Consumer Trends
Wave 17 (2012)
Wave 15Wave 13Wave 10Wave 7 (2008)
62%
64%
66%
68%
70%
72%
74%
76%76%
74%
72%
67%
72%
Put Time Aside
Wave 17 (2012)
Wave 15
Wave 12
Wave 9 (2009)
0% 10% 20% 30% 40% 50% 60% 70%
66%
64%
45%
44%
Enjoy Receiving
Wave 17 (2012)Wave 15Wave 12Wave 9 (2009)40%
45%
50%
55%
60%
65%
70%
65%
58%59%
49%
Relevance of Direct Mail
Wave 17 (2012)Wave 15Wave 12Wave 9 (2009)50%
52%
54%
56%
58%
60%
62%
64%
66%
68%67%
65%64%
55%
DM is useful to find out about products/services
Source: Business Waves, Amárach Research 2008-2012
656%Return on
Quantity 1,220Spend €659Return €4,980investment